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WFNZ-FM/Charlotte Names Terry Foxx as Brand Manager

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/articles/n38944/WFNZ-FM-Charlotte-Names-Terry-Foxx-as-Brand-Manager

Entercom has announced that Terry Foxx will be Brand Manager effective immediately.


Entercom names Terry Foxx as Brand Manager for Sports WFNZ-AM & FM/Charlotte, effective immediately. He joins WFNZ after serving as Brand Manager for WZGC-FM (92.9 The Game)/Atlanta, a station he helped launch after joining in 2012. Prior to his time in Atlanta, Foxx launched sister KDKA-FM (93.7 The Fan)/Pittsburgh's first ever 24/7 sports brand. He also previously served as a Program Director for ESPN Radio in Bristol, CT.

"Terry brings a wealth of experience architecting leading sports radio brands and will help usher in a new era of growth for WFNZ," said Entercom Charlotte Senior VP/Market Manager Matt Hanlon. "The station serves as an extremely important sports and lifestyle brand for the people of Charlotte, who rely on us to be informative, timely, relevant and entertaining. Terry's leadership will be instrumental and we're looking forward to adding him to the team."
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Grumpy old man that I am I think this headline is funny.

To nit pick what you hear is a 200 watt translator 413 feet above ground (1225 feet above sea level) with the call sign W273DA-FM. Technically there is no WFNZ-FM.

This whole Brand Manager thing that's so popular now is getting too far away from the actual product. Back in my day (old guy speak) it was Operations Manager or even better Program Director.

WFNZ has the second best signal in the city with 5kw day and 1kw night the tail shouldn't wag the dog.
 
Mike Sheridan said:
WFNZ has the second best signal in the city with 5kw day and 1kw night the tail shouldn't wag the dog.
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But it is AM... and we are a long way from the Kaplans.
 
Mike Sheridan said:
This whole Brand Manager thing that's so popular now is getting too far away from the actual product. Back in my day (old guy speak) it was Operations Manager or even better Program Director.
Click to expand...

Depends on what "the product" is. The title has come from the reality that programming is content, and there's more content than what's on the air. Content Manager is also being used, but if you're also involved in events that take place outside the station, then you're a brand manager. Nothing wrong in my book with professionalizing a title to better reflect the responsibility. Maybe that way the suits will give it some respect and will be less inclined to delete the position completely.
 
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