Pretty simple, salespeople can sell Rush/Hannity because they sell themselves. A business owner is more likely going to skew conservative, and won't care what their numbers are. CC is smart enough to know investing too much in a full-blown morning news product is simply burning money, they know people in the key demos get their hard news elsewhere in the morning, and clearly they make enough off other dayparts and the FM performs well. Why take the risk and hurt the bottom line? CC has their hub/outsourcing system in place across New England for news, it's cost-effective even if the product isn't all that great, why mess with it if the NH stations are profitable?