Adding to the intrigue - Loveline is adding a Boston affiliate in July. Maybe related, maybe not.
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WFNX announces last day on the air.
- Thread starter brlmedia
- Start date
NHRadio said:
Sounds like Clark Smidt...er...I mean NHRadio is looking for a fight...Your suggestions are realistic...It's not just about making money
surfin bird said:
I'm not sure whether to be flattered or insulted
However, I am not, nor have I ever been, Mr. Schmidt nor am I looking to fight anyone.
I (and others I'm sure) are tired of the continual drumbeat of civilians and wannabees who have no idea of how the Radio BUSINESS works. Without profit, there is no Radio. It doesn't thrill me but it's an undeniable fact. Taking risks and having large staffs cost money. Money that small operators don't have and large corporations (who have a fiduciary duty to stockholders) won't risk. That is not a defense of bad Radio, but rather an explanation. The available pool of ad dollars continues to shrink and the number of outlets that want a piece is increasing. Eventually Darwinism will kick in and only the strong will survive. The forest only has food for X number of deer. The rest die off.
NHRadio said:surfin bird said:
I'm not sure whether to be flattered or insulted
However, I am not, nor have I ever been, Mr. Schmidt nor am I looking to fight anyone.
I (and others I'm sure) are tired of the continual drumbeat of civilians and wannabees who have no idea of how the Radio BUSINESS works. Without profit, there is no Radio. It doesn't thrill me but it's an undeniable fact. Taking risks and having large staffs cost money. Money that small operators don't have and large corporations (who have a fiduciary duty to stockholders) won't risk. That is not a defense of bad Radio, but rather an explanation. The available pool of ad dollars continues to shrink and the number of outlets that want a piece is increasing. Eventually Darwinism will kick in and only the strong will survive. The forest only has food for X number of deer. The rest die off.
Yes, ad dollars are limited, and the Boston radio dial continually reduces options to serve no one but Caucasian males. Demographic changes are happening in this country, the non-Hispanic White male audience is not growing. So why doesn't the radio dial reflect that? Advertisers are jumping all over diversity, it's only the radio industry that isn't. Meanwhile, fewer people turn to radio as a resource. Not just minorities but young people as well.
Ciao9999 said:
You can't actually believe that. LOTS of area AMs are in languages other than English. WJMN, Mix, WKLB and Kiss get large female listenership. I hear Black callers and guests on WEEI and the Hub every day. Most of Boston's many college stations have...well...all different programs. AC's like WMJX, WZID, etc have majority female listeners.
Your statement is not only wrong but the racism behind it further adds to the polarization of our society. Just because your favorite format isn't on the dial does not mean there's a White conspiracy to keep it off the air.
No, not a conspiracy, but there is some short-sightedness to the changing demographics on the part of the suits, who are generally white guys ranging from middle-aged to one-foot-in-the-grave.NHRadio said:
An exageration as there are examples of stations serving other groups, and someone ought to bolster that argument by rescuing WILD from the Chinese communists. However, Ciao9999 is correct in stating...Ciao9999 said:
Ciao9999 said:
If you really want to do something about polarization, Not-Clark, take a breath before calling it racist when there's a challenge to the decisions of a clearly Male Caucasian-dominated industry. 8)
NHRadio said:
The city of Boston has the following racial composition according to the 2010 census:
White: 53.9% (Non-Hispanic Whites: 47.0%)
Black or African American: 22.4%
Native American: 0.2%
Asian: 8.9%
Native Hawaiian and Other Pacific Islander: 0.0%
Some other race: 1.6%
Two or more races: 2.4%
Hispanic or Latino (of any race): 17.5%
BIA/Kelsey identifies 101 radio stations as home to the Boston market. They identify as follows:
25 stations are English-language secular talk (News/Talk/Sports)
19 stations are some form of rock (AAA, AOR, Classic, Alternative, Active-ish, etc.)
19 stations are educational/variety
14 stations are Spanish or Portuguese language programming, ranging from religious to News/Talk to CHR and beyond
9 stations are English language religious
9 stations are AC/Hot AC/CHR
6 stations are Oldies/Standards/Classical (I combined them, you can break them out if you want.)
1 station is Rhythmic CHR
1 station is Country.
Perfect world, I guess the percentage of stations targeting a specific racial demograpic would match the percentage of the population composed of that racial group.
I think it's short-sighted to say that members of the Black/African American, Hispanic, Asian, and other racial demographics don't relate and enjoy stations that aren't targeted specifially to their racial group. However, the number of stations targeting the Black/African American and Asian communities is pretty seriously lacking.
Boston isn't the only city where this is true. However, I can tell you this: Having been involved in selling radio in a top 50 market, it was much easier to sell my Top 40 than my Rhythmic station to local clients, even though they had roughly similar rates.
White: 53.9% (Non-Hispanic Whites: 47.0%)
Black or African American: 22.4%
Native American: 0.2%
Asian: 8.9%
Native Hawaiian and Other Pacific Islander: 0.0%
Some other race: 1.6%
Two or more races: 2.4%
Hispanic or Latino (of any race): 17.5%
BIA/Kelsey identifies 101 radio stations as home to the Boston market. They identify as follows:
25 stations are English-language secular talk (News/Talk/Sports)
19 stations are some form of rock (AAA, AOR, Classic, Alternative, Active-ish, etc.)
19 stations are educational/variety
14 stations are Spanish or Portuguese language programming, ranging from religious to News/Talk to CHR and beyond
9 stations are English language religious
9 stations are AC/Hot AC/CHR
6 stations are Oldies/Standards/Classical (I combined them, you can break them out if you want.)
1 station is Rhythmic CHR
1 station is Country.
Perfect world, I guess the percentage of stations targeting a specific racial demograpic would match the percentage of the population composed of that racial group.
I think it's short-sighted to say that members of the Black/African American, Hispanic, Asian, and other racial demographics don't relate and enjoy stations that aren't targeted specifially to their racial group. However, the number of stations targeting the Black/African American and Asian communities is pretty seriously lacking.
Boston isn't the only city where this is true. However, I can tell you this: Having been involved in selling radio in a top 50 market, it was much easier to sell my Top 40 than my Rhythmic station to local clients, even though they had roughly similar rates.
reelyreal said:
Keep in mind that those numbers are for the CITY OF BOSTON. The majority (population) of the Boston radio market are not inner-city/Boston...they are in the outer cities and towns. The demographic makeup of the city of Boston doesn't reflect the market as a whole (and really doesn't matter since the makeup of the whole market is so far different).
rockcaptain said:
Very true, also true is that the majority of those signals are far from full market coverage. Many don't cover Boston proper. It's just kind of an arbitrary study, not reliable at all. Every market is unique, every market has unique needs and is limited in what it can support.
It does illustrate, however, that there is a sizable Black/African American population with little to no dedicated targeted programming. The same can be said for the Asian community. Whether those formats could be profitable, that's an entirely different argument.
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