J
jphan
Guest
What about hd radio is so great. Lately that's what I've been hearing.
Schroedingers Cat said:FM analog stations can already broadcast other programs on subchannels. Have we forgotten that? Yes, that also requires a special receiver, but they have been available for many years. The availability was limited because stations used them for subscription services like Muzak.
jphan said:What about hd radio is so great. Lately that's what I've been hearing.
KB1OKL said:jphan said:What about hd radio is so great. Lately that's what I've been hearing.
HD AM radio is an abomination. FM HD is just useless.
From a "Business of Broadcasting" point of view, it is an exercise in futility, if it fragments your existing audience. I'm not saying it has to be that way, but most HD-2 channels seem to be an offshoot if the primary station's format. That is just plain stupid, even if it is easy.Don Juannn said:So, adding numerous additional formats to any given market is "useless"?
Chuck said:Don Juannn said:So, adding numerous additional formats to any given market is "useless"?
From a "Business of Broadcasting" point of view, it is an exercise in futility, if it fragments your existing audience. I'm not saying it has to be that way, but most HD-2 channels seem to be an offshoot if the primary station's format.
Don Juannn said:Chuck said:Don Juannn said:So, adding numerous additional formats to any given market is "useless"?
From a "Business of Broadcasting" point of view, it is an exercise in futility, if it fragments your existing audience. I'm not saying it has to be that way, but most HD-2 channels seem to be an offshoot if the primary station's format.
Well, it keeps them "in the fold"...instead of giving them reasons to go out of band.
So far keeping the HD2 as an "offshoot" is better because it can serve the edges of your demographic, and, again, keep them "in the fold.
Would you rather have them listening to your HD2 channel...or on Pandora or XM?
I recall Westinghouse had the same idea about FM. They didn't want to dilute their monster AM properties with FM...so their FM's were throwaways, automated with not much effort put into them. They even got to the point where they sold their FM's off, because "we're an AM company".
They ended up having to buy back their FM positions in most markets at much higher prices.
If listeners were migrating to FM signals...I would much rather they move to MY FM signal, etc.
Don Juannn said:So, adding numerous additional formats to any given market is "useless"?
DaveBayArea said:Don Juannn said:So, adding numerous additional formats to any given market is "useless"?
I don't know about other markets, but in the San Francisco Bay Area HD took away formats. My wife recently signed up for the "enhanced" version of Pandora. For years she was frustrated because the little kitchen radio with the drop-down TV no longer receives 107.5 FM, thanks to HD on 107.7. The format on 107.5 is not duplicated anywhere else - HD or otherwise - so she no longer listens to broadcast radio.
Yes, that's a sample of one. But she's not unique, and I have a lot of friends who used to listen to 107.5 and miss it. That's just one example, there are quite a few more in this area.
Dave B.
Zach said:Unless you're in the very southernmost part of San Jose, I am seeing that you're well outside the protected contours of KPIG. In fact it doesn't seem to cover much of Santa Clara county at all. There is no guarantee that a translator or LPFM or some other facility change wouldn't have removed that signal from your choices, if it hadn't been for HD.
We shall not tolerate any multipath or picket fencing on a minimally processed FM station.spunker88 said:The advantages end there.