DanStrassberg wondered: said:
WEZE 1260 ran head to head against the old WJIB 96.9, which was most definitely a beautiful-music station. I believe that WJIB was first with such a format in Boston and between being a little late to the party and having a decidedly inferior signal, I think WEZE was pretty consistently an also-ran.
Actually, WEZE (based on research I have done and seeing an ad for it in the October 19th, 1959
Boston Globe) launched "The Wonderful World Of Music" on that date.
The ad identified the 'EZE format as being uninterrupted fifteen-minute segments (half-hours at night) of easy, relaxing music. It also carried (until 1965) hourly newscasts from the NBC Radio Network, but I don't think they carried much, if any, of that network's weekend "Monitor" service.
Although too young to having recalled listening to it (or anything else) that early, I do recall occassi9onally hearing it in its later "easy listening" years when one of my parents would tune it in. From what I recall, I would consider it "beautiful music".
WJIB-96.9 changed to beautiful music in September of 1967.
For several years prior to that, based on what I have read and heard, WEZE was actually one of Boston's most popular radio stations, despite it's signal (which at night couldn't be heard much outside of the 128 belt).
Remember that prior to 1966 or so, there was very little listening to FM, and in the 1960's, the 495 belt west of Boston was relatively sparsely populated. WEZE's signal was beamed north after dark from the banks of the Neponset River in North Quincy near the Southeast Expressway. The current occupant of 1260, Radio Disney affiliate WMKI, still uses those three towers and the same directional pattern.
It was only after WJIB-FM came on the scene that WEZE's ratings began to suffer, and in 1972, the plug was pulled on easy listening/beautiful music. For about three years, 'EZE tried the contemporary music sound Dan Strassberg remembers.
In 1975, WEZE went back to an easy-listening sound, hoping that it would attract commuters, few of which had FM radios in their cars back then. The format wasn't successful, and in early 1977, the station flipped to an early version of AAA that remained until Salem Communications bought the station in 1978 (had 'EZE not been sold in 1978, the station may have remained with that early form of AAA for another couple of years).
It's my understanding that the main air studio, newsroom, and production studio were all in picture windows of the Statler Office Building facing the corner of Columbus Avenue and Providence Street.
Today, the Finale Restaurant uses what was the WEZE space.