I kept wondering what was going on with them because at 7pm, on some nights, it drops the talk and goe to gospal. As I undrstand it, they do that because the signal power drops.
Seems the way they're approaching the format is just plain carefully...rather than go full force with prog talk, they mix it in with other options. It wouldnt take much to launch yet another all conservative talker in atlanta but it clearly takes a more methodical approach to try and make a prog talker successful here. It just cant be approached in the same way as a conservative station. There's a market for it here...i hear plenty of atlanta callers on those shows....knowing that such a station exists is another story.
Then again, the kind of listener and the format they use should be considerd as well. Rush and Beck are commonly heard on AM almost everywhere...Press or Hartman have coverage on satellite, targeted cities and internet so people who want the latter, even in Atlanta, can hear them by way of other markets over the internet and thats become a norm for that audience.