• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WGTY

GTY is run differently than your corporate stations... take it for what it's worth.
 
WGTY is one of the last stations run by someone who is actually local : The Time & News Publishing Company. This gig is a prime gig...a number one station in the market, perfect format for the area they serve....now that they have been doing the same thing for over 20 years, you could now call them a "heritage" Country station in the market....Dave Cannon has been there since WGTY's inception in November of 1984, Paesan Pelligrini has logged a lot of time there as well, so you have some veteran personalities....

Its going to take a PD with the right mind-set to take over & continue the dominance they have had in the market....

and yes, I would be available...for the right price :)
 
karlyle said:
WGTY is one of the last stations run by someone who is actually local : The Time & News Publishing Company. This gig is a prime gig...a number one station in the market, perfect format for the area they serve....now that they have been doing the same thing for over 20 years, you could now call them a "heritage" Country station in the market....

It's bizarre how traditional they run WGTY and WGET. It's damn-near refreshing.


Its going to take a PD with the right mind-set to take over & continue the dominance they have had in the market....

and yes, I would be available...for the right price :)

WELL, Scott Donato was recently the interim PD. By now, he may be the official PD.
 
Little problem with the consultant and the music adds! - No seperation of church and state, heard that's what got Coyote. This station litterally plays everything.
 
The fact is this has got to be one of the worse sounding country stations in America. Yet, they are #1 in a country market because they have no in-market competition. Rim shots from the north and east don't count.
Refreshing? No..just damn lucky because of the market situation.
 
Yocco -- Really?

Yocco: It's funny to me to ready your dig on WGTY. Because you're wrong with both of your points.

WGTY in fact HAS had direct competition. Recently - as well as earlier in their 26 year history as a country station. They have also fended off a huge commuter trend in the market. Those 'rimshots' you refer to are anything but! WIOV, WRBT, WFRE and WAYZ are all audible in 90% of the York DMA. WPOC and WCAT are the rimshots in that metro (both only audible on the southern and northern fringes, respectively.) The last to take a shot at them was WRKZ (later WCAT) when it was still on 106.7 When Cat Country was getting beat in Harrisburg by WRBT they moved south and did almost as many events in York County as they did in Harrisburg. Again - a very strong signal. Better than WGTY's in the southern edges of York County as a matter of fact.

As for your bigger point (that they sound horrible) I would laugh at that knowing that's exactly what everyone else who's had to challenge them says. Whenever you have extrememly LOCAL stations hitting home runs with their P1's... it will often sound unpolished and hokey to outsiders. Truth be told they have beaten a lot of comers. Including the company that had it's headquarters in York (Susquehanna). For a station everyone in that region considers a little peanut whistle off in the fields of Gettysburg... they're cleaning up hand over fist.

The station has some issues... but you haven't touched on them, yet.
 
I can't account for your tastes, Doc. The numbers seem to be speaking for themselves. If suck = double digit shares then I want my station here to suck that bad.
 
Re: Yocco -- Really?

RadioPD101 said:
Yocco: It's funny to me to ready your dig on WGTY. Because you're wrong with both of your points.

WGTY in fact HAS had direct competition. Recently - as well as earlier in their 26 year history as a country station. They have also fended off a huge commuter trend in the market. Those 'rimshots' you refer to are anything but! WIOV, WRBT, WFRE and WAYZ are all audible in 90% of the York DMA. WPOC and WCAT are the rimshots in that metro (both only audible on the southern and northern fringes, respectively.) The last to take a shot at them was WRKZ (later WCAT) when it was still on 106.7 When Cat Country was getting beat in Harrisburg by WRBT they moved south and did almost as many events in York County as they did in Harrisburg. Again - a very strong signal. Better than WGTY's in the southern edges of York County as a matter of fact.

Time to go back to that Radio 101 class and learn some basics. No, GTY has never had a Country competitor with a signal fully competitive--or even close--in the York radio market, made up of York & Adams counties. WAYZ covers most of Adams--by far the smaller of the two "metro" counties--but misses most of York. WRKZ/CAT/Mix (106.7) covers northeastern York County but misses most of the humans in the metro. Here's a good place to start: radio-locator.com. Think of the area within the red (r-e-d) signal area as competitive for car reception, then trim that area by about half to estimate the area for a competitive signal inside buildings--you know, like homes & offices, where most listening takes place.

WGTY is damn lucky that Susquehanna never decided to flip 103 to Country and just blow GTY out of the format, considering that Susquehanna knew a little about running great Country radio stations. Dallas-Fort Worth's KPLX & Indy's WFMS come to mind...
 
AMFMXM Reply

You're wrong. If you've visited the market and/or lived in the market then you would know how wrong you are.

The old WRKZ (now WMHX) was NOT isolated to northeastern York County as you eluded to. Hardly! That stick pushes a perfectly good signal in both York and Adams counties. ESPECIALLY YORK. WGTY was beat often in eastern and southern York county by WRKZ (like 3 out of 4 books a year). WGTY is weak in those two areas. Remember the population balance... 73% of the York 'metro' population lives in York County. Only 27 percent lives in Adams. WRKZ's signal was perfect corner to corner in York County and strong enough to penetrate into homes and offices as far west as Gettysburg. Car listening was as clear as possible county wide.

They aggressively went after GTY for several years and could never beat them. Even after they sort of gave up on Harrisburg and moved south more often. They came within a few points... but could never quite do it.

The arguement pointing out that they haven't had a direct "in-market" competitor isn't really valid as all the signals overlap for the most part. The X in Harrisburg places #1 with men in York, etc. This market is 28 miles from Harrisburg, 20 miles from Lancaster and 50 miles north of Baltimore. If your description of "in-market" is that one has to have it's tower and office sitting in York then the list is tiny. 3FM's to be exact (WARM, WSOX, WYCR). WGTY sits in Gettysburg and their tower is in Hanover somewhere. All of their competition will have to come from powerful sticks sitting across a county line (WHMX is surely one of those signals). 1057 The X is another Harrisburg station with a York stick.

I totally agree that Susquehanna SHOULD have flipped country with either 96 or 103. Both were weakly performing stations with good signals. Managment over there was in shambles... Kelly ditched Rick and sued the company, etc. Instead of rebuilding Warm (which so far hasn't really worked) they might have blown it up and gone country. Don't you think Susquehanna considered it, though? If they're as brilliant as we agreed they are in the country game... surely the discussion was had. For whatever reason (financial, strategic, etc.) they didn't see that as a real option. THAT is where the real strength of a station lies. It's defense against attack.
 
jimmythebassett said:
Little problem with the consultant and the music adds! - No seperation of church and state,

Having sampled the station for several weeks (after ignoring Country for years), I HAVE heard various songs with religious mentions. Aside from all of that, I dig these current singles...

* Jason Michael Carroll - "Livin' Our Love Song"
* LeAnn Rimes - "Nothin' Better to Do"
* Clay Walker - "Fall"
* Whiskey Falls - "Last Train Running"
* Dierks Bentley - "Free and Easy (Down the Road I Go)"
* Pat Green - "Way Back Texas"
* Mark Chesnutt - "Rollin' with the Flow"
* Carrie Underwood - "So Small"
* Billy Currington - "Tangled Up"
 
Alan Roberts said:
jimmythebassett said:
Little problem with the consultant and the music adds! - No seperation of church and state,
Having sampled the station for several weeks (after ignoring Country for years), I HAVE heard
various songs with religious mentions.
It should be noted that most (if not all) of those songs are/were designated singles.
 
Re: AMFMXM Reply

RadioPD101 said:
You're wrong. If you've visited the market and/or lived in the market then you would know how wrong you are.

The old WRKZ (now WMHX) was NOT isolated to northeastern York County as you eluded to. Hardly! That stick pushes a perfectly good signal in both York and Adams counties. ESPECIALLY YORK. WGTY was beat often in eastern and southern York county by WRKZ (like 3 out of 4 books a year). WGTY is weak in those two areas. Remember the population balance... 73% of the York 'metro' population lives in York County. Only 27 percent lives in Adams. WRKZ's signal was perfect corner to corner in York County and strong enough to penetrate into homes and offices as far west as Gettysburg. Car listening was as clear as possible county wide.

They aggressively went after GTY for several years and could never beat them. Even after they sort of gave up on Harrisburg and moved south more often. They came within a few points... but could never quite do it.

The arguement pointing out that they haven't had a direct "in-market" competitor isn't really valid as all the signals overlap for the most part. The X in Harrisburg places #1 with men in York, etc. This market is 28 miles from Harrisburg, 20 miles from Lancaster and 50 miles north of Baltimore. If your description of "in-market" is that one has to have it's tower and office sitting in York then the list is tiny. 3FM's to be exact (WARM, WSOX, WYCR). WGTY sits in Gettysburg and their tower is in Hanover somewhere. All of their competition will have to come from powerful sticks sitting across a county line (WHMX is surely one of those signals). 1057 The X is another Harrisburg station with a York stick.

I totally agree that Susquehanna SHOULD have flipped country with either 96 or 103. Both were weakly performing stations with good signals. Managment over there was in shambles... Kelly ditched Rick and sued the company, etc. Instead of rebuilding Warm (which so far hasn't really worked) they might have blown it up and gone country. Don't you think Susquehanna considered it, though? If they're as brilliant as we agreed they are in the country game... surely the discussion was had. For whatever reason (financial, strategic, etc.) they didn't see that as a real option. THAT is where the real strength of a station lies. It's defense against attack.

Sir, I know that this isn't a Spelling Bee, but your command of the language suggests that you're not working on your Ph.D. in Broadcasting at the moment--or anytime soon. Problem is that sometimes those that know a little are most adamant about insisting that they know it all. Keep studying this craft. But in the meantime, consider copping a little less strident 'tude.

WGTY does plenty of things right. That doesn't change the fact that they've never faced a direct format challenge by another FM with full market coverage of the York MSA. Chances are they never will. That's called (great) luck.
 
:D You crack me up! Attack your perception of my grammar all you want. Doesn't change the fact that I'm right.
 
Since I started this ruckis (sp?) and have been away for awhile, thought I'd chime in.

For the record, WGTY was a fine sounding country station at one time. I'm talking about NOW. Tired sounding...decent PD brought in and in flies after a # of weeks. Credit though for the 'round the clock" airstaff.

IOV has never pulled more than a point in the York market..to the best of my knowledge.so you can't consider them an in market station. Only the old Z 107 or Cat Country 106.7 did. I would consider them an in market signal based on how they performed back then. But since Cool Pop...oh excuse me..Mix came into being, GTY has gotten fat & lazy. Just my opinion from listening to it.
 
Actually, Yocco, I agree with you. It might be a little fat and lazy - but don't hold the worthless PD they hired and fired against the people who are still there working hard. He wasn't their fault.

You're pretty close on WIOV et al. Occasionally any one of them will cross 2 full share points. My research shows some of them hitting 2.1, 2.4 and occasionally 3.0. All combined (the 5 other audible country signals-WIOV, WRBT, WCAT, WAYZ and WPOC-commuter only) adds up most books between 5.5-7.0 shares out of the York Arbitron book. To still be #1 when you dump 6 or 7 full shares to other country stations is impressive. It all depends if it's a heavy southern and western placed book. To the south you'll see WFRE and WPOC do well and too far west and you'll see nice bumps for WAYZ and WCAT.

Everyone on top gets fat and lazy... I can't dispute that point, sir.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom