Wow. I heard them promoting it and didn't give it much thought initially. Afterall, it's just sportstalk, right?
Well, listening to the station late at night---and actually hearing a live person talk on-air to live local callers about---even sports--was cooler than I thought it would be.
It really struck me how alive the station sounded when there are people on locally around the clock. It's not just the local sports references, but all of the other chatter (that locals can relate to) sprinkled in all over the place.
I know, I know, late night radio doesn't make money, etc. etc. Maybe the image of constant relatability is more important than a guaranteed profit in every daypart. Wouldn't that help the overall value of the station in the minds of an audience? Perhaps a valuable loss-leader in the big picture? If people all knew that whenever they tuned in, the station was talking to them, about their local situation, wouldn't that make the station resonate more than one that sounds like an empty warehouse?
I'm not a big sportstalk nut and I don't normally scream and carry on about the need for more live and local, but this was a pleasure to hear. Surprisingly so. This full-service type thing has gradually eroded so much, that I didn't even realize what I was missing. I just know that radio stations these days sound like nobody's home most of the time, so why should anyone have any affinity for them? Why would anyone. They're bland and often uninspired.
Still, how sad that having a live & local staff around the clock is so incredibly rare now, that doing it is considered a publicity stunt.
Well, listening to the station late at night---and actually hearing a live person talk on-air to live local callers about---even sports--was cooler than I thought it would be.
It really struck me how alive the station sounded when there are people on locally around the clock. It's not just the local sports references, but all of the other chatter (that locals can relate to) sprinkled in all over the place.
I know, I know, late night radio doesn't make money, etc. etc. Maybe the image of constant relatability is more important than a guaranteed profit in every daypart. Wouldn't that help the overall value of the station in the minds of an audience? Perhaps a valuable loss-leader in the big picture? If people all knew that whenever they tuned in, the station was talking to them, about their local situation, wouldn't that make the station resonate more than one that sounds like an empty warehouse?
I'm not a big sportstalk nut and I don't normally scream and carry on about the need for more live and local, but this was a pleasure to hear. Surprisingly so. This full-service type thing has gradually eroded so much, that I didn't even realize what I was missing. I just know that radio stations these days sound like nobody's home most of the time, so why should anyone have any affinity for them? Why would anyone. They're bland and often uninspired.
Still, how sad that having a live & local staff around the clock is so incredibly rare now, that doing it is considered a publicity stunt.
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