WETA views in the format change
From the WETA web site
Calls and emails are pouring into the station, and this blog has seen a huge amount of activity. Many people are pleased with the change in format, some are disappointed, some have mixed feelings.
As we review the comments (yes, we’re reading them!), a few major themes keep coming up. I’d like to respond to them below.
“Why not a nice mixture of music and the news/talk/entertainment programs?” (Robin, Jan. 25, 4:42 pm)
Many people have asked why we don’t keep a few shows in the lineup outside of classical music. The suggestions for “classical + my favorite other show” are many and varied. We considered several permutations of classical music and other programs, but ultimately concluded – based on past experience, other stations’ experiences, and the changing media landscape – that most listeners and members support a single and consistent format. If classical music is what you love, you’ll find it on Classical WETA 90.9 FM.
“Where will I go for the Writer’s Almanac? Prairie Home Companion? Car Talk?…” (Suzanne, Jan. 22, 8:58 pm)
To help you find the BBC, NPR, and PRI programs that used to be on our radio schedule, go to this page for links and information on how to continue to hear your favorites. Many of the programs – including Morning Edition, All Things Considered, Car Talk, Fresh Air with Terry Gross, and Prairie Home Companion — are carried by WAMU 88.5.
WAMU is adjusting its radio schedule and has confirmed in the press that they are considering adding the folk music show Traditions with Mary Cliff.
“Giving no notice of the change in format was a huge mistake.” (Jamal, Jan. 25, 12:06 am)
Some people have asked why we didn’t tell listeners the change was coming. The short answer is that we didn’t know. The decision to switch formats was made in response to developments in the Washington radio marketplace over the past month that only got settled this week. We began playing close attention in order to make sure that classical music remained a part of the Washington area’s life
A little over a month ago we had absolutely no intention of changing formats. We, like you, first read that WGMS’s format might change in the newspapers in mid-December. At that point, we consulted our board about the possible shift in the radio marketplace, and they gave management the authority, but not the obligation, to change formats if WGMS discontinued classical music (see the Washington Post, December 16).
We also realized that such a change might not happen, and indeed going into January it looked as though the expected sale of WGMS was off. At that point, we thought the issue was closed.
In mid-January, Bonneville International Corp., the owners of WGMS, expressed interest in changing formats but wanted to ensure that there’d be a home for classical music in this city. We started discussing a transition of the classical format that resulted in our mutual change on January 22, 2007. Was it a fast process? Yes.
“I would like a refund of my membership donation. This is not the station I subscribed to.” (Carter, Jan. 23, 8:52 am)
We can certainly refund your membership – that has always been our policy. Call our audience services line at 703-998-2724, and they’ll take care of your request. If you recently made a philanthropic contribution linked to radio and wish your donation returned, you can call the Leadership Circle at 703-998-2691.
“It is not possible to convey how thrilled we are about the new classical programming. THANK YOU!” (Nancy, Jan. 22, 9:30 pm)
We share your excitement that classical music will have a permanent home on Washington’s airwaves! WETA strives to serve our community and we’re proud that we can fill this need.
We’ve received so many positive comments over the phone, on this blog, and from those who’ve pledged their support. The messages have been strong, numerous, and heartfelt.
As we move forward, we’ll put our full efforts into making Classical WETA 90.9 FM a vibrant community resource dedicated to sharing and celebrating classical music and the arts.
Joe Bruns
Chief Operating Officer
WETA