They’ve slipping in the ratings since Real 92.3 debuted in 2015. I’m 29 and I’m not looking forward to the demise of Power but they’re on life support now. Feel free to chime in.
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What’s next for Power 106
- Thread starter Brandon1993
- Start date
From my understanding, they’re still profitable.
One of the top 10 highest billing music stations in LA is hardly near demise and definitely not on life support.
It's likely that all the top 25 highest rated stations in LA are profitable. Many of the low rated specialized formats like KIRN, KWKW, KFWB, KVNR, and KFOX are also known to be quite nice profit makers.
All or nearly all the brokered time stations are very profitable.
This is not an election or a horse race. In major markets, almost all stations are "winners" and profitable unless they are dreadful technical facilities. The difference is in how much each one makes.
Real 923 just had a very strong book so the audience is clearly there for hip hop.
The discussion already ended at KPWR is a heritage station which still has strong billing, but beyond that, the numbers are there for both hip hop stations to do reasonably well and doubtful that there's another format that they would do better with. I would also think that Cali 939 and Power work nicely as cluster mates in regards to packaged buys.
The discussion already ended at KPWR is a heritage station which still has strong billing, but beyond that, the numbers are there for both hip hop stations to do reasonably well and doubtful that there's another format that they would do better with. I would also think that Cali 939 and Power work nicely as cluster mates in regards to packaged buys.
Not to mention KDAY in the mix with that operator. A really nice combo of three stations that complement each other extremely well.
I don’t see Muerelo ending KPWR’s legacy at this point, plus they did recover in the recent Nielsen Audio ratings.
We haven’t heard the last of KPWR. I was worried because they were losing their audience to KRRL over the last few years.
David has previously stated unless I'm mistaken that the ethnic makeup for the LA market is well over 70 (or 80) percent minority listeners which would seem to indicate that there's plenty of room (and car radio buttons) for both stations to compete for. Combine that with Power's billing numbers and there should be no doubt that they're not going anywhere.
About 70% or a bit more Hispanic, Black or Asian as well as first generation immigrants from the Middle East, Iran, Armenia and the like. A big percentage of those groups will like rhythmic music, of course.
If Power 106 does end up kicking the bucket (which I seriously hope won't happen, since I've been attached to that station ever since I was kid and, even if Power hasn't been all that great in recent years, would hate to see it go -- I was born in 1992 so the station has literally been around all my life), I wonder what that would mean for KRRL and KDAY, the other two Hip-Hop stations in Los Angeles. Would the former being slightly more Rhythmic-leaning while the latter add some currents to compensate for the loss of Power 106?
I doubt iHeart will shift KRRL towards a rhythmic direction since it would affect KIIS’ numbers (remember they did put a pair of Dance stations, both at 103.1, out of its misery). So in a nutshell if the Rhythmic format goes away in Los Angeles no one will probably notice.
The #11 billing station in the country's largest radio revenue market is not changing format. Adjustments, sure... we all do that all the time. But a format change is very unlikely.
Why would they blow up one of the 45 highest billing stations in the USA? Ans that is out of 10,800 commercial station in the nation. That's about twice the total billing of all the stations in the Santa Barbara market combined!
Same here. I grew up with the station as well. By the time I was born, Power started to become more hip hop oriented during 1993-94 but it was still playing dance until late 1996/early 1997.
That’s so true. I wish they would’ve kept Powertools and the Aquanet show. If I’m not mistaken the aquanet show aired every Friday.
The Aquanet Show was Sunday nights.
Powertools has been airing on SXM’s Globalization Saturday nights at 11 pm. There’s also many more mix shows they have through out the week worth checking out.
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