970 is such a huge disappointment to me. They were the go to talk station for over 20 years... and now they've been relegated to playing all of CC's crappy syndicated programming. The news department is weak and over stretched, the local talent isn't much better than the syndicated garbage, and the whole station smacks of neoconservative propaganda. Their new logo should be the least of their concerns.
The reality is that their audience base got cut drastically when they decided many years back to be the #1 propaganda outfit for the modern republican party... let's remember this is at a time when every other AM talk station was also fighting to hold that title. Before that, this is the station Mark Beiro and Bob Lassiter used to call home. If you didn't like the show content, you could wait a couple hours and a different host with a different opinion would come on... it's not like that anymore. Every show host loves war, every show host agrees on who you should vote for... none of them sound like they have an original opinion in their head. Their talking points come from politicians and sponsors. The only person I know who still listens to the station regularly is my 80 year old neighbor, who loves Sean Hannity and Shnitt (although she's afraid to pronounce his name), and thinks that bombing the hell out of Arab people is something God smiles on.
I'm glad they got a translator up... merely because I'm a radio tech nerd. So it was sort of exciting to hear their signal on analog FM. But the content still nauseates me to my stomach. Lassiter was right on Radio For One... where are they going to find the next schmoe who can actually talk to you for 3 hours and say something meaningful... it doesn't exist anymore. The art of radio is dead, now they just want to tell you who to vote for and what to buy. Yeah... their logo sucks... and so does their station...
