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WFFN is on the air with...

M

msteven3

Guest
...nostalgia/MOR! A simulcast of WJRD 1150, to be exact.

Man, who'd have seen this coming? Or did they just want to put something on until they could get a "real" format in place? If they're really planning to stick with this, it seems a waste of a station this powerful to run a niche format like this. If they were really planning to do a country format, why not just launch it? If they needed some time to get everything in place, then stunt until the format is ready. Or maybe this is the stunt...

Any thoughts on what's happening here?
 
> ...nostalgia/MOR! A simulcast of WJRD 1150, to be exact.
>
> Man, who'd have seen this coming? Or did they just want to
> put something on until they could get a "real" format in
> place? If they're really planning to stick with this, it
> seems a waste of a station this powerful to run a niche
> format like this. If they were really planning to do a
> country format, why not just launch it? If they needed some
> time to get everything in place, then stunt until the format
> is ready. Or maybe this is the stunt...
>
> Any thoughts on what's happening here?


Stunt or not, it probably won't last, as much as I'd like to see that happen.
Unfortunately, the standards format is disappearing into oblivion similar to the way the "beautiful music" format did years ago.

We're already "drowning" in a "sea" of too many top 40, rock, country, and urban stations. Is it any wonder that so many people are moving to satellite radio? You might have to pay for it, but, hey, at least you get to hear what you want to listen to.





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> Stunt or not, it probably won't last, as much as I'd like to
> see that happen.
> Unfortunately, the standards format is disappearing into
> oblivion similar to the way the "beautiful music" format did
> years ago.
>
> We're already "drowning" in a "sea" of too many top 40,
> rock, country, and urban stations. Is it any wonder that so
> many people are moving to satellite radio? You might have to
> pay for it, but, hey, at least you get to hear what you want
> to listen to.
>

Unfortunately, I have to agree with you. It's not that I dislike that format, but I think it's being done all wrong on most stations, and so it will fail. It's programmed to appeal to the over-70 crowd, and that just isn't going to work. The only exception I've found is WRDA, St. Louis ([email protected]). They've taken the format and tried to make it appeal to a younger audience, and, to me, it works quite well.

http://www.red1041.com

Of course, I have no idea how the station is doing in the ratings, but perhaps someone out there knows.

Now, if someone at Citadel could hear that station and try the format on WFFN, I'd be overjoyed. But I don't know if such a format could work here, although I'd sure like to see them try.

And as for the beautiful music format, yeah, it's almost gone. Kind of makes me sad, as I used to work at WBAQ, which is probably only one of a few stations in the country still playing it.
 
> > Stunt or not, it probably won't last, as much as I'd like
> to
> > see that happen.
> > Unfortunately, the standards format is disappearing into
> > oblivion similar to the way the "beautiful music" format
> did
> > years ago.
> >
> > We're already "drowning" in a "sea" of too many top 40,
> > rock, country, and urban stations. Is it any wonder that
> so
> > many people are moving to satellite radio? You might have
> to
> > pay for it, but, hey, at least you get to hear what you
> want
> > to listen to.
> >
>
> Unfortunately, I have to agree with you. It's not that I
> dislike that format, but I think it's being done all wrong
> on most stations, and so it will fail. It's programmed to
> appeal to the over-70 crowd, and that just isn't going to
> work. The only exception I've found is WRDA, St. Louis
> ([email protected]). They've taken the format and tried to make it
> appeal to a younger audience, and, to me, it works quite
> well.
>
> http://www.red1041.com
>
> Of course, I have no idea how the station is doing in the
> ratings, but perhaps someone out there knows.
>
> Now, if someone at Citadel could hear that station and try
> the format on WFFN, I'd be overjoyed. But I don't know if
> such a format could work here, although I'd sure like to see
> them try.
>
> And as for the beautiful music format, yeah, it's almost
> gone. Kind of makes me sad, as I used to work at WBAQ,
> which is probably only one of a few stations in the country
> still playing it.
>

Right now my guess is that WFFN 95.3FM is simulcasting 1150AM WJRD only until July 1st when Citadel/Apex Broadcasting will debut it's country format. They are probably getting the staff, music, and programming in place and just using 1150 in order to have something on the air until they can do so. I wish they would have went with urban or gospel since 95.7 Jamz moved that way they would capitalize and make good money and ratings. Good signal and coverage. I wonder what there slogan will be? Any thoughts?
 
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