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WGN repositions itself

J

jusbcuz

Guest
Len Weiner has made his first changes at WGN. The station is no longer "Chicago's News and Talk." Taking a page from Tom Langmyer's KMOX ("The Voice of St. Louis" for at least 40 years), WGN now positions itself as "The Voice of Chicago."

Pompous? Presumptuous? Or appropriate?
 
>
> Pompous? Presumptuous? Or appropriate?
>

I'd say appropriate considering it is WGN after all. I've always wondered why they called it News/Talk? The hardest issue they tackle is where the best spots to go blueberry picking in Wisconsin are.
 
> Len Weiner has made his first changes at WGN. The station is
> no longer "Chicago's News and Talk." Taking a page from Tom
> Langmyer's KMOX ("The Voice of St. Louis" for at least 40
> years), WGN now positions itself as "The Voice of Chicago."
>
>
> Pompous? Presumptuous? Or appropriate?
>

Very appropriate. Many people automatically turn to WGN (ok and WBBM) when there's stuff happening. Actually, isn't this going back to an old positioner?

-A<P ID="signature">______________

</P>
 
When did this happen.....they were still Chicago's News and Talk during the Pat and Ron show last night!

Although, I do like the "Voice Of Chicago" line...that sounds nice!

BUT....why would ANYONE change ANYTHING on the #1 station in Chicago?

"If it ain't broke...."
 
> When did this happen.....they were still Chicago's News and
> Talk during the Pat and Ron show last night!

I heard Nick do it at 2am before Steve & Johnnie come on. I'm so used to "Radio 720...WGN Chicago", the new positioner sounded awkward.

I dunno...Don't really see a point. They're #1 with no sign of stopping.
 
> > Len Weiner has made his first changes at WGN. The station
> is
> > no longer "Chicago's News and Talk." Taking a page from
> Tom
> > Langmyer's KMOX ("The Voice of St. Louis" for at least 40
> > years), WGN now positions itself as "The Voice of
> Chicago."
> >
> >
> > Pompous? Presumptuous? Or appropriate?
> >
>
> Very appropriate. Many people automatically turn to WGN (ok
> and WBBM) when there's stuff happening. Actually, isn't
> this going back to an old positioner?

It seems to me that they really didn't use positioners before "Chicago's News and Talk," at least in the contemporary sense. (They hadn't used image voices or any of that stuff before then, either--and I almost think that Todd Manley is their first imaging director ever.) Into the 80s, the booth announcers between programs did say on the legal "...Radio Home of Millions Throughout (or as Col. McCormick's people wrote it, "Thruout") Mid-America." That positioner had probably been around since the days when Col. McCormick owned the Trib.
 
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