Why? They're still positioning themselves as "Sports Radio 66."
Compare what CBS did in Philadelphia prior to splitting that AM-FM simulcast off earlier this year. There was a 16-month head start there. In New York, it hasn't even been sixteen weeks, and the simulcast could end in a week from now.
http://sportsrantz.com/media/2013/01/10/cbs-sports-radio-will-gradually-take-over-66-wfan/
Compare what CBS did in Philadelphia prior to splitting that AM-FM simulcast off earlier this year. There was a 16-month head start there. In New York, it hasn't even been sixteen weeks, and the simulcast could end in a week from now.
http://sportsrantz.com/media/2013/01/10/cbs-sports-radio-will-gradually-take-over-66-wfan/