Never thought WGRR would play Bryan Adams.
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WGRR Playing Bryan Adams
- Thread starter robmadden1
- Start date
robmadden1 said:
Great songwriter, awful singer. Not a surprise, everyone uses the same reasearch to reach the same audience which is why there is more of the same on the radio.
Think about it, there is so much more music out there than what you hear on the radio. It's really sad.
It's sad that the "traditional" oldies stations are going away.
But, folks...how do I say this gently? It's "market forces" that are causing this. It's not young "programmers". It's not people who "have it in" for old music. It's diminishing advertiser support that is causing this. And, sad to say, the radio industry will not "take on" the advertising community as a whole to educate them on how and why they should be putting ad dollars to the 55 plus demographic. But that's the way it is.
Traditional oldies has had a 30 plus year run. That's a great run for a format which (unfortunately) can't change with the times. The current "Classic Top 40" stations are an attempt to keep the Top 40 sound while appealing (musically) to the 35-54 demo...which was the "mainstream" demo for oldies stations at the height of their success.
Fortunately, for you...there's still AM 1160, WDJO. They're (overall) a great sounding station. Hopefully, they will continue to get the local direct advertiser support to allow them to stay on the air. Cincinnati - you're lucky. Most markets don't have a WDJO. Count your blessings.
This petty argument on the boards is getting old. And radio pros (and even advertising pros) have explained this over and over again.
In the words of the Beatles, "Let It Be".
Sincerely,
A 35 plus year radio vet who's worked for a whole bunch of oldies stations.
But, folks...how do I say this gently? It's "market forces" that are causing this. It's not young "programmers". It's not people who "have it in" for old music. It's diminishing advertiser support that is causing this. And, sad to say, the radio industry will not "take on" the advertising community as a whole to educate them on how and why they should be putting ad dollars to the 55 plus demographic. But that's the way it is.
Traditional oldies has had a 30 plus year run. That's a great run for a format which (unfortunately) can't change with the times. The current "Classic Top 40" stations are an attempt to keep the Top 40 sound while appealing (musically) to the 35-54 demo...which was the "mainstream" demo for oldies stations at the height of their success.
Fortunately, for you...there's still AM 1160, WDJO. They're (overall) a great sounding station. Hopefully, they will continue to get the local direct advertiser support to allow them to stay on the air. Cincinnati - you're lucky. Most markets don't have a WDJO. Count your blessings.
This petty argument on the boards is getting old. And radio pros (and even advertising pros) have explained this over and over again.
In the words of the Beatles, "Let It Be".
Sincerely,
A 35 plus year radio vet who's worked for a whole bunch of oldies stations.
KevinFodor said:
And you know WHY most markets don't have a WDJO?? The calls are already taken! Sorry Kev, had to say it.
No problem...my shoulders are broad!
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