DavidEduardo said:
WFAN, WCBS and WINS are three of the top billing stations in New York.
The new WRXP rock format is not. Not even near.
CBS's issue is preserving and growing the revenue and listenership of the two news format variants and the sports format. That means improving the under-55 demos as the AM core listener ages and fewer people are likely to listen; that means eventually moving to FM and alternate delivery systems.
The coverage of WFAN or WCBS (AM) outside of the New York metro Arbitron survey area can't be monetized. Advertising on a New York City station can not be priced based on coverage or even listeners outside the metro as the metric is ratings point delivery in the metro. Since most agency buys are 6 AM to 7 PM, night skywave coverage is irrelevant, anyway.
What makes the most sense now is keeping the 660 and 880 non-directional clear channel stations and getting rid of 1010 to comply with the ownership cap.
Those three stations together bill about $130 million a year. That's more revenue for just three stations than the total revenue of market #17, Tampa / St Petersburgh.
What scenario do you see as the most likely way for WINS to FM? My first thought was that "1010 WINS" becomes "1019 WINS" but CBS decided to simulcast The Fan. Now I think they might shift CBS FM to 92.3 and shift WINS to 101.1, thus rebranding it "1011 WINS" or even find a way of convincing people it's still "1010 WINS" without thinking too much about that last digit.
I like the idea of someone putting the BBC on 1010 but not necessarily BBC News, as there are already news stations that are very tough to beat. Five Live would be very nice and something that fans of the EPL would dig.