Hmmm, many consider the period between 1966 through about 1973 to be the renaissance period of art and music; classic rock is the core format of that period. Twenty or thirty years from now myself and other boomers will be between 60 and 80 years old. In the past this audience was not considered to be an attractive advertising target. With a giant population bubble like no other in history and the boomers controlling most of the monetary value across the country this is likely to be different. Also, the health of this population bubble will be better than any other older group in history. In 1991 the pundits predicted the demise of Classic Rock, again around 2000 were further predictions of its demise. Classical Music is more than 100 years old and is still around in some form or another, Classic Rock will likely live on much like Classical, music based on the original renaissance from the 1800's. George Grahams Mixed Bag on WVIA (ahead of its time) might be the main daytime format there in 2030! You mention R & B as a main format developing new artists (and country and AC). You fail to mention the main format nationwide developing new artists, Spanish-Regional Mexican. In 20 years this market is predicted to be 20% to 25% Hispanic (maybe more). The first Class B FM in this market that goes Regional Mexican (Mexican Country Music like our old KHHL in Leander-Austin, TX) will likely be number 1 in this market in 2030!! Oh, you mention modern rock-alternative artists essentially not having traction in the future. CC's new Classic Alternative format (see WRFF Philadelphia and WCHH, Baltimore) seems to be doing well so far. Our own KMYZ-FM, Pryor-Tulsa has added back a lot of classic alternative and is doing the best its ever done. I know "Classic Alternative" is an oxymoron but who's to say that format won't have added traction 10 to 20 years from now. Current music stations will always be the leaders as they often had throughout history. Specialty formats, though, will likely have an even larger impact in the future. For this reason that old quote from Mark Twain seems appropriate; "The Reports of my demise are greatly exaggerated" referring to the future of the Classic Rock format.