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WEW's 105th anniversary

The Missouri State Archives provides a reminder that St. Louis station WEW is 105 years old as of this week. From the Archives' Facebook page:

(quote)
On April 26, 1921, Missouri’s first radio station, WEW, began broadcasting from Saint Louis University (SLU).

SLU had previously hosted experiments with radio technology beginning in 1912. The father of Saint Louis University radio was George Rueppel, originally from Germany, who first used the new technology to transmit weather information across the St. Louis area.

When the radio station first broadcast, then under the call sign 9KY, weather became its focus. 9KY had two weather reports a day for its listening area in Missouri and Illinois. There is debate as to which radio station was offered the first ever weather broadcast, as the University of Wisconsin’s station may have done so earlier in 1921, but regardless, Saint Louis University was at the forefront of this new technology.

(end quote)

Link: Missouri State Archives | Jefferson City MO (you may need to scroll)

When the Department of Commerce began licensing radio stations in 1922, the station acquired the WEW call letters.

It's been my experience that determining the first radio station in many cities is actually rather difficult. Even though WEW's history is better documented than most, I think it's more correct to say that WEW was one of Missouri's first radio stations. It's possible there were others at the time, especially in Kansas City.

At one time, WEW's studios were at the old Busch Stadium. The daytimer probably had its greatest success as a nostalgia station. In recent years, it's been a continuous rebroadcast of the sermons of the infamous and now-defunct Brother Stair. Birach Broadcasting now owns WEW.
 
Thanks for posting a note about this anniversary. The St. Louis Post-Dispatch forgot this anniversary, but didn't forget the 100th anniveresary of KMOX. The PD also did not note the recent demolition of the original KFUO radio tower. Apparently, recognizing the contribution of these legacy radio stations isn't news.
 
The Missouri State Archives provides a reminder that St. Louis station WEW is 105 years old as of this week. From the Archives' Facebook page:

(quote)
On April 26, 1921, Missouri’s first radio station, WEW, began broadcasting from Saint Louis University (SLU).

SLU had previously hosted experiments with radio technology beginning in 1912. The father of Saint Louis University radio was George Rueppel, originally from Germany, who first used the new technology to transmit weather information across the St. Louis area.

When the radio station first broadcast, then under the call sign 9KY, weather became its focus. 9KY had two weather reports a day for its listening area in Missouri and Illinois. There is debate as to which radio station was offered the first ever weather broadcast, as the University of Wisconsin’s station may have done so earlier in 1921, but regardless, Saint Louis University was at the forefront of this new technology.

(end quote)

Link: Missouri State Archives | Jefferson City MO (you may need to scroll)

When the Department of Commerce began licensing radio stations in 1922, the station acquired the WEW call letters.

It's been my experience that determining the first radio station in many cities is actually rather difficult. Even though WEW's history is better documented than most, I think it's more correct to say that WEW was one of Missouri's first radio stations. It's possible there were others at the time, especially in Kansas City.

At one time, WEW's studios were at the old Busch Stadium. The daytimer probably had its greatest success as a nostalgia station. In recent years, it's been a continuous rebroadcast of the sermons of the infamous and now-defunct Brother Stair. Birach Broadcasting now owns WEW.
WEW also was one of the first St. Louis AM stations to establish an FM outlet. The tower from this FM was later donated to the establishment of the City's educational TV Station KETC. The location of just South of Forest Park.
 
its hard to imagine at one point this station amounted to something, considering what it's withered away to being now.
 
Thanks for posting a note about this anniversary. The St. Louis Post-Dispatch forgot this anniversary, but didn't forget the 100th anniveresary of KMOX. The PD also did not note the recent demolition of the original KFUO radio tower. Apparently, recognizing the contribution of these legacy radio stations isn't news.
In fairness, what would you write about? Sure, the license called "WEW" is 105 years old, but if all it's doing is bleating out Brother Stair reruns, it doesn't mean anything and shouldn't mean anything to anyone in St. Louis today. Very much unlike the actual legacy of community service and programming that has always attached to KMOX.
 
WEW could go silent, license canceled, and no one except radio geeks on R-D would notice. "If a tree falls in the forest..."
A waste of a daytimer that could be used for ANYTHING other than a former fire & brimstone preacher who is no longer with us. Even going back to nostalgia and big-band music would get more interest.
 
Along with WEW, WCXN 1170 which Birach owns/operates and WBRD 1420 which birach owns but leases to a church.. run the overcomer 24/7
 
WEW could go silent, license canceled, and no one except radio geeks on R-D would notice. "If a tree falls in the forest..."
A waste of a daytimer that could be used for ANYTHING other than a former fire & brimstone preacher who is no longer with us. Even going back to nostalgia and big-band music would get more interest.
Why make a judgement about what is being programmed today? From its founding day in the early 1920s by St. Louis University to before religion took over WEW had a loyal listening audience. It produced many personalities that went on to better positions. Remember Lee Coffee? KFUO established the first viable FM station in St. Louis and has not deviated from its original format...religion. There are many who place value on the ability to remember contributions by legacy broadcasters.
 
Thanks for posting a note about this anniversary. The St. Louis Post-Dispatch forgot this anniversary, but didn't forget the 100th anniveresary of KMOX. The PD also did not note the recent demolition of the original KFUO radio tower. Apparently, recognizing the contribution of these legacy radio stations isn't news.

In fairness, what would you write about? Sure, the license called "WEW" is 105 years old, but if all it's doing is bleating out Brother Stair reruns, it doesn't mean anything and shouldn't mean anything to anyone in St. Louis today. Very much unlike the actual legacy of community service and programming that has always attached to KMOX.
The Post-Dispatch is not the newspaper that it was. No newspaper is. It may seem that the Post has fallen farther, but that was because it was so good to begin with. What I don't know is whether the Missouri State Archives or the Missouri Secretary of State (who runs the archives) issues news releases about various historical events. It seems like Facebook is the place to go these days for news of that type. At least that's what my feed shows, when it's not showing "Reels" featuring orange cats. Without that kind of prompting (a news release, not an orange cat), the newspaper newsroom may just be too overwhelmed to notice something like this.

Do "tickler files" still exist?

The most recent Post story that was specifically about WEW's history was published in 2018, though WEW was also mentioned when Reed Farrell died in 2019.

And the sole owner died in October
The ownership is now in a trust he established before he died, with his son as the trustee. This is shown in FCC filings, which have been done by the book.
WEW also was one of the first St. Louis AM stations to establish an FM outlet. The tower from this FM was later donated to the establishment of the City's educational TV Station KETC. The location of just South of Forest Park.
In the same general area as the first KTVI tower (as channel 2), if I recall correctly.
its hard to imagine at one point this station amounted to something, considering what it's withered away to being now.

WEW could go silent, license canceled, and no one except radio geeks on R-D would notice. "If a tree falls in the forest..."
A waste of a daytimer that could be used for ANYTHING other than a former fire & brimstone preacher who is no longer with us. Even going back to nostalgia and big-band music would get more interest.
My history with St. Louis radio goes back almost 55 years. In that time, WEW was never much of a force to be reckoned with. It did have a niche audience, which I pictured as older folks living in South St. Louis or in South County, a population now much diminished, if it exists at all. The late Clarke Ingram gave me an aircheck of WEW that he recorded in 1997. The announcer had a notable St. Louis accent. That in itself tells me what kind of audience they were going after.

You can complain about the present-day programming, and I certainly think it's horrid, but as long as the checks clear....
 
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Remember Lee Coffee?
I remember him most from the "Financial Observer" on Channel 30! But, yes, WEW was his entry into St. Louis broadcasting. Then he went to KWK. After that, he became one of the first progressive-rock jocks at KSHE when it turned to that format in 1967. After that: KCFM, KSD, WRTH, and several other tours at WEW, particularly once the Broadcast Center trade school bought it in 1989. He died in 2001.
 
One more thing...
I think it's notable that we can now talk about radio stations that have a 105th anniversary. Such an anniversary may not be a milestone like a 100th anniversary would be, but it speaks to the longevity of some stations, even if the present-day reality for them is diminished.
 
The ownership is now in a trust he established before he died, with his son as the trustee. This is shown in FCC filings, which have been done by the book.

Most of his stations are apparently running the same programming as WEW: Brother Stair reruns. Including the flagship near Detroit: WCXI
 
Why make a judgement about what is being programmed today? From its founding day in the early 1920s by St. Louis University to before religion took over WEW had a loyal listening audience. It produced many personalities that went on to better positions. Remember Lee Coffee? KFUO established the first viable FM station in St. Louis and has not deviated from its original format...religion. There are many who place value on the ability to remember contributions by legacy broadcasters.

While I wholly agree with your assessment (though I've never lived in Missouri or listened to WEW), the fact remains that many Americans don't pay attention to, and show little interest in, their own history. This problem is especially noticeable among younger folks, meaning that in the case of radio, there is a lot less interest inside that group (unless you are a radio buff who subscribes to this and other radio sites in which case I congratulate you for your interest) than in previous generations. So yes, someday a tree (or antenna) will fal in the forest but nobody will hear the resulting silence...
 
Most people who remember WEW probably associate them with standards or MOR type music.

But in the late 1950s, they were the first 100% country station in St Louis.

Billboard reported on 2/25/56 that since going all country in June 1955, WEW is now in 4th place overall in the Hooper Ratings, 3rd at times. Article also said WEW had been classical for the previous 5 years.
 
Billboard reported on 2/25/56 that since going all country in June 1955, WEW is now in 4th place overall in the Hooper Ratings, 3rd at times. Article also said WEW had been classical for the previous 5 years.

What the article probably didn't say was that the #1 station was KMOX with a 32 share.

Keep in mind that country music really didn't become a radio format in this country until the 60s.
 
Without that kind of prompting (a news release, not an orange cat), the newspaper newsroom may just be too overwhelmed to notice something like this.
Without being an insider at the P-D:
It's probably more that they don't have a ton of incentive to assign a reporter to a feature like this that the assignment editor doesn't expect will draw clicks. It seems like a lot of the features in the P-D are "Here's the top 8 climbing gyms in StL", which could be a pay-to-play arrangement.
 
KMOX was very likely number one but maybe not that high in 1955. Bob Hyland didn’t start the At Your Service format until 1960. 1955 was the first year KMOX had the Cardinals with Harry Caray and Jack Buck.

Probably KMOX was number one with CBS and KSD two with NBC. Don’t think WIL or KXOK had gone 24/7 top 40 that early.

I would say WJJD in Chicago going country in 1965 is really the start of the modern country format. There were full time country stations prior like WENO in Nashville or KWAM in Memphis, but country before the mid 1960s was often a part time format. Even WSM, the most famous country station wasn’t 24/7 country until late 1979.
 
Why make a judgement about what is being programmed today? From its founding day in the early 1920s by St. Louis University to before religion took over WEW had a loyal listening audience. It produced many personalities that went on to better positions. Remember Lee Coffee? KFUO established the first viable FM station in St. Louis and has not deviated from its original format...religion. There are many who place value on the ability to remember contributions by legacy broadcasters.

usually stations who celebrate or have stuff written up/videoed about them have something worth celeb rating... KDKA.. KMOX.

WEW is nothing to write home about today.. I wouldn't even take the albatross if they gave it to me for free, including the land
 


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