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WGST had the best intentions

Just like 'Planet Radio', GST had a plan of grabbing headlines and generating public interest in its search for the next new midday star. Instead, you had stuffed ballot boxes on their website, boring hosts, and David Paul's walkout, giving fodder to the regular guys and Kim Peterson. The whole process crumbled right in front of their eyes. Now, they are just trying to save face, and hopefully, people will forget the whole process and move on. This publicity generating plan will go down as just another 'Planet Radio' screwup.
 
> Just like 'Planet Radio', GST had a plan of grabbing
> headlines and generating public interest in its search for
> the next new midday star. Instead, you had stuffed ballot
> boxes on their website, boring hosts, and David Paul's
> walkout, giving fodder to the regular guys and Kim Peterson.
> The whole process crumbled right in front of their eyes.
> Now, they are just trying to save face, and hopefully,
> people will forget the whole process and move on. This
> publicity generating plan will go down as just another
> 'Planet Radio' screwup.
>

Or perhaps, it generated a little buzz...getting folks like you and me to talk about it...

MC
 
>
> >
>
> Or perhaps, it generated a little buzz...getting folks like
> you and me to talk about it...
>
> MC
>
On a message board? Funny.

Problem: too many managers, no talk radio expertise.
 
> Or perhaps, it generated a little buzz...getting folks like
> you and me to talk about it...

The thing is, folks like us talking about it on a mostly radio-insider message board doesn't mean squat. It will not generate numbers, which in turn generates revenue, which in turn makes WGST, once again, look (and sound) very foolish.
 
> > Or perhaps, it generated a little buzz...getting folks
> like
> > you and me to talk about it...
>
> The thing is, folks like us talking about it on a mostly
> radio-insider message board doesn't mean squat. It will not
> generate numbers, which in turn generates revenue, which in
> turn makes WGST, once again, look (and sound) very foolish.
>

I agree, but something like David Paul walking out (granted, I have not heard the audio of this) would be something that creates some buzz, in my opinion. Nah, us talking about it here does nothing. And believe me, I'm not taking GST's side in this either. I think they do a decent job, but I've been a WSB listener since I was a kid. The great thing about that is that I can listen to them at night here in Mississippi with no problem.

MC
 
This quote says it all

Lowry Mays, the founder of Clear Channel: "If anyone said we were in the radio business, it wouldn't be someone from our company. We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers products."
 
Re: This quote says it all

> Lowry Mays, the founder of Clear Channel: "If anyone said we
> were in the radio business, it wouldn't be someone from our
> company. We're not in the business of providing news and
> information. We're not in the business of providing
> well-researched music. We're simply in the business of
> selling our customers products."
>

Well put. It's no wonder why radio is in such bad shape these days. And why WGST has had such a hard time keeping pace with WSB.
 
Re: This quote says it all

> Lowry Mays, the founder of Clear Channel: "If anyone said we
> were in the radio business, it wouldn't be someone from our
> company. We're not in the business of providing news and
> information. We're not in the business of providing
> well-researched music. We're simply in the business of
> selling our customers products."
> Good lord, What a Moron... Radio is not just for selling products... Geez, Someone hand me something, This guy needs to be punched. Please wake up, Radio is for information, and entertainment, and commercials, mainly folks listen for information, Moron Moron Moron.
 
Re: This quote says it all

I know you're not going to want to hear this but that is exactly what radio is..a business designed to reach consumers with an advertising message while at the same time serving the public interest, neccesity and convenience of the community of license. If it was about the programming and music the FCC would certainly take a lead in that. Naturally good programming is going to reach more listeners but the purpose of a radio company is not to be great programmers but to reach listeners or at least convince ad buyers they reach listeners. Mr. Mays' quote is very similar to one credited to McDonald's founder Ray Kroc. He asked a bunch of MBA students one time what business was he in. The all chimed in the hamburger business. He said no, it's the real estate business. Managing all that property of all those burger stands that they leased back to many of the frachisees made them more money than hamburgers ever would. Programming probably never has nor never will be the most important part of a station. As a legendary general manager of mine told me one time if it was up to him we would program Frank Sinatra but he could not get top dollar for the ads with Frank Sinatra that he could with Top 40 and as long as the PD was able to keep complaints down he did not really care what was going on programming wise.
BTW, I do not now nor have I ever worked for Clear Channel in 30 years in the business (and probably never will). This is not imply that I agree with everything CC has done. But the problem with radio now is a direct result of the Communications Act and the death of core busienss districts in small and medium size communities nationwide. The communications act can be ammended but it will be virtually impossible to bring back to life once viable communities that have become suburbs and bedroom communities with no real retail business left but the fast food joints on the main road through town.
 
Re: This quote says it all

> I know you're not going to want to hear this but that is
> exactly what radio is..a business designed to reach
> consumers with an advertising message while at the same time
> serving the public interest, neccesity and convenience of
> the community of license. If it was about the programming
> and music the FCC would certainly take a lead in that.
> Naturally good programming is going to reach more listeners
> but the purpose of a radio company is not to be great
> programmers but to reach listeners or at least convince ad
> buyers they reach listeners. Mr. Mays' quote is very similar
> to one credited to McDonald's founder Ray Kroc. He asked a
> bunch of MBA students one time what business was he in. The
> all chimed in the hamburger business. He said no, it's the
> real estate business. Managing all that property of all
> those burger stands that they leased back to many of the
> frachisees made them more money than hamburgers ever would.
> Programming probably never has nor never will be the most
> important part of a station. As a legendary general manager
> of mine told me one time if it was up to him we would
> program Frank Sinatra but he could not get top dollar for
> the ads with Frank Sinatra that he could with Top 40 and as
> long as the PD was able to keep complaints down he did not
> really care what was going on programming wise.
> BTW, I do not now nor have I ever worked for Clear Channel
> in 30 years in the business (and probably never will). This
> is not imply that I agree with everything CC has done. But
> the problem with radio now is a direct result of the
> Communications Act and the death of core busienss districts
> in small and medium size communities nationwide. The
> communications act can be ammended but it will be virtually
> impossible to bring back to life once viable communities
> that have become suburbs and bedroom communities with no
> real retail business left but the fast food joints on the
> main road through town.
>

Thanks, Rick. You've posted what I was thinking. In a nutshell, it is what it is, and it is a business. Do I love it like I used to? No. But, I still like it a lot.
 
Re: This quote says it all

> > Good lord, What a Moron... Radio is not just for selling
> products... Geez, Someone hand me something, This guy needs
> to be punched. Please wake up, Radio is for information, and
> entertainment, and commercials, mainly folks listen for
> information, Moron Moron Moron.
>

You're just another, on an ever growing list of many, who just don't get it. Just like McDonalds, Verizon, or Bank of America even (who, by the way, is laying off THOUSANDS), the radio business is just that... a business. I tell people interested in getting into this 'business' the bottom line: we are NOT here to make people, on the off chance they turn on the station, squeal with glee with what we think is our witty banter, or play music... we are here to run spots. Lots of them, and god help you if you miss any. Either adapt, or get outta the way and find something else to do for a living. After nearly 27 years, I adapted (yeah, kicking & screaming), and have grown weary of listening to the constant whining and complaining of people who turn out to be marginally talented, at best, and 'in radio'. (A little help here. What was that quote? 'There are two kinds of people in radio; people who happen to work at a radio station, and radio people.') Your comment makes me think you may happen to work at a radio station.
 
Re: This quote says it all

As many good points as you make here....this still doesn't explain why other CC news/talk stations around the country are #1 with consistently good ratings and revenue, while WGST is ranked near the absolute bottom of the CC chain in both ratings and revenue.

Is radio just a "business" that serves not an audience, but a group of stockholders? Even the most naive among us would have to admit "yes".

But, that having been said, nobody has yet to explain why WGST has done such a poor job of serving even THAT mission statement.




> I know you're not going to want to hear this but that is
> exactly what radio is..a business designed to reach
> consumers with an advertising message while at the same time
> serving the public interest, neccesity and convenience of
> the community of license. If it was about the programming
> and music the FCC would certainly take a lead in that.
> Naturally good programming is going to reach more listeners
> but the purpose of a radio company is not to be great
> programmers but to reach listeners or at least convince ad
> buyers they reach listeners. Mr. Mays' quote is very similar
> to one credited to McDonald's founder Ray Kroc. He asked a
> bunch of MBA students one time what business was he in. The
> all chimed in the hamburger business. He said no, it's the
> real estate business. Managing all that property of all
> those burger stands that they leased back to many of the
> frachisees made them more money than hamburgers ever would.
> Programming probably never has nor never will be the most
> important part of a station. As a legendary general manager
> of mine told me one time if it was up to him we would
> program Frank Sinatra but he could not get top dollar for
> the ads with Frank Sinatra that he could with Top 40 and as
> long as the PD was able to keep complaints down he did not
> really care what was going on programming wise.
> BTW, I do not now nor have I ever worked for Clear Channel
> in 30 years in the business (and probably never will). This
> is not imply that I agree with everything CC has done. But
> the problem with radio now is a direct result of the
> Communications Act and the death of core busienss districts
> in small and medium size communities nationwide. The
> communications act can be ammended but it will be virtually
> impossible to bring back to life once viable communities
> that have become suburbs and bedroom communities with no
> real retail business left but the fast food joints on the
> main road through town.
>
 
Re: This quote says it all

> I know you're not going to want to hear this but that is
> exactly what radio is..

Bravo, bravo, bravo.
Excellent post, maybe one of the best I've ever seen on this forum.
 
Re: This quote says it all

> I know you're not going to want to hear this but that is
> exactly what radio is..a business designed to reach
> consumers with an advertising message while at the same time
> serving the public interest, neccesity and convenience of
> the community of license. If it was about the programming
> and music the FCC would certainly take a lead in that.
> Naturally good programming is going to reach more listeners
> but the purpose of a radio company is not to be great
> programmers but to reach listeners or at least convince ad
> buyers they reach listeners. Mr. Mays' quote is very similar
> to one credited to McDonald's founder Ray Kroc. He asked a
> bunch of MBA students one time what business was he in. The
> all chimed in the hamburger business. He said no, it's the
> real estate business. Managing all that property of all
> those burger stands that they leased back to many of the
> frachisees made them more money than hamburgers ever would.
> Programming probably never has nor never will be the most
> important part of a station. As a legendary general manager
> of mine told me one time if it was up to him we would
> program Frank Sinatra but he could not get top dollar for
> the ads with Frank Sinatra that he could with Top 40 and as
> long as the PD was able to keep complaints down he did not
> really care what was going on programming wise.
> BTW, I do not now nor have I ever worked for Clear Channel
> in 30 years in the business (and probably never will). This
> is not imply that I agree with everything CC has done. But
> the problem with radio now is a direct result of the
> Communications Act and the death of core busienss districts
> in small and medium size communities nationwide. The
> communications act can be ammended but it will be virtually
> impossible to bring back to life once viable communities
> that have become suburbs and bedroom communities with no
> real retail business left but the fast food joints on the
> main road through town.

Agreed. Radio these days is basically no more than "electronic real estate". I also agree that it will take years, if ever, to repair the damage the Telecommunications Act of 1996 has created in regards to radio. <P ID="edit"><FONT class="small">Edited by radionut987 on 07/06/05 02:07 AM.</FONT></P>
 
Re: This quote says it all

> > > Good lord, What a Moron... Radio is not just for selling
>
> > products... Geez, Someone hand me something, This guy
> needs
> > to be punched. Please wake up, Radio is for information,
> and
> > entertainment, and commercials, mainly folks listen for
> > information, Moron Moron Moron.
> >
>
> You're just another, on an ever growing list of many, who
> just don't get it. Just like McDonalds, Verizon, or Bank of
> America even (who, by the way, is laying off THOUSANDS), the
> radio business is just that... a business. I tell people
> interested in getting into this 'business' the bottom line:
> we are NOT here to make people, on the off chance they turn
> on the station, squeal with glee with what we think is our
> witty banter, or play music... we are here to run spots.
> Lots of them, and god help you if you miss any. Either
> adapt, or get outta the way and find something else to do
> for a living. After nearly 27 years, I adapted (yeah,
> kicking & screaming), and have grown weary of listening to
> the constant whining and complaining of people who turn out
> to be marginally talented, at best, and 'in radio'. (A
> little help here. What was that quote? 'There are two
> kinds of people in radio; people who happen to work at a
> radio station, and radio people.') Your comment makes me
> think you may happen to work at a radio station.
> Not only do I get it, and your right, I work at a major atl radio station. except Ive been it for a long long long time, I know that commercials are important, and yes they pay the bills, but SORRY PROGRAMMING PAYS A GREAT PART in that. After all, why would you listen in the first place? to hear another great commercial, naaaa, sorry, so since your so flaming mad, thats the truth, so lets not be so petty, just the facts...
 
Re: This quote says it all

> > Lowry Mays, the founder of Clear Channel: "If anyone said
> we
> > were in the radio business, it wouldn't be someone from
> our
> > company. We're not in the business of providing news and
> > information. We're not in the business of providing
> > well-researched music. We're simply in the business of
> > selling our customers products."
> >
>
> Well put. It's no wonder why radio is in such bad shape
> these days. And why WGST has had such a hard time keeping
> pace with WSB.
> AMEN TO THAT!!!!!!!,
 
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