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WFBC

R

radiospasm

I was just checking out WFBC's playlist on Mediabase to see if any changes were noticable with their new PD in place. I noticed some things that seem extremely odd:

1. They've played Holiday by Green Day less than 300 times.

2. They've played Hollaback Girl 1,000 less times than they have True by Ryan Cabrera. WTF?!?! Hollaback Girl went Top 5 on Pop and Rhythmic, and top 10 on URBAN!!! This was one of the biggest records of the year behind maybe "We Belong Together."

3. Don't Cha came out about the same time as Hollaback Girl and FBC has given it about half the spins of Hollaback Girl.

Obviously all these songs are before the new PD but I'm wondering... is there something weird about Greenville? Do listeners not have cable and therefore don't get MTV to see what's hot? That doesn't mean EVERYTHING however. Hot played the record 25% more than FBC... I dunno. I spend a lot of time on Mediabase and it seems like FBC has really "missed" on some records???

Any insight from anyone in the market? I'll admit I'm not in the market, just using industry resources... hence why I ask in-towners what the deal is... LOL
 
But if we allowed MTV to dictate what a hit was, Ashlee Simpson's "L.O.V.E." would be the #3 song in the country, according to TRL.
 
> But if we allowed MTV to dictate what a hit was, Ashlee
> Simpson's "L.O.V.E." would be the #3 song in the country,
> according to TRL.

I understand but there is a hype element to music. And if people are seeing it all over MTV, you can be sure they'll be expecting their radio station to be playing it. Otherwise they can just download it into their iPod...
 
> > But if we allowed MTV to dictate what a hit was, Ashlee
> > Simpson's "L.O.V.E." would be the #3 song in the country,
> > according to TRL.
>
> I understand but there is a hype element to music. And if
> people are seeing it all over MTV, you can be sure they'll
> be expecting their radio station to be playing it. Otherwise
> they can just download it into their iPod...
>

There are chart hits that are complete stiffs on the air. Just because it charts doesn't mean it works for every market and station. I know I have blown out records that were "hits" on the chart but that a large segment of the audience bails on every time.
 
First and foremost, let me say, for the record, that I hate both Hollaback Girl and Don't Cha. I turn the radio when they come on, even if it's on my own station.

However, after reading that post, I looked back over my playlists. Holiday hasn't been getting a lot of spins at my CHR station either. And it's one of my favorite songs. We haven't played True a thousand times total, much less a thousand times more than another hit. Maybe the issue is that the songs just didn't test well in GSP. I'm sure they do focus groups quite often there.

And, I am also quite sure that I shouldn't compare my playlist with that of a powerhouse like WFBC, which is actually one of my favorite stations and has been for years. I'm in an itty-bitty market, unrated even, and my CHR station is an AM, believe it or not. But, it has always been CHR, and it bills even more than my FM here. Odd huh?

Anyway, to answer your question, I'm sure the playlist funny-business is related to in-market testing. It usually is.
 
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