WGR will be fine. They are a sports talk station that happened to carry play-by-play. They will still be a great sports talk station, but this time, they will have a little more freedom in what they are able to say
I sold WGR for over 20 years. Very few advertisers wanted or could afford to be “In Game”. They wanted to be involved in the pre and post talk, which will still happen on WGR.
They are the well branded sports talk station, with live, local hosts. The Bills cost them a ton of money, and revenue from that expenditure was not producing ROI. WGR made some money with playoff games, enough to probably bring them to even.
Same with Sabres. Not a big deal
As long as WGR sticks to sports talk, they will be fine. Plus the simulcast on 1077 won’t hurt.
I sold WGR for over 20 years. Very few advertisers wanted or could afford to be “In Game”. They wanted to be involved in the pre and post talk, which will still happen on WGR.
They are the well branded sports talk station, with live, local hosts. The Bills cost them a ton of money, and revenue from that expenditure was not producing ROI. WGR made some money with playoff games, enough to probably bring them to even.
Same with Sabres. Not a big deal
As long as WGR sticks to sports talk, they will be fine. Plus the simulcast on 1077 won’t hurt.