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WFAN-FM...
- Thread starter Rollo-Smokes
- Start date
thataveragejoe said:
How young people use radio is undoubtedly changed--its not their sole source for musical distraction. Many of those born after 1980 are sports fans too--and they don't have AM radios in MP3 players or smartphones.
You can get away with Country and Active Rock in markets that support it (Albany, NY for example: we have two Active Rockers and two Country stations, but we also have two Urbans and two CHRs), but in NYC, neither Active Rock nor Country will be very successful on a full B signal (hence the rimshot signals on Long Island, North Jersey, and in the Lower Hudson Valley) due to the differing demographics 
Re: audio on various "changed" channels:
With the format flip on 101.9 came the expected end of 92.3 WXRK HD3 (which previously was the feed of WFAN).
A good thing has emerged: with the HD3 gone, WXRK HD2 (KRock2-alternative) is broadcasting in stereo; from its inception it had been in mono. You could have said that the stereo online stream actually had been better than the mono HD2 feed - at least they're on equal footing now.
On 101.9, the HD1 and HD2 signals are gone as of Friday evening 11/2 (possibly earlier). WFAN-FM is in analog mono; it had been in stereo from the midnight flip. The HD signal(s) might return in January if CBS wanted to put the CBS Sports Radio Network + ? on an HD2 or HD3. Of course, the network could go elsewhere as speculated in various threads.
Other CBS Sports FMs broadcast in stereo - we'll see if that resumes here of if they're more concerned about the fading signal in fringe areas along with multipath amongst the skyscrapers, a la WEPN @ 98.7.
This eliminates the 101.9 HD2 feed of the Emmis/(inherited by Merlin) smooth jazz/AC format.
The only possible place it could emerge would be Emmis' WQHT HD3 97.1 - unlikely - but ya nevah know.
With the format flip on 101.9 came the expected end of 92.3 WXRK HD3 (which previously was the feed of WFAN).
A good thing has emerged: with the HD3 gone, WXRK HD2 (KRock2-alternative) is broadcasting in stereo; from its inception it had been in mono. You could have said that the stereo online stream actually had been better than the mono HD2 feed - at least they're on equal footing now.
On 101.9, the HD1 and HD2 signals are gone as of Friday evening 11/2 (possibly earlier). WFAN-FM is in analog mono; it had been in stereo from the midnight flip. The HD signal(s) might return in January if CBS wanted to put the CBS Sports Radio Network + ? on an HD2 or HD3. Of course, the network could go elsewhere as speculated in various threads.
Other CBS Sports FMs broadcast in stereo - we'll see if that resumes here of if they're more concerned about the fading signal in fringe areas along with multipath amongst the skyscrapers, a la WEPN @ 98.7.
This eliminates the 101.9 HD2 feed of the Emmis/(inherited by Merlin) smooth jazz/AC format.
The only possible place it could emerge would be Emmis' WQHT HD3 97.1 - unlikely - but ya nevah know.
Sorry...got a good chuckle about the HD channels in the previous post. As if the HD2 and HD3 channels constitute any serious audience. Remind me again how much revenue those channels generate? Oh yeah...zero. On the other hand, I guess if you've got 'em, you might as well put something on 'em.
pjc1961 said:
For what it's worth...
In Dallas the CBS O&O KRLD-FM 105.3 The Fan broadcasts in stereo along with HD1/2/3. Of course with an e.r.p. of 97kw and a center of radiation of 574m or roughly 1894ft over mostly flat terrain, coverage/multi-path isn't really an issue. HD-2 simulcasts 50kw news talk 1080 KRLD-AM and HD-3 carries 24/7 Dallas Cowboys programming. The stereo broadcasts of Cowboys games sounds good and adds an extra bit of "ear candy" to the broadcasts.
chrocket87 said:
You're right, it is a business. Where it falls down is not serving available audiences. Add to this if you serve an audience but can't make any money out of it, you may be doing it wrong. Here is a question for you... Do ad agencies actually tailor ads to the audience that they (the client) wants, or is it one size fits all in creative, when trying to sell a message? The other question is, do sales teams truly understand the product they are selling. Alternative and Country formats are lifestyle formats in my opinion. Could you build a team/teams that actually understand these audiences? I know most top ten markets are strictly agency zones, but if you could put together a direct team that understood an audience, you may actually get results. You seriously can't tell me that if either of those formats were introduced, they couldn't make money if they had people who knew how to sell either format.
First hint that the simulcast will not be broken (at least for the immediate future):
on Sunday afternoon 11/11, the Giants play the Bengals in Cincinnati at 1pm while the Nets are home to the Orlando Magic at 3pm.
The Nets game will be broadcast on WBBR 1130 while the Giants air on 660/101.9.
This is to keep single-line reporting in effect for Arbitron ratings purposes.
Examples in the CBS chain: newsers WBBM-AM/WCFS-FM Chicago + KCBS-AM/KFRC-FM San Francisco do this, however Sports WIP-AM + FM Philadelphia do not;
WIP-AM is already earmarked for the CBS Radio Sports Network in January.
The Chicago combo only breaks away from news to carry the NFL's Chicago Bears games.
on Sunday afternoon 11/11, the Giants play the Bengals in Cincinnati at 1pm while the Nets are home to the Orlando Magic at 3pm.
The Nets game will be broadcast on WBBR 1130 while the Giants air on 660/101.9.
This is to keep single-line reporting in effect for Arbitron ratings purposes.
Examples in the CBS chain: newsers WBBM-AM/WCFS-FM Chicago + KCBS-AM/KFRC-FM San Francisco do this, however Sports WIP-AM + FM Philadelphia do not;
WIP-AM is already earmarked for the CBS Radio Sports Network in January.
The Chicago combo only breaks away from news to carry the NFL's Chicago Bears games.
pjc1961 said:
My guess is they want to keep single line numbers for FAN until they are ready to program something else on 660 -- makes sense not to fragment the numbers.
Lee Anderson said:
1) Or... maybe the audience isn't big enough?
2) Creative tailors ads to the demographic. If the desired consumer is a mother in her 30's, that's who the ad is tailored to. If you're asking if there are separate ads created for young mothers who like country as opposed to young mothers who don't... no. If that had to be done, there's another example of why certain formats are cost-prohibitive.
3) Agencies buy, they don't get sold to. They don't care WHAT'S airing as programming. They care about numbers. Maybe this is all the fault of the ad agencies.
If WFAN stays on 660 AM in addition to 101.9, then it seems there would be a good chance that the new CBS Sports Network could be carried by Cumulus on 94.7, once they acquire it from Family Radio.
As the Sports Network does not go on the air till January, perhaps that is the reason Cumulus is not in a hurry to start broadcasting on 94.7, through an LMA with Family Radio. They may be expecting the purchase to close just around the time that the CBS Sports Network starts up.
As has been discussed in great detail, WFME is not a full market signal. But the agreement with Family Radio indicates that Cumulus may try to move it to a location in NYC. And if the CBS Sports Network does not end up on 660 AM, where else could it be cleared in New York with a reasonable signal, other than 94.7?
As the Sports Network does not go on the air till January, perhaps that is the reason Cumulus is not in a hurry to start broadcasting on 94.7, through an LMA with Family Radio. They may be expecting the purchase to close just around the time that the CBS Sports Network starts up.
As has been discussed in great detail, WFME is not a full market signal. But the agreement with Family Radio indicates that Cumulus may try to move it to a location in NYC. And if the CBS Sports Network does not end up on 660 AM, where else could it be cleared in New York with a reasonable signal, other than 94.7?
iyiyi said:
Using an ESPN national feed is no evidence to how a local sports station will fare. There's also, you know, ZERO data out to show how the WEEI switch will pan out. That last ratings book covered one week of 93.7 only. You won't know anything next month either.
Everything takes time.
Barry said:
Very unlikely. 3 FM Sports stations in NY? No.
M
Marckd
Guest
CBS will very unlikely put their sports programming on a competitor. If Cumulus was so anxious to put sports on any FM they would have found a way to buy an FM station and affiliate it with ESPN Radio. Isn't Cumulus owned by Disney partially - I was told Disney has minority non voting stock in Cumulus. I believe they also had that with Citadel. I am told Cumulus has the rights to the name ABC Radio as well. But yes 98.7 and 1050 and 1560 are fully Disney owned while I believe WABC and WPLJ are partially owned by Disney - This is what I thought at least
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