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WFYL sold

Josh, please, make no mistake, in the Big Boys Club, I'll personally vouch for Sam and his credentials. He has forgotten more about radio and broadcasting than many have yet to learn. That's not a put down, it's a time thing...and Sam's clocked in his hours. You may need to spend a few years at some more stations in different towns with different managers to get a bigger picture of the industry.

Most RADIO Advertisers do NOT prefer evening times (7p-12m) over 6am-7pm. 6-10am is Morning Drive, 3-7pm is Afternoon Drive with jammed highways, millions in their cars with radios on, decompressing to tunes, catching up on News/finances/sports, and traffic reports. 10a-3p is midday and perfect for office listening or political talk shows for those who work 'on the road'. But you're talking about AM, when even during daylight hours reception is now noisy. Nighttime? Forget it. Rates crash after 7pm to a third or less than that of PM drive, even on FM's. It's simple supply and demand.

Those evening hours you say are coveted by radio advertisers belong to TELEVISION...it's their Prime Time lineup. Beginning with Prime access at 7pm (actually with Prime fringe with 6pm News), their rates skyrocket through midnght as viewership increases. Those eyeballs are coming from somewhere...you guessed it...they were glued to the radio earlier in the day.

The last time the evenings were getting the same rates as daytime was when Sam's dad was pulling a +/-70 share at WIBG 99!
 
HI amfmsw,

Good to hear from you. Regarding Sam's comments: . He can certainly write what ever he feels. I'm sure he's a good guy.

Brokered programming can be extremely profitable. As an example I believe WVLT-FM makes most of their money after 5 PM.

Also, my investment partner has fared very well in brokered radio. In fact he has does far better with brokered programming than anyone in South Jersey even WVLT. He does fine with daytime brokering but without the benefits of night-time brokering he decided that we should pass on WFYL-AM When it comes to brokered programming he is the king, in my opinion. He was the top salesman for various station groups before he chose to become an owner. The truth is, he took two stations that were essentially making $ 0 per year and turned them into huge profit makers. Even today with the economy as it is they are going like gangbusters. :)

As I mentioned a large portion of earnings comes from evening and weekends and it's all brokered programming. There are many people that work day jobs for the most part and want to be on radio. They buy time in the evenings or weekend. It may only be one hour per week but there are a large amount of people that do this. They have something to talk about whether it's politics, sports, music, health, community, etc. It gives them an opportunity to reach a large audience at reasonable cost.

Sam is correct in that there are many national groups & churches (pre-recorded) that prefer to buy time during the day. That is when more people are listening no doubt. It is easier for me to sell day spots but this is because all the brokered programs that we air on my stations are pre-recorded whereas my friend runs mostly LIVE on his stations. We had attempted to do some live brokered programming but almost everyone wanted to be on the air after 5 PM and I already invest a ton of hours with our stations so I dissed my own idea.

I would be remiss if I didn't give everyone an opportunity to take advantage of brokered programming. If Sam or anyone else would like an opportunity to have a radio program on terrestrial radio this is a wonderful time to be part of radio. I can help anyone reach their intended audience. For Sam I have a station that reaches Philadelphia that would be a great fit for him. He can bring Hy Lit Radio to terrestrial radio and at very reasonable cost. For anyone else reading this, whether you want the Jersey Shore or Philly, I will help you reach your audience. Just include your e-mail in this reply and I will personally walk you through the process.

It's a great way to get into radio and who knows where the journey will take you. God Bless!
 
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