new_friends_gr said:
KDM 7000 said:
I know a place that STILL needs a traditional top 40. They have a strictly pop / pop rock station and a rhythmic station, but since we're going to be putting multiple top 40's in other places, I might as well suggest ONE traditional full blown top 40 for Market #7 Atlanta, in between the strictly pop and rhythmic sound. After all, even Detroit has "a bunch of chrs" IN ADDITION TO their two urbans.
I'm fascinated by semantics and how these formats are labeled. When you say "traditional top 40", do you mean "Mainstream CHR"? In other words, a CHR station that balances all flavors of pop: rock-leaning, rhythmic-leaning, and country-leaning? Pop and rhythmic are not mutually exclusive as the rhythmic sound is just a flavor of pop music.
Detroit has two Mainstream CHRs (WKQI 95.5 and WDZH 98.7) and one Rhythmic CHR (WDTW 106.7 which used to be Rhythmic AC).
Grand Rapids (where I live) has two CHRs: one mainstream and one rhythmic.
Atl has a chr POP station that plays strictly pop & pop rock hits that are in the top 20 or higher. A traditional top 40 (today) would be the ones that play ALL the (top 40 billboard) hits, even if the overall sound of those hits tend to drift more towards one genre sound during any period of time. For example; When hip hop was dominating the charts, traditional chr's sounded mainly urban. Right now, a traditional top 40 sounds like a rhythmic dance station with urban influenced pop hits and a few country and pop rock songs thrown in from time to time (KIIS, WHTZ...) . A more pop station like WWWQ (and even KMVA to some degree) tend to lean more pop rock and exclude a bit of outer top 20 hit songs that are usually heard on a "traditional chr" and keep quite a bit of recurrents and older pop or pop rock hits.
Without a traditional top 40 format, quite a bit of (what is normally well known upbeat hit music) lacks, and you also don't get to hear "exclusive" fresh new hits early (and sometimes never at all) on regular playlist, unless those hits;
1. Make it to urban radio play, or
2. Make it to rhythmic radio play.
I'm thinking Atl., the only top 10 (or maybe even the only top 20) market without a traditional chr could use one, even with with pop WWWQ and rhythmic WWVA. After all, unlike Detroit, both top 40 stations would exist, but be different. One pop leaning, the other a more traditional mainstream chr. Both sounds (at two separate times) have recently worked in Atl.
It would be nice to have something programmed with a live, interesting, and fun atmosphere like WKQI in Atl. for once in the top 40 world. Only question is which owner, who doesn't already have a somewhat similar sound in Atl, would be willing to do it? I'm sure ClearChannel doesn't want to launch a rhythmic lean top 40 when they already have a rhythmic, and I'm sure CBS doesn't want to create another station to compete with or take away from their BIG number one station. However, the Atl. hit music world seems too conservative and "safe" for a market that's in the top 10. I could see a well programmed full blown traditional top 40 station (even with some fun, "liveness", exclusive mixshows and all (just like WKQI)) also working in Atl., just like almost anywhere else in the U.S. or Canada or even Europe.