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WGLM LAFAYETTE = ACTIVE ROCK

G

GLMInsider

Guest
I heard yesterday from a very reliable source at the station that 106.7 is planning a flip to active rock sometime in February----the 5th being the target date. The musical focus will primarily be music from the ‘90s thru today---targeting 18-34 males---and will be done in-house. No word yet on who will program the station, but they are in talks to tap the syndicated Opie and Anthony Show for mornings and Loveline at night.

There was also talk that the current format is not leaving the market. WGLM is in preliminary talks with another area radio company to LMA their signal and place 106.7’s current hot A/C format there. The station will get a new website and begin online streaming. The rock station will also stream. No word as to which station this is but I hear nothing else about THE MIX will change.
 
I would LOVE to see an active/hard rock station in the Lafayette market. The only other station in town that comes close also plays classic rock, which I guess you can do when you don't really have any competition. But, I would certainly think that a station FOCUSED on playing the harder stuff like active and hard rock (even the hair bands of the 80's once in a while) would command the attention of many listeners if they knew they wouldn't have to sit through classic rock every 5 minutes before they got back to what they really wanted to hear...
 
So GLM can't get a decent selling price (see previous posts), but they do have the money to fund a full-time airstaff and huge sales staff to be out on the street?

Plus the syndication fees for shows like Opie and Anthony and Loveline?

My first question would be...so who owns the station beginning February 5th??

???
 
The An-God-Ti's like to start rumors about buying WGLM.....especially the little one. They have been to the alter before, only to blow it up. I can't see Kelly ever selling to them.
 
I wish this post was legit... but unfortunately this information about 'GLM is completely false :(
 
Lafayette really does need a harder than what it has currently. Lafayette could totally handle a more agressive format without all the classic rock. I guess that leaves the question, if a station DID turn to an agressive/hard rock format, would Lafayette area advertisers go for it? Seems I remember the Wizard having that problem because business owners could't understand that people were actually listening to that music. But, we were...
 
I wasn't in town a great deal back then, but from what I understand from people who used to work at WIIZ, there were two reasons behind The Wizard's demise. First, the sales department sold it as a carbon copy of WXRT in Chicago. The majority of business owners around Lafayette probably didn't know WXRT existed let alone the format they aired. Conservative Lafayette probably thought the station was too "high brow." Secondly, the station started in 1993...right at the beginning of the alternative rock craze. The only people around town that actually understood the format were probably the students at Purdue, and they don't get books (the same reason why supposedly there weren't any CHRs in town for nearly a decade). If The Wizard had a more mainstream presentation and would have come on the air a year or so later, it would have been a hit. Although, I'm not quite sure whether it would have survived as a standalone.

The difference between active and alternative rock can be very grey, but in Lafayette, an active rock with 80% post-Nirvana new rock and 20% 80s/pre-Nirvana hairband/stadium rock would probably be a very welcome format in Lafayette, and I'm sure business owners would buy into it. If KHY has done it with AOR, a dying format that's literally all over the place musically, why not a cleaner, focused format like active rock? KHY would be the perfect candidate for this format since they already have the attitude, however, the status quo seems to be working great for them at the time being. If any company should try the format, it should be AMP.
 
WIIZ did make decent ratings. In fact they still were making good ratings
several months after they went dark.
WIIZ failed because they were too far ahead of their time. They
ran out of gas before success could come their way.
Also, the years they were in business were bad years for radio. Many in
our area went broke.
 
Apollo got it right.

You should have seen the sales packages the "sales people" were handing out. They were one-sheeters from a copy machine in a blank folder from Staples. Very crappy. Very unprofessional.
And the sales folks weren't going out that much anyway. Ultimately, no money coming in from lack of selling the radio station made it so they couldn't pay the rent or the light bill. Not so much to do with the great variety of music they were playing.

Also, I don't remember anything even bordering on decent Arbitron ratings. The WIIZ was years away from catching on to such a narrow demographic and any sort of narrow 21-34 active rock/Triple A situation would have to be promoted to the nth power in this community. Hardly a "far ahead of it's time" scenario, T-Warp.

One benefit to the WIIZ is that it forced WKHY's hand to play more grunge and added to their "real rock" legitimacy. You're hearing alot of "classic rock" from Nirvana, Soundgarden, and Pearl Jam because of the WIIZ, not because of some brilliant insight on the part of WKHY in the 90's. It was mostly counter-programming.

WIIZ was more of a "secret club" radio station that was full of itself (WBAA are you listening?). They forgot that radio is a business that needs to promote itself to the mainstream public BEFORE they go on the air and not piece-meal everything AFTER you sign on. It was a high school radio station mentality without an eye on how to pay people and keep the doors open in a medium market setting.

Finally, I don't know why WKHY doesn't just decide to grow up with it's audience and strip away the music that people turn to WSHP or WASK for. THey would actually generate all kinds of new listeners and tighten up their base if they started their playlist at about 1984. Why keep catering to the tiny upper end of that 25-64 male demo with Hendrix, Doors, Skynryd, Foghat, and the early Zeppelin?
Tighten up and dominate that 18-44 male demo! WKOA and WASK will cover the stragglers.
It's all going into the same wallet at Schurz, right?
???
 
Unplugged is right. It was the sales staff that brought down WIIZ.
I made the mistake of hiring them after WIIZ went down.
Instead of selling ads, they were smoking pot on my buck.
Caught em on 18th street smoking fat ones and gave em the boot.
 
A generation who's had everything handed to them is now in power. They have
very little work ethic. And they have reared another generation with no
work ethic as well.
Goood employees are now very hard to find.
So, how do we measure a radio stations greatness?
Is it the one who rakes in the most cash? Or is it the one that sounded the best?
Dumbing down FM radio for the sake of greed will run off an educated and affluent
group of listeners.
Who will save American radio?
WIIZ is much missed in Lafayette!
 
Timewarp said:
A generation who's had everything handed to them is now in power. They have
very little work ethic. And they have reared another generation with no
work ethic as well.
Goood employees are now very hard to find.
So, how do we measure a radio stations greatness?
Is it the one who rakes in the most cash? Or is it the one that sounded the best?
Dumbing down FM radio for the sake of greed will run off an educated and affluent
group of listeners.
Who will save American radio?
WIIZ is much missed in Lafayette!
Click to expand...

I've tried to straddle the fence on past postings in regard to the "profit versus product" and you will get slagged either eay, T-Warp. Get ready for it.

I'm the first in line to say most radio is awful and promotes button-pushing with manic frequency.
Very little variety and very little entertaining air talent.

But I'm also realistic enough to live in the year 2006/2007 with iPods, podcasting, satellites, online streaming, and the heavy dose of consultants and owners programming the stations and NOT THE PROGRAMMERS. If you don't rake in the money, you can't keep the light on.
And with not much to be gained in the way of salary, more and more of the folks who can earn more at Taco Bell or a factory out of college/Columbia School of Broadcasting aren't clamouring to work in radio.
There's your lack of any new talent or developing of the current talent. There's no profit in building up your air talent when you know they are going to come asking for a raise each year (HOW DARE THEY!!!).

We measure a station's greatness by how well they can maintain a balance of presenting a format that appeals to enough people to make sure nobody who is employed by that station gets shown the door.

FM radio is much-missed period!

I'm not saying anything new or I haven't beaten to death on other posts... :-\
 
Lafayette you have beatin to deaf so many things for no simple reason but it is on occassion entertaining. The thing is that in years past programmers were able to actually program, they recognized talent and they encouraged that talent to produce and grow. Individual presentation was allowed to shine without pulling back the harness. Does that still exists anywhere? There are still some very good air personalities, but it is rare for individual talent to attempt or they are afraid to attempt the feat of being original due to corporate punishment. We were told when we first started "be yourself" you can't anymore, kind of like being a native.
 
Johnny Radio said:
Lafayette you have beatin to deaf so many things for no simple reason but it is on occassion entertaining. The thing is that in years past programmers were able to actually program, they recognized talent and they encouraged that talent to produce and grow. Individual presentation was allowed to shine without pulling back the harness. Does that still exists anywhere? There are still some very good air personalities, but it is rare for individual talent to attempt or they are afraid to attempt the feat of being original due to corporate punishment. We were told when we first started "be yourself" you can't anymore, kind of like being a native.
Click to expand...

Wow! Slap my face and then kiss it all in one sentence. Good one. ??? ::)
Incidentally,[EDIT].

I'd have to see your quick list of "very good air personalities" and the criteria, by the way.
You mean good index card readers who can choose the right song the automation has provided them?

That's always been a favorite line:
"Just be yourself on the air. And let me and my consultant show you HOW to be yourself!"
G'HUH????


[EDIT-offensive content]
 
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