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WFNX, this is your chance!

So I commented before in another thread that WFNX has been lackluster the past few months. I feel this way because they are relying way too much on gold and recurrents--even playing 2 or 3 tracks per hour of songs released before 1990. The music, especially the new stuff (which again, they're playing currents only about 2 or 3 times per hour), is very narrow, and they're missing some good breaking music that they should be playing. Over the past year, they've completely ignored new music by My Morning Jacket, Wilco, Jack White's new band The Dead Weather, and Albert Hammond, Jr. of the Strokes. They're piping in Loveline, which kind of fits with the station, but really doesn't. Their audio chain is still way too overcompressed, and the "classic rock" songs they've been playing lately really is not helping the situation either, especially since they never played music from Led Zeppelin, the Rolling Stones, and others in the past.

With WBCN being put to rest in a few weeks, I feel this is WFNX's chance to step up and really take lead on the local rock scene, play a variety of music that is actually alternative, and end copying the practices of WBCN and WBOS. WFNX is locally owned, and Phoenix apparently has no interest in flipping formats, so why not have a radio station that matches the music and lifestyle of the Boston Phoenix? I feel the station should sound more like WEQX in Manchester, VT, which, if you look at the top 50 airplay on All Access, WEQX's top 50 contains 45 actual currents, while WFNX's top 50 contains only about 20 currents, and the rest recurrents. Nearly half of songs played, in my opinion, should be currents, and anything pre-1991 should be played only once per hour. Get rid of the "classic rock" stuff, as you're only confusing your listeners, and leave that to WZLX. While we're at it, let's expand the musical library a bit--example, The Strokes have more songs than "Last Nite." I know that it sounds contradictory to say to expand your musical library, but get rid of some music, but there's so much good new alternative music out there that is not being played that is not being played, unless you know about WERS or do somme of ther research. And no, WFNX shouldn't be playing Seether and Nickelback--leave that to WAAF.

Just my two cents.

Jacko
 
I think FNX ADDED the classic rock into the playlist to bring in listeners from WBCN and WAAF. So there's a good chance they'll keep going to the Classic Rock and Mainstream Rock. FNX used to be more like WEQX, like you said. But when the PPMs started rolling in, FNX started caring more about the playlist to bring more people in. I don't think they'd ever thing of flipping what they have right now, but I think they don't want to scare away the advertisers that they have right now so they're doing the best they can without flipping.
 
radiojomo said:
I think FNX ADDED the classic rock into the playlist to bring in listeners from WBCN and WAAF. So there's a good chance they'll keep going to the Classic Rock and Mainstream Rock. FNX used to be more like WEQX, like you said. But when the PPMs started rolling in, FNX started caring more about the playlist to bring more people in. I don't think they'd ever thing of flipping what they have right now, but I think they don't want to scare away the advertisers that they have right now so they're doing the best they can without flipping.

WZLX has a better signal and format than both WAAF and WFNX combined.
 
Jacko said:
So I commented before in another thread that WFNX has been lackluster the past few months. I feel this way because they are relying way too much on gold and recurrents--even playing 2 or 3 tracks per hour of songs released before 1990. The music, especially the new stuff (which again, they're playing currents only about 2 or 3 times per hour), is very narrow, and they're missing some good breaking music that they should be playing. Over the past year, they've completely ignored new music by My Morning Jacket, Wilco, Jack White's new band The Dead Weather, and Albert Hammond, Jr. of the Strokes. They're piping in Loveline, which kind of fits with the station, but really doesn't. Their audio chain is still way too overcompressed, and the "classic rock" songs they've been playing lately really is not helping the situation either, especially since they never played music from Led Zeppelin, the Rolling Stones, and others in the past.

With WBCN being put to rest in a few weeks, I feel this is WFNX's chance to step up and really take lead on the local rock scene, play a variety of music that is actually alternative, and end copying the practices of WBCN and WBOS. WFNX is locally owned, and Phoenix apparently has no interest in flipping formats, so why not have a radio station that matches the music and lifestyle of the Boston Phoenix? I feel the station should sound more like WEQX in Manchester, VT, which, if you look at the top 50 airplay on All Access, WEQX's top 50 contains 45 actual currents, while WFNX's top 50 contains only about 20 currents, and the rest recurrents. Nearly half of songs played, in my opinion, should be currents, and anything pre-1991 should be played only once per hour. Get rid of the "classic rock" stuff, as you're only confusing your listeners, and leave that to WZLX. While we're at it, let's expand the musical library a bit--example, The Strokes have more songs than "Last Nite." I know that it sounds contradictory to say to expand your musical library, but get rid of some music, but there's so much good new alternative music out there that is not being played that is not being played, unless you know about WERS or do somme of ther research. And no, WFNX shouldn't be playing Seether and Nickelback--leave that to WAAF.

Just my two cents.

Jacko

Your comments are very insightful and accurate. When FNX gained its reputation of being a cutting edge station back in it's hey day it was not by hiding in tried and true hits from 2 decades prior.

Loveline is also a waste. Especially on a Friday night. People are out, they are motivated, they want to hear music. Not the perverted problems of preteens.

For the last 2 years, FNX has disregarded what made them a reputable station in the market, and with no ratings success.
 
Actually, FNX is doing GOOD for their position in the market. They are actually the highest rated Class A FM signal in all of the Boston area. All the other stations on top of them are Class B signals or combinations of Class B with a Class A for backup coverage. WBCN had a 1.9 share with a strong signal throughout the market, compared to FNX with spotty reception that scored a 0.7. If FNX was obviously operating on a stronger signal, it would be the equal to what WBCN got. And if you guys didn't know, FNX has a large online following throughout the entire world. If you go to the FNX yes.com profile during the day, you'll actually see people chatting in it! Amazing, right?
 
radiojomo said:
Actually, FNX is doing GOOD for their position in the market. They are actually the highest rated Class A FM signal in all of the Boston area. All the other stations on top of them are Class B signals or combinations of Class B with a Class A for backup coverage. WBCN had a 1.9 share with a strong signal throughout the market, compared to FNX with spotty reception that scored a 0.7. If FNX was obviously operating on a stronger signal, it would be the equal to what WBCN got. And if you guys didn't know, FNX has a large online following throughout the entire world. If you go to the FNX yes.com profile during the day, you'll actually see people chatting in it! Amazing, right?

You realize your comparing fnx to a dead station. Also i don't think the advertisers in Boston, care that people in Australia are digging they're programming.
 
trock said:
radiojomo said:
Actually, FNX is doing GOOD for their position in the market. They are actually the highest rated Class A FM signal in all of the Boston area. All the other stations on top of them are Class B signals or combinations of Class B with a Class A for backup coverage. WBCN had a 1.9 share with a strong signal throughout the market, compared to FNX with spotty reception that scored a 0.7. If FNX was obviously operating on a stronger signal, it would be the equal to what WBCN got. And if you guys didn't know, FNX has a large online following throughout the entire world. If you go to the FNX yes.com profile during the day, you'll actually see people chatting in it! Amazing, right?

You realize your comparing fnx to a dead station. Also i don't think the advertisers in Boston, care that people in Australia are digging they're programming.

They do have a huge following. I know personally a couple people who go in that chat and they're from all over the country and the world, from California to Germany. FNX knows this and their advertising is different for the online feed.
 
radiojomo said:
Actually, FNX is doing GOOD for their position in the market. They are actually the highest rated Class A FM signal in all of the Boston area.

I've said it before and I'll say it again... Watt for Watt the highest rated station in Boston.

Strong signal, however, does not mean high ratings. There are plenty examples across the country of Stations with great signal and horrible ratings. There are even a few examples of stations with terrible coverage and high ratings (although, many of those are exactly the sort of stations PPM hurts... but that's another story).

WFNX has an advantage many other stations, particularly WBCN, do not: Private ownership. While I'm sure they would love to see more money coming through the doors, at the end of the day as long as they can pay the light bills they're doing all right. Many stations owned by corporations do not have the benefit of such patience. Not only do they need to pay their own light bills, but they need to be able to pay the light bills of many other stations (many of whom may not even be in this market) AND pay the light bills of the investors. Profits are largely due to ratings... and as such a low-rated but privately-owned station like WFNX can stay at the lower end of the ratings and remain viable where a larger station like WBCN must remain in the upper echelon or be replaced by something that can.

I don't think the death of WBCN has much to do with it's signal or its power output being too little (in fact it is probably more that it's great signal and power was probably the cause of its ouster). WBCN died because AC and Sports Talk have more potential to be super-profitable.
 
JoshuaC said:
radiojomo said:
Actually, FNX is doing GOOD for their position in the market. They are actually the highest rated Class A FM signal in all of the Boston area.

I've said it before and I'll say it again... Watt for Watt the highest rated station in Boston.

Strong signal, however, does not mean high ratings. There are plenty examples across the country of Stations with great signal and horrible ratings. There are even a few examples of stations with terrible coverage and high ratings (although, many of those are exactly the sort of stations PPM hurts... but that's another story).

WFNX has an advantage many other stations, particularly WBCN, do not: Private ownership. While I'm sure they would love to see more money coming through the doors, at the end of the day as long as they can pay the light bills they're doing all right. Many stations owned by corporations do not have the benefit of such patience. Not only do they need to pay their own light bills, but they need to be able to pay the light bills of many other stations (many of whom may not even be in this market) AND pay the light bills of the investors. Profits are largely due to ratings... and as such a low-rated but privately-owned station like WFNX can stay at the lower end of the ratings and remain viable where a larger station like WBCN must remain in the upper echelon or be replaced by something that can.

I don't think the death of WBCN has much to do with it's signal or its power output being too little (in fact it is probably more that it's great signal and power was probably the cause of its ouster). WBCN died because AC and Sports Talk have more potential to be super-profitable.


Joshua you hit the nail on the head! I agree completely. I would even add that no matter who owns you it's very tough to go back. In other words success also spoiled BCN. The more successful it became the more that was expected or projected for the next quarters or years till it was very tough to maintain it's growth without appealing to a very broad audience. This is very tough to do today with radios fragmented audience. And when you have to paint yourself that broadly you can't afford to take chances with your format in ways that could loose any audience. You loose the ability to be creative.
 
I've actually been enjoying WFNX as of late. I feel that they are finally building on their heritage by playing the classics with the new.
 
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