WFAN aired the First two Games against The Tigers on 660AM & Their talk shows on 101.9. Do they have to now treat them as separate entities ?
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WFAN Yankees
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I have read that there has to be substantial divergence of programming (maybe 30+ hours in a week?) before the simulcast is not considered a simulcast as far as Nielsen is concerned.
Putting the day games on one channel is probably a good idea. I would be willing to bet 660 is pretty devoid of audience during the day after morning drive. With limited physical places to broadcast, I don't understand why Audacy wouldn't try something better than an unlistened simulcast at 660. Build the brand with female friendly sportstalk. Pop in syndicated general talk that isn't currently in the market. Or if they could afford it, put in some local hosts talking tri-state issues.
You realize there are already two other unique sports talk stations at 880 and 1050 on AM. It's not like there's a shortage.
They did this for those two Yankee games because the teams made a last-minute schedule change due to weather.
...two other unique sports talk stations at 880 and 1050...
I certainly am aware of them, and I readily admit I don't listen to too much Sports Talk. But whenever I do, it seems that its always guys talking to other guys - I rarely if ever hear a female caller. Yet I think we know that women's sports is a real thing now, and there must be female fan interest. Is this a market that can be tapped, or at least tried?
If the 101.9 talk programming is a cash generator, I would consider permanently moving routine day games to 660, if the Yankees are OK with it.
I certainly am aware of them, and I readily admit I don't listen to too much Sports Talk. But whenever I do, it seems that its always guys talking to other guys - I rarely if ever hear a female caller. Yet I think we know that women's sports is a real thing now, and there must be female fan interest. Is this a market that can be tapped, or at least tried?
If the 101.9 talk programming is a cash generator, I would consider permanently moving routine day games to 660, if the Yankees are OK with it.
Most weekday Yankee games are at night, and nighttime radio listenership is a fraction of daytime. So they're fine with pre-empting talk at night.
A bunch of investors bankrolled an all female talk radio service in the early 2000s. It quickly went bankrupt.
I remember a survey showing that only 35 percent of newspaper readers (all ages and genders) read the sports section, and another showing a similarly low level of interest in spectator sports (the bread and butter of sports sections, and sports talk radio) by women specifically. Not much of a market to tap.
Day games are often played on weekdays early in the season, and on "getaway days" (usually Thursdays) all season long. Teams will play in the afternoon on Thursday if they're scheduled to play in a distant city on Friday night. Nine games on today's MLB schedule are day games.
Yankees have only one more scheduled weekday game in April, and none until July.
"Dumping" regular season weekday afternoon games is a great way to assure that the Yankees will be looking at different local radio partners once the current broadcast rights contract expires. iHeart, Good Karma and MediaCo/Standard would love a chance to become the Yanks radio partner moving forward. The present deal runs until the end of the decade.
Who knows where radio itself will be by then?
I think WFAN probably asked the Yankees if it was alright to only air on 660AM. Not Quite the same situation but on June 14 1994. WFAN had to ask the Mets if they could Air The 7th game of The Stanley Cup Finals Between The Rangers & Vancouver. Instead of the Mets game. The Mets were the priority then & I think the Yankees are the priority now
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