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WFAN (not) to FM?

W

WNTIRadio

Well, looking at the latest numbers, WFAN has an almost 2 point advantage on WEPN. And that's with the crap-ass Mets taking up the schedule playing a month full of meaningless games.

I don't think we're going to see CBS shuffle deck and move successful all-news stations around if they don't have to.

The most vulnerable is 92.3 Now, but the question is, how much does Now bill and would putting the Fan on FM offset the loss of billing from losing 92.3 as a separate revenue stream?
 
I am not in the radio business, but my opinion is that if something is not broken, don't fix it. If any station moves to FM, it should be the new CBS Sports network. Does NYC need 3 English language and 1 Spanish language sports talk stations?

Bruce
 
CBS isn't going to blow up one of their FM stations for the sports network. National shows don't draw for sports in NYC due to the amount of teams we have here locally. 2 baseball teams, 2 football teams, 3 hockey teams (okay, maybe the Islanders only count as 1/2 a team) and 2 basketball teams. People don't care what the SF Giants are doing unless they're playing the Mets during the season or the Yankees in a World Series.
 
We have 2 basketball teams too. We're just that great of a city/metropolitan area to have the greatest teams & fans. Such a diverse area though.
 
As long as these big market AMs keep pulling the #s they do.. You will NOT see a change. They won't blow up an FM to simulcast an AM .. as they make more money with separate formats now.
 
xmusicmatt said:
As long as these big market AMs keep pulling the #s they do.. You will NOT see a change. They won't blow up an FM to simulcast an AM .. as they make more money with separate formats now.
Click to expand...

The problem is that those #s are more and more over 55 and increasingly not in the sales demos. Sooner or later, they move or they die.
 
DavidEduardo said:
xmusicmatt said:
As long as these big market AMs keep pulling the #s they do.. You will NOT see a change. They won't blow up an FM to simulcast an AM .. as they make more money with separate formats now.
Click to expand...

The problem is that those #s are more and more over 55 and increasingly not in the sales demos. Sooner or later, they move or they die.
Click to expand...

I get that -- however in the case of sports talk.. It's not been proven yet that moving to FM is a big success over curent AM ratings... I guess only time will tell what CBS and others do.
 
xmusicmatt said:
I get that -- however in the case of sports talk.. It's not been proven yet that moving to FM is a big success over curent AM ratings... I guess only time will tell what CBS and others do.
Click to expand...

And WXYT?
 
The problem WEPN faces in the summer months is that they have no play by play. CBS has baseball all wrapped up on 660 and 880. NY fans don't care about the ESPN game of the week between the Nationals and the SF Giants. They want the Yankees and Mets.

Now they're saddled with the Jets, let's see if that gets them a bump at all. The way the Jets are going this season, they look like the Mets in shoulder pads.
 
WNTIRadio said:
Well, looking at the latest numbers, WFAN has an almost 2 point advantage on WEPN. And that's with the crap-ass Mets taking up the schedule playing a month full of meaningless games.
Click to expand...

Keep in mind that this "month" ran from 8 / 16 to 9 / 12, and the AM split off from the format right in the middle of the book. In fact, the English language format lost 70% of its listening during the week that happened. It recovered nicely the week after, although not completely.

Were that transition week to be taken out of the average, ESPN would have been about 1.3 points behind WFAN in its target male sales demo.
 
And no matter how many times they tell people, most of the audience are creatures of habit and as you clearly saw, it took them a little while to find the "new" ESPN NY.

I'd say a week for recovery is pretty good.

That's why I always laugh when posters say "Well, CBS should move 92.3 to 101.9 and move this one here and that one there..."
 
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