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What about this insane idea!!

R

RBRadioWaves

WNIC Goes to-drumroll please.........

Oldies 100.3 WNIC!!

Fresh is not working that well, so a relaunch as an Oldies format would work. Would not cannibalize Channel or WJLB, and bring down WOMC and (to a lesser extent) "Soft Rock 105".

It may harm "The D" or "Mix", however. And, it would essentially be a copy-and-paste of "Magic 107.3" in Jacksonville.
 
It's not so insane considering the suicide they are committing with the 'Fresh' format. It would have to be a playlist that went from the 60s to the 80s. Done right, it might give WOMC a run for its money.
 
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