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WGBT La Preciosa

T

tropicanamedia

Well, after a few weeks under the present format, things are progressing good with La Preciosa en Greensboro. They have hired a good sales manager and also a promotions manager among some other staff. Also they will be having local programming very soon.It is amazing the amount of spots that currently they have on the air. I think they are doing very well. With the incorporation of local programming I think it will get even better. 8)
 
I wouldn't expect much, if any local programming. It looks like this is merely part of a Clear Channel network of La Preciosa stations nationwide. I believe the format is more geared towards 35-54 year olds which doesn't make a lot of sense locally when the Hispanic population is 18-34. But, time will tell.
 
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