LAUROJRM said:-Look at (Radio-locator.com) Look up "Anchorage, Alaska"
-They have a Hip Hop Station KFAT 92.9, Rhythmic AC KMVV 104.9, and Smooth Jazz KNIK 105.7. Anchorage has both Rhythmic AC and Smooth Jazz. Of all the cities in United States, Anchorage, Alaska has both Rhythmic AC and Smooth Jazz.
What about Boston?
It's a shame that we in Boston don't have either. It's very sad what happened to Star 93.7, and W I L D 1090am. It's very sad.
All I'm saying is Entercom should switch 93.7. Put 93.7 (Funkytown 93.7), and put MIKE FM on 93.7 HD 2.
My second idea is they should change 97.7 to Smooth Jazz. If they do that, the listenners in Boston will be happy for that.
or
Greater Media should put 92.9 to Smooth Jazz. This would be the best station to have Smooth Jazz on, because their signal is EXCELENT in and around this part of Boston, Massachusetts.
This can be answered pretty simply:
1) Smooth jazz (actually, Smooth AC now) is dying a slow death. In some markets, Chicago and Phoenix particularly, the format does very well, but it's really not expanding further. With the consideration that the long-gone smooth jazz stations in Boston did poorly (96.9 WCDJ, 99.1 WPLM-FM, 99.5 WOAZ - the namesake of which, KOAI, was pulled last year, and 96.9 WSJZ), there's next to no chance that SJ is returning to Boston anytime soon.
2) Rhythmic AC did poorly on Star 93.7, which can be blamed on a lack of consistancy in that the station changed direction nearly every 6 months, always with a blend of "Jammin' Oldies", current dance hits, CHR, and hot AC. Add that to the horrific ratings of "Movin'" outlets around the country, and you'll see that that isn't happening either.
These two formats aren't happening. Something else urban-oriented could be. But the problem remains that due to the presence of nearby markets, Boston is at a severe lack of FM signals, and the owners of the market's least-successful FMs are either married to their format (Northeast, Plymouth Rock, Nassau, hell even Entercom's 97.7) or seeming to hold onto a crappy format in the hope that something better will come along (Greater Media). Outside of Clear Channel and CBS Radio, nobody in the market would know where to begin in terms of starting an urban-formatted radio station. Clear Channel already owns the urban audience as well as the pop audience, so they're not going to change. And despite the slightly-fuzzy future at WBCN, CBS' Boston cluster isn't doing too bad.
The situation Boston is experiencing right now reminds me of what took place in Hartford back in 2001. At the time, the message boards were crowded with posts about how much a rhythmic CHR/urban was needed in the market (a la the Boston board). An AM station, 910 JAMZ, was pulling colossal ratings for anyone playing rap on AM (a la the classic soul on WILD 1090). The market was accumulating pirate stations as well. Finally, CBS pulled the plug on a struggling Jammin' Oldies knockoff to launch R/CHR "Hot 93.7." The result? The station debuted #1 12+.
By no means do I think that a competing R/CHR to Jam'n or an urban AC in Boston could debut #1, but it could pose a serious threat. WBZ 1030 has often been the #1 station in Boston 12+, and the station sounds like it deserves that ranking. WJMN has been the #1 station 12+ in Boston, and while the morning show is very strong, the station is vulnerable during nearly any other daypart. They're winning by default - there's nothing else with a beat to listen to.
But given the status of the market, whatever company likely goes for it will be trying a format going after an audience that none of their other stations share. Regardless, it's clear to me that there's money to be made if a strong urban AC or R/CHR hits the air.