I've been watching this fiasco unfold as a radio guy, not so disinterested fan and listener. I think this labor dispute is different than the last brawl between NHL owners and players. Without getting into the deep grass, the NHL had a collective bargaining agreement (CBA) in place that addressed revenue issues for owners and salaries for players. As a result of this impasse, the fans are genuinely PO'd at the players as much, if not more than the owners.
When hockey fanatics like my brothers say they're disgusted, I know there's a problem. When seasson ticket holders are calling talk shows and telling the hosts that "they're done," you know there's a real problem. OK, fans have short memories. Agrred. Especially if their team goes on a winning streak. I'm a P2 fan. I like the game and appreciate what it takes to play it at the NHL level. But until Bills/football season is over or something spectacular happens, my attention is placed on football.
The NHL season is too long. The game has been watered down. TV ratings outside hockey hotbeds like Buffalo, Boston and Detroit are abysmal; ratings for the NHL Championship series last year, which involved teams from the two largest media markets in America, were less than spectacular. America has NASCAR. The NBA has a strong "TV game." Hockey is spectacular. Fans love it. But sorry, it isn't a broad-based TV game. And it's gate driven.
But this is a Buffalo radio board, so as it applies to WGR and radio, a season of Sabres games and Bills games would have delivered a one-two punch leading to massive ratings in the all important Fall book. The Bills alone will boost WGR's 25-54 Men to #1, the Sabres would have increased those ratings in every daypart, Monday through Sunday. Huge cume. Immense TSL. Consistency. Ad revenue. Cha-ching.
Leading into the Winter book, for at least two to four weeks, the feckless Bills would have provided a listening ratings bump. This is normally the case after a (another) lousy season (this being the 13th) and the post mortem is conducted. The Sabres, as is normally the case, would have provided a consistent ratings uptick through the Winter book, and given a playoff appearance, deep into the Spring book.
Arguably, the NHL lockout might spur "bitchin' listenin'" and participation in talk shows, resulting in improved ratings. But this type of listening becomes tiresome, is usually attributed to hard core P1s and doesn't bring in the fans who want to participate in the positive buzz that comes when the games are being played, and a team is winning. Will the fans come back? Probably. But not as fervently and quickly as they did after the last walkout. The players and owners will come to understand that old axiom, "You can't piss in the punchbowl and expect the dinner guests to drink the punch."