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What’s the best way for college students or others to get into broadcasting?

In Seattle? What’s the best way for someone to get in? What would you do?

I can’t speak for how to get into radio in Seattle, but I would always recommend studying a field that teaches you how to think. Also, should you want to get into broadcasting, a better way in today might be through learning IT and/or engineering skills. While even those fields have seen a contraction in the industry, they seem to have more jobs, and they’re better jobs (though, unfortunately, they don’t pay as well as similar jobs in other fields). Plus, engineers who really know how to work on AM directional arrays are few and far between, and many of the best are at or near retirement age.

Something else to keep in mind is that, if you want to be on-air, you’re not likely to walk into a Seattle station and get a job. Once-in-a-great-while, someone does it, but it’s extremely rare. You're probably going to have to work in a Coos Bay, OR and/or a Twin Falls, ID for a few years before you even make it to a Yakima or a Spokane, let alone a Seattle or a Portland.

Finally, if the medium is less important to you, you might want to look at TV. Seems like the floor for larger market TV jobs is a lot lower than it used to be. Don’t know how many get hired, but I've seen job postings in large markets that only require two or three years experience. That was unheard of not too long ago but seems to be becoming more common. You'll have to work long hours, wear a lot of hats, potentially put yourself in dangerous situations, and won't make much money, but TV would seem to have a lot more positions than radio.
 
I can’t speak for how to get into radio in Seattle, but I would always recommend studying a field that teaches you how to think. Also, should you want to get into broadcasting, a better way in today might be through learning IT and/or engineering skills. While even those fields have seen a contraction in the industry, they seem to have more jobs, and they’re better jobs (though, unfortunately, they don’t pay as well as similar jobs in other fields). Plus, engineers who really know how to work on AM directional arrays are few and far between, and many of the best are at or near retirement age.

Something else to keep in mind is that, if you want to be on-air, you’re not likely to walk into a Seattle station and get a job. Once-in-a-great-while, someone does it, but it’s extremely rare. You're probably going to have to work in a Coos Bay, OR and/or a Twin Falls, ID for a few years before you even make it to a Yakima or a Spokane, let alone a Seattle or a Portland.

Finally, if the medium is less important to you, you might want to look at TV. Seems like the floor for larger market TV jobs is a lot lower than it used to be. Don’t know how many get hired, but I've seen job postings in large markets that only require two or three years experience. That was unheard of not too long ago but seems to be becoming more common. You'll have to work long hours, wear a lot of hats, potentially put yourself in dangerous situations, and won't make much money, but TV would seem to have a lot more positions than radio.
I’m one of the younger folks who would very much like to get into engineering at some point. Being on the air is fun, but it’s definitely not something I’d want to do forever (as I’d like to be able to provide a decent living for my family). Engineering seems like the best of both worlds, and seems more attainable when you’ve already proven you can do more than be a “disc jockey.”
 
I don't think there's a program at KVTI anymore. I remember picking up that station at my aunt's house in 2008 and deciding that that's where I wanted to go to college.
KVTI lost it's Radio Broadcast vocational training twenty years ago. WSU now leases the station as essentially a satellite of KWSU Pullman.
 
I’m one of the younger folks who would very much like to get into engineering at some point. Being on the air is fun, but it’s definitely not something I’d want to do forever (as I’d like to be able to provide a decent living for my family). Engineering seems like the best of both worlds, and seems more attainable when you’ve already proven you can do more than be a “disc jockey.”
There really is no such thing as a broadcast engineering career path anymore. At least not new positions. If you want to do something technical in broadcasting, go get Cisco Networking certifications since most new broadcast tech is IP-based. By having a valuable technical certification from Cisco, you could write your ticket anywhere, should the whole broadcast thing not work out in the long haul. While you're at it; get your AWS Cloud Architect certifications too.
 
KVTI lost it's Radio Broadcast vocational training twenty years ago. WSU now leases the station as essentially a satellite of KWSU Pullman.
I don't think it's been that long, but 12 years sounds about right. That lease took effect at the start of the year, and it had to be either 2011 or 2012, as that's when I was seriously looking at colleges and they were on my list.
 
This is DATED advice....
Once upon a time the KING-TV newsroom really wanted depth in a reporter's background. Couldn't care less if you had studied Communications ... but DID care if you could understand Economics, Political Science and the like. So the advice would be to think about your interests and pursue some depth in that area -- if it works, apply it to a broadcast opportunity -- if it doesn't, at least you're ready for SOME career in the field where you have an interest.

Preparing for a career in radio is completely different .... best path is to find a station that will let you in to learn and then let you step up and participate. They don't care about background. Later steps they will care about where you have been but that is it. I found most of my "training" came from listening to all the tape I could get and learning from the pro's out there. Now it's even easier with aircheck libraries, streaming and what-not. You don't have to subscribe to a bogus "we'll tape Chicago for you" service!!

Good luck!
 
2010 is when KVTI went from I-91 to NWPR/NWPB. They still barely put anything into PPM ratings - 0.1-0.3 on average, unlike KNKX and KUOW.
"You'll have to work in Coos Bay before Yakima" - not sure about that. At least with TV, KIMA (or, what's left of it) is still a training ground for reporters. They last a year, often fresh from university, then they are gone for a #50-#100 market. Voicetracking continues to grow in my region. KDBL, KATS, KMGW, etc. slowly but surely becoming Townsquare voicetracked. You'd think they were just glorified satellite feeds. Tri-Cities seems to have more jobs for radio, but the business is still dying as a whole.
 
My advice would be to treat a radio job as a bit of a hobby, but not a career. That’s exactly what I did. I was at a crossroads where I could have continued down the road to become a more professional broadcaster (move up to a bigger market), but I decided against it. It helped that my parents were very much against that idea and encouraged me to go a different route. I think it’s worth trying, because it’s the most fun I’ve ever had (or will ever have) at a job, but it’s not sustainable.
 
Thanks for all these answers. Been busy. I read all of them. I’d say apply for a promotions position, if you land that do it for a while and meet the staff. Get them used to seeing you in the building. Then ask about getting a time in a studio and record some pertinent content. Make a bunch social media posts that don’t suck. Offer to help board op. Learn all that stuff. Put together YouTube and video content to go along with your on air recordings. Be cool to everyone. Don’t wreck the promo rig. Stay focused on the real goal and don’t get caught up in the process of getting there with stuff that doesn’t matter. Use nepotism if you can. Who you know that’s in there already. Get ahold of them. Stuff like that. Think outside the box but not too far.
 
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