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WESX and WJDA SOLD

A

audiskman

Guest
Word on the street is that WESX Salem and WJDA Quincy have been sold and Spanish programming is coming.
 
Too bad about 'JDA. That was a great LOCAL station. The market is so inundated with Espanol as it is.

> Word on the street is that WESX Salem and WJDA Quincy have
> been sold and Spanish programming is coming.
> <P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
 
April Fools Day Two Months Early ?

April Fools Day isn't for another two months.
If anything the Quincy station, WJDA, [ James D. Asher ] if sold might go Asian. There is a very large and ecomomically stable Vietnamize community in Quincy.


> Word on the street is that WESX Salem and WJDA Quincy have
> been sold and Spanish programming is coming.
>
 
> Word on the street

"'Scuse me sir, spare a quarter?"

"Uh, I think I'm out of change..."

"C'mon mac. I'll even give you a copy of our paper, Spare Change."

"Not interested."

"Well...uh...how about some privileged information?"

"OK..." (hands quarter to beggar)

"All right. WESX and WJDA are going to be sold and the new owner
will probably flip to a Spanish format. Ya heard it here first, pal."

(Couldn't resist! :) <P ID="signature">______________
raccoonradio5ap.gif
</P>
 
> The market is so inundated with Espanol as it is.

En espanol, perhaps. But what stations are programmed? WLYN 1360, WRCA 1330, WUNR 1600 are all brokered Spanish. No station other than rimshot 800 WNNW has a programmed Spanish format. If WJDA 1300 and WESX 1230 were to go brokered, it would be a great loss. But if the stations were to flip to a programmed Spanish format that benefited the Quincy area audience, it could be a gain.

Just look at how WUNR is doing in the ratings. The need for Spanish programming is so great that a weak brokered station is showing up.
 
also Spanish on WAZN 1470

> > The market is so inundated with Espanol as it is.
> Just look at how WUNR is doing in the ratings. The need for
> Spanish programming is so great that a weak brokered station
> is showing up.

We also program Spanish (as well as some Italian, Russian, and Mandarin Chinese)
on WAZN 1470. WLYN 1360 is largely Brazilian Poruguese, with Cantonese Chinese at night. Those interested in doing their own program in whatever language they desire (including English) should contact me at the WLYN/WAZN office.



Jeff Kline
General Manager, WLYN/WAZN
[email protected]
 
> > The market is so inundated with Espanol as it is.
>
> En espanol, perhaps. But what stations are programmed? WLYN
> 1360, WRCA 1330, WUNR 1600 are all brokered Spanish. No
> station other than rimshot 800 WNNW has a programmed Spanish
> format.

Another rimshot WMSX 1410 Brockton is all Spanish to the south, and it can be heard in Boston's south suburbs and (weakly) in the Boston urban neighborhoods. Not sure if it's brokered programming or not.

> Just look at how WUNR is doing in the ratings. The need for
> Spanish programming is so great that a weak brokered station
> is showing up.

It's not that weak with 5000 watts at the Newton/W. Roxbury line beamed at Boston. It's a strong signal in the Boston urban neighborhoods. It just doesn't go very far west or southwest of Route 128.
 
Anyone have the non *bleep* scoop on the sale?
Too bad about 'JDA. That was a great LOCAL station. The
> market is so inundated with Espanol as it is.
>
> > Word on the street is that WESX Salem and WJDA Quincy have
>
> > been sold and Spanish programming is coming.
> >
> <P ID="signature">______________
Norm Rosen
</P><P ID="edit"><FONT class="small">Edited by Randy on 02/01/06 11:43 AM.</FONT></P>
 
> > Word on the street
>
> "'Scuse me sir, spare a quarter?"
>
> "Uh, I think I'm out of change..."
>
> "C'mon mac. I'll even give you a copy of our paper, Spare
> Change."
>
> "Not interested."
>
> "Well...uh...how about some privileged information?"
>
> "OK..." (hands quarter to beggar)
>
> "All right. WESX and WJDA are going to be sold and the new
> owner
> will probably flip to a Spanish format. Ya heard it here
> first, pal."
>
> (Couldn't resist! :)
>

Let me muscle in on Mr Gallant's turf here--my wild speculation is unlikely to be any more accurate than his. (For one thing it doesn't deal with an FM flipping to SS.) That said, here goes:

Remember how Mr Costa of Costa-Eagle (WNNW et al) has been quoted several times over a period of several years as saying that WNNW would increase its power and would be heard as far south as Plymouth? Several of us (most notably me) were highly skeptical of the technical underpinnings of that idea--citing almost certain prohibited overlap with WSKO. Well, Costa persevered. He hired a consultant who demonstrated that the official soil-conductivity map was in error and that a daytime power increase to 3 kW would cause no prohibited overlap. The application for the increase was filed about six months ago, IIRC, and in a totally uncharacteristic burst of speed, notice of the grant of a CP for 3 kW-D appeared in today's FCC actions. Now, 3 kW from Lawrence doesn't get WNNW to Plymouth--at least it doesn't with a signal that anyone other than us radio geeks would listen to with any regularity. My wild speculation is that Costa is buying WESX and WJDA and that the deal has been in the works for at least a year with a tight lid on publicizing it until WNNW got its CP. During the day, the combination of the upgraded WNNW plus WESX and WJDA (which, thanks to the salt water, has a truly remarkable signal) really can cover eastern Mass pretty well from the NH border (and beyond) almost to Rhode Island.

I suspect that Barry Armstrong has been keeping WESX and WJDA afloat by buying time on the stations for his financial talk show, which originates at WBNW 1120 but is no longer heard on that station. When WBIX went under, Armstrong moved his show from his own station, WBNW, to WBIX. With WBIX's huge daytime signal, there really is no longer much reason to keep Armstrong's show on WESX/WJDA, and that must have provided a big incentive to the Asher family to sell the stations. Even if I'm putting two and two together and getting (Gallant style) 47 or 59, Costa sounds to me like a very logical buyer. I imagine that, as in the past, a lot of the funding will come from his (almost silent) partners at the Eagle-Tribune.
 
> Word on the street is that WESX Salem and WJDA Quincy have
> been sold and Spanish programming is coming.
>
Salem News has article about this today; you need to be a Plus member to read the whole thing (and if I remember right the only way to become one is to subscribe.
Naah...I might just spend the 50 cents and see "the rest of the story", as Mr.
Harvey would say. (Bugmenot doesn't work either)

-------------------
MARBLEHEAD--After more than half a century running WESX, the Asher family has agreed to sell the radio station to a New York-based company.

"They own stations in different markets," said outgoing owner James Asher, 59, describing Mercury Capital Partners. "And they have a variety of formats."

He declined to comment on the new owner's plans for the Naugus Head radio station at 1230 on the AM dial. Mercury Capital's president and spokesman, Charles Banta, could not be reached for comment.

This Story Is Continued...

Please Note:
This article can be read in full with a Plus Edition account
Click here to find out more about our Plus Edition.

<P ID="signature">______________
raccoonradio5ap.gif
</P>
 
Does anyone know what kind of formats are on stations owned by this Mercury Ventures Group that is buying WJDA-1300 and WESX-1230??

Is there any business link between Mercury and Costa/Eagle??
 
> Too bad about 'JDA. That was a great LOCAL station. The
> market is so inundated with Espanol as it is.
>
> > Word on the street is that WESX Salem and WJDA Quincy have
>
> > been sold and Spanish programming is coming.
> >
>
Actually the market is not inundated with Spanish programming. Particularly when you consider how large the Spanish speaking population is. WJDA is a start but what Boston needs is a Spanish station with a decent signal that touches the most important areas for this demographic: Boston, East Boston, Framingham, Lynn and Lawrence. This does not do that.
 
> > The market is so inundated with Espanol as it is.
>
> En espanol, perhaps. But what stations are programmed? WLYN
> 1360, WRCA 1330, WUNR 1600 are all brokered Spanish. No
> station other than rimshot 800 WNNW has a programmed Spanish
> format. If WJDA 1300 and WESX 1230 were to go brokered, it
> would be a great loss. But if the stations were to flip to a
> programmed Spanish format that benefited the Quincy area
> audience, it could be a gain.
>
> Just look at how WUNR is doing in the ratings. The need for
> Spanish programming is so great that a weak brokered station
> is showing up.
>
Very good points, but Quincy's Hispanic population is minimal. There are other areas of the city that have an audience waiting for Spanish programming.
 
> > If WJDA 1300 and WESX 1230 were to go brokered, it
> > would be a great loss. But if the stations were to flip to a
> > programmed Spanish format that benefited the Quincy area
> > audience, it could be a gain.
> >
>
> Very good points, but Quincy's Hispanic population is
> minimal. There are other areas of the city that have an
> audience waiting for Spanish programming.

WJDA covers more than just Quincy, especially in the daytime. Their 1000 watt daytime signal is loud and clear in Boston's urban neighborhoods due to their proximity to Quincy just a few miles away, and even their 72 watt nighttime signal is still listenable in the area. It also hits East Boston and the North Shore well over the water in the daytime (though I assume WESX may be a simulcast up there anyway).

WJDA tends to fade when you get inland more than a few miles from the coast.
 
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