Whitehaus said:
Wouldn't it be great if we could have such innovative and not pre-programmed radio in Boston again. It is all so formulaic but I guess that happens when local ownership of radio and TV has really passed.
Wonder if people would listen to music on AM any longer. Even talk radio which passes itself off as local really is not. Seems to be controlled by national forces and ownership.
Not entirely. There is still some local commercial radio, and even music on AM, in the Boston area. WJIB 740 is completely locally owned and programmed, and plays music (a wide variety of adult standards, nostalgia, easy listening and light oldies) just about 24/7.
WCAP 980 in Lowell, which can be heard in Boston and to the north, just transitioned from one longtime local owner to another. They're still putting together a new schedule, but it appears that daytimes will be mostly locally produced news, talk and information programming, and evenings (when local school sports aren't on) will be an automated though locally programmed 1950s/'60s oldies format called "Beatles and Before", which has already started airing.
There are also a few locally owned and programmed brokered and ethnic music stations on AM around greater Boston.
On FM, real local programming thrives in the southern suburbs on WATD 95.9 in Marshfield. A surviving locally owned full-service community station serving the community with all locally produced news, talk, public affairs, and a variety of music programming. Innovative and unusual local programming can also be found on FM on many of the Boston area college stations, as it always has been.
Radio was very different in WVDA's days. FM radio had not become widespread and mainstream in popularity yet. It was still considered a relatively new esoteric service which programmed some classical, jazz and instrumental background music, and some co-owned AM station simulcasts. FM radios weren't all that common, AM-only radios were everywhere. AM was the band for popular music as well as for news and talk, it was still really the only choice. FM became more popular among classical aficionados due to its higher fidelity, but FM didn't really begin taking off for popular music until the late '60s. In the 1970s FM radio became widespread, and surpassed AM for popular as well as classical music. By the end of the '70s, many AM stations began abandoning music for news/talk programming.
You won't find an audience for contemporary music on AM nowadays, and it remains to be seen whether HD AM broadcasting will ever have any effect on that at all. The younger music audience simply won't turn to AM nowadays. The music programming remaining on AM (besides ethnic programming) is mostly geared toward older audiences who grew up when AM was still the popular music band in the '50s and '60s.
WVDA's time was also an unusual time in American popular music. A new genre, rock'n'roll, was essentially being born. There had to be radio stations to get it out there and meet the demand for it. Every once in a while, a new form of music, or a new style of current music, comes along and shakes things up, and radio stations have to jump on it when it's new, then it eventually gets watered down and mainstreamed for the masses. I've seen it happen with other forms and subsequent sub-genres during my lifetime. Rock'n'roll created exciting new radio programming in the mid-'50s, which soon mainstreamed into Top 40. Psychedelic album rock created innovative "FM underground" radio in the late '60s, which soon became formatted into AOR, which then became mainstream rock and eventually classic rock on FM. Punk and New Wave came around in the late '70s, and soon became mainstreamed into watered-down "modern" and "alternative" rock formats. Rap also came around that time, and eventually became mainstreamed as contemporary Urban/Hip-Hop. If another new genre or adaptation of popular music comes around which seems like it will be initially popular among the masses, some "innovative" radio stations will jump on it. However, maybe I'm just old and out of touch, but I'm not really aware of noticing anything coming up on the horizon at this point...
Whitehaus said:
BTW, what did VDA stand for in WVDA. There was a WVOM- Voice of Music but have no idea what that is today.
The owner's company, "Vic Diehm and Associates".