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WFAD 1490 Middlebury is stunting..

L

lesabre

Guest
Looks like WFAD in Middlebury will become ESPN Radio 1490. They've been playing a loop of music, noting the upcoming switch.
 
> Looks like WFAD in Middlebury will become ESPN Radio 1490.
> They've been playing a loop of music, noting the upcoming
> switch.
>
Hmm. Well they do carry the Red Sox (and have for years...understandable
that WFAD has carried the Sox, as at night WJOY doesn't quite reach Addison county!)... so sports would fit in
well with that.<P ID="edit"><FONT class="small">Edited by raccoonradio on 12/13/05 10:22 AM.</FONT></P>
 
Hopefully, whatever they do switch to, they maintain the local connection that station has with Middlebury/Addison


> Hmm. Well they do carry the Red Sox (and have for
> years...understandable
> that WFAD has carried the Sox, as at night WJOY doesn't
> quite reach Addison county!)... so sports would fit in
> well with that.
>
 
> Hopefully, whatever they do switch to, they maintain the
> local connection that station has with Middlebury/Addison
>
>
> > Hmm. Well they do carry the Red Sox (and have for
> > years...understandable
> > that WFAD has carried the Sox, as at night WJOY doesn't
> > quite reach Addison county!)... so sports would fit in
> > well with that.
> >
>

I have only been to Middlebury once but if I was running a 1000W station I would be going for something like AAR- they can't pick up WVAA out of Burlington and that university there is as left of center as you can get without a prescription- now that I think about it- it probably goes beyond Prescription strength liberal. At least you would have some listeners with your little wattage. Good luck getting anyone to listen to sports talk with that stick in that town. Must be a "I give up" move by the owner.

Off the subject: Am I out of the loop or isn't ESPN available on TV?! Why anyone would want to hear it over the AM station is beyond me. Surely the Red Sox have some other station that can be heard (TV or Radio)in the area. If not, someone is making a big mistake not providing some coverage on a good signal for the New England Team. Then again, getting into the Yankees vs. Red Sox area, where the fans of either team may be living alongside one another (e gads!).
 
> > Hopefully, whatever they do switch to, they maintain the
> > local connection that station has with Middlebury/Addison
> >
> >
> > > Hmm. Well they do carry the Red Sox (and have for
> > > years...understandable
> > > that WFAD has carried the Sox, as at night WJOY doesn't
> > > quite reach Addison county!)... so sports would fit in
> > > well with that.
> > >
> >
>
> I have only been to Middlebury once but if I was running a
> 1000W station I would be going for something like AAR- they
> can't pick up WVAA out of Burlington and that university
> there is as left of center as you can get without a
> prescription- now that I think about it- it probably goes
> beyond Prescription strength liberal. At least you would
> have some listeners with your little wattage. Good luck
> getting anyone to listen to sports talk with that stick in
> that town. Must be a "I give up" move by the owner.

*************3 points on AAR in Middlebury
1. Addison County is not the most liberal-friendly area in VT
2. local merchants and businesses would not support it with advertising $$$
3. college kids do not get diaries (while WFAD is not a ranked station, it is always a consideration)


As far as the "I give up" move
1. One of the biggest money making venues on WFAD is the local sports coverage - which could be continued under the sports format...
2. Another big seller are the red sox...
3. Between the two...profits should remain the same....
>
> Off the subject: Am I out of the loop or isn't ESPN
> available on TV?! Why anyone would want to hear it over the
> AM station is beyond me. Surely the Red Sox have some other
> station that can be heard (TV or Radio)in the area. If not,
> someone is making a big mistake not providing some coverage
> on a good signal for the New England Team. Then again,
> getting into the Yankees vs. Red Sox area, where the fans of
> either team may be living alongside one another (e gads!).


>
 
Does WFAD also carry the Patriots, Bruins or Celtics??

If they don't, perhaps the station will after flipping to sports.
 
Honestly, a move to MOYL/Standards would make sense to me. As with any oldies station, the listenership has primarily been in the older demos. But fans of oldies have always had an FM outlet with Kool. The format would work well with existing listeners and as long as they kept the localness they would keep the people who simply want the local info provided by the station. Are there a standards station in that section of Vermont/New York?


> Does WFAD also carry the Patriots, Bruins or Celtics??
>
> If they don't, perhaps the station will after flipping to
> sports.
>
 
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