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WFRN new sister station: God & Country?

jegrant

jegrant

WFRN has been raising money to start a new additional station for Christian Country Music "God & Country Radio."

http://wfrn.com/fundraiser.php

While I'm not convinced there is really a "hole" for that format, it may do well as a flank to WFRN's existing Christian Soft AC format.

Does anyone know what their plans are for this?
Online Only?
HD-2?
HD-2 > Translators?
Full Power Signals?

Just curious. Because if there are significant opportunities with either HD-2 > TX or Full Power, I'd like to also see other groups besides WFRN pursuing them.

While I realize they do have Pulse FM competing with them, I'd also be curious to know why WFRN wouldn't pursue more of a ministry outreach to younger people by offering a Christian CHR or Rock format. A good example would be KSBJ and NGEN, or Z88.3 and Y-Hot, Y-Rock. To me, the proposed format seems more like a sales/marketing driven choice (because it would be easier to sell & package with existing WFRN business) rather than a true ministry driven choice. I'm also willing to admit that I could be completely wrong, and perhaps there is some compelling research I'm not aware of, that shows there is a pent up demand for a Christian Country format in the WFRN listening area.
 
most likely i would say oneline because not too many cars have HD Radios so that would be pointless. I would also like to see a Air1 Christian Rock format go on in the Ft. Wayne area. Pepole say Why are thier so many Christian stations around playing Just the AC stuff i dont have an answer. But i would like some Rock.

just my 2 cents

Tyler
 
The talk around the coffee pot last week was OTA. Whether they put it on a full signal, or an HD signal, then a translator is all up for debate.

If it's online only, you don't really need to raise money for that. All they would need to do there is put a link on their website and go with it.. well sorta kinda. But you get the idea..
 
The reason there is a lot of AC is because it's an easy sale.. The problem with youth programmed formats is that while ministry is great you got to have money to make it happen and kids and young adults just don't have the $$$$$ to support the formats.. I believe there should be more formats leaning Christian CHR / Rock however takes $$ to make it happen.
 
Thanks for the responses!

I agree that since they are raising money, that strongly indicates some form of OTA, whether it be HD, Translator, Full Power, or any of the above.

I would have to guess that they would start by using a few of the translators that are really duplicative of existing signals. I would guess off hand they have at least 3 - 5 of those. Then, once they evaluate what kind of support the format gets, they can consider flipping other full power / translator signals in areas where they have tough competition for Christian AC (at least, I would logically assume so?). But, maybe they have some brand new signals lined up as well?

It'll be interesting to see what they do.
 
They did indeed put it on the air, at 88.5. Caught it the other day when I was in the South Bend area.
 
Indeed. 88.5 is WGNC, licensed to Constantine, MI with 15kw. The entire 15kw is tossed directly to South Bend-Elkhart with nulls in other directions.

I've wondered if WFRN will use one or two of their many SB-Elkhart translators to simulcast 'God N' Country'. Maybe 101.9 in Elkhart and 96.5 or 101.1 in South Bend?
 
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