Wednesday at 12:04PM Milwaukee Market's WEXT "104.7 The Wolf" Sturtevant, WI (Current/Classic Country) started simmulcasting WIIL "95 WILL ROCK" Kenosha, WI. Later yesterday it was announced that WEXT would become Milwaukee's first full signal Spanish station. The new format will be regional Mexican from Bustos Networks out of Sacremento under the name "La GranD" (La Grande) with the new calls WDDU. The new format will launch at 10AM tomorrow (Friday) at a dedication ceremony at the Milwaukee Hispanic Chamber Of Commerce. Milwaukee's hispanic population is 5.9% and has been served by nobody except for rimshot WBJX-1460 Racine which also carrys a Regional Mexican format. WDDU will most likely have a big following.
Here's some scoped stuff of WIIL's morning show as aired on both WIIL and WEXT this morning with all kinds of mention of WEXT with even some WHQG-102.9 and WLIP-1050 Kenosha comments thrown in. Interesting stuff. I'll be sure to aircheck the official launch of La GranD tomorrow and hopefully post it.
http://s36.yousendit.com/d.aspx?id=36280DYC0YXXV1S0DWNXWTD32R <P ID="signature">______________
AIM: JeremyA1069</P>
Here's some scoped stuff of WIIL's morning show as aired on both WIIL and WEXT this morning with all kinds of mention of WEXT with even some WHQG-102.9 and WLIP-1050 Kenosha comments thrown in. Interesting stuff. I'll be sure to aircheck the official launch of La GranD tomorrow and hopefully post it.
http://s36.yousendit.com/d.aspx?id=36280DYC0YXXV1S0DWNXWTD32R <P ID="signature">______________
AIM: JeremyA1069</P>