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WFHM new callsign

WKLV for K-Love. Make sense, but you'd think that they would have used those call letters on their first, or one of their first stations. Can they have a special approval to call a bunch of their stations WKLV. Doesn't seem likely to me.
 
We know EMF likes to choose call letters for its stations in large markets that have something to do with the network they carry. In Chicago, the call sign is WCKL for Chicago K-Love. In Philadelphia it's WKVP for K-loVe Philadelphia. In Boston, it's WKVB for K-loVe Boston.

So how does Cleveland rate the best call letter combination east of the Mississippi: WKLV?
 
We know EMF likes to choose call letters for its stations in large markets that have something to do with the network they carry. In Chicago, the call sign is WCKL for Chicago K-Love. In Philadelphia it's WKVP for K-loVe Philadelphia. In Boston, it's WKVB for K-loVe Boston.

So how does Cleveland rate the best call letter combination east of the Mississippi: WKLV?
WKLV-FM was previously on New York rimshot 96.7 Port Chester NY from 2011 until it acquired WPLJ in 2019 and switched to Air 1 as WARW. Like Dallas where keeping KLTY meant more to the brand, they retained WPLJ for New York so its been parked in rural Alabama since then. They normally do not change calls just for the sake of changing calls in big markets so it took another bigger market acquisition to move them and Cleveland was the recipient.
 
Eventually they're going to have so many stations they're going to run out of call letters that can incorporate LV somewhere in the call sign. What are they going to do then?
 
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