kilamanjero said:
It's doesn't change the fact that St. Louis urban radio has been garbage since Majic went from 107.7 to 104.9 and went completely UAC dropping hip-hop from their musical programming. We have Jacor now Clear Channel to thank for all these moves. Radio One knows they don't have try in a market like St. Louis since they by default lead with the only station that airs hip-hop in the market. St. Louis is a more young-oriented urban radio market hence why both the UACs are ranked in the teens (and not the top 5 or top 10) in the overall 12+.
I am somewhat surprised Clear Channel doesn't try to go back in the mainstream Urban format in STL. It should be launched on 93.7, which "The Bull" is on. Instead of trying to compete with WIL, they need to focus on 104.1. Other country outlets over the years that have tried to compete with WIL (including "The Bull") haven't done well. CC just needs to throw in the towel with that format. But at the same time, maybe the audience for Urban in STL is eroding since a lot of residents have left the St. Louis area. I don't know.
In defense of the move of Majic from 107.7 to 104.9. At the time, STL really needed a CHR badly!!!! Emmis-St. Louis was stupid (and probably just lazy) to keep a needed CHR station on the air in this market, which at the time was Q-104. The current GM felt that "there was no market for CHR in St. Louis". The stupidest thing to ever be said by a GM. Smaller markets than STL had a CHR, so why wouldn't it work in STL? My point is, the format had to land somewhere and the original Majic was a casualty. There weren't really any other stations owners (with strong frequencies) that were willing to do CHR.