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What about WPFB-AM?
- Thread starter Limp73
- Start date
I think there might be some future for WPFB-AM, but it needs to be a station that provides news and sports from Middletown, Butler County and that immediate vicinity. Getting some on-line streaming audio might be helpful, too, especially when the station cuts back power at sundown. In fact, for night-time programming other than high school games, the station could air music bu automation or a satellite feed.
Money can be made on WPFB -AM if there is at least a focus on local news,sports and local programming in morning drive and perhaps afternoon drive. Previous management just put on the bird with no local morning show and its local news effort was very weak. Look at well Joe Mullins has done on AM.
You need someone to run the station who understands you will get agency buys. Your revenue streams will come from direct buys and NTR events.
The problem will be that the apparent asking price is way too high for an AM station. If you progran and market the station you will make money.
You need someone to run the station who understands you will get agency buys. Your revenue streams will come from direct buys and NTR events.
The problem will be that the apparent asking price is way too high for an AM station. If you progran and market the station you will make money.
Was there ever any attempt by management to explain why they got away from having a local DJ in the morning and good local news coverage as they previously had?
It is my hope WPFB-AM will somehow remain a locally originating station,though at present it is also a WNKU simulcast until sold.
(was listening to the Friday evening blues show online.)
However (as in agreement with other posters here) I seriously doubt anyone will buy it for the $1.5 mil asking price. WULM Springfield in 2007 was up for sale for over a year but no takers until Radio Maria in 2008 finally bought it. The price will have to go down significantly before anyone considers making an offer.
(was listening to the Friday evening blues show online.)
However (as in agreement with other posters here) I seriously doubt anyone will buy it for the $1.5 mil asking price. WULM Springfield in 2007 was up for sale for over a year but no takers until Radio Maria in 2008 finally bought it. The price will have to go down significantly before anyone considers making an offer.
I wonder where the $1.5 million 'asking' price figure for WPFB (AM) came from? I have been informed that there is already a substantial bid for the station.
WPFB (AM) should revert to its local-service format. Middletown deserves it.
I used to work there as studio engineer for a few years in the mid-'90s when the AM ran 'Music of Your Life' through a Sparta board.
Jeff Johnson, Sr. Engineer
WNKU
WPFB (AM) should revert to its local-service format. Middletown deserves it.
I used to work there as studio engineer for a few years in the mid-'90s when the AM ran 'Music of Your Life' through a Sparta board.
Jeff Johnson, Sr. Engineer
WNKU
Jeff Johnson said:I wonder where the $1.5 million 'asking' price figure for WPFB (AM) came from? I have been informed that there is already a substantial bid for the station.
WPFB (AM) should revert to its local-service format. Middletown deserves it.
I used to work there as studio engineer for a few years in the mid-'90s when the AM ran 'Music of Your Life' through a Sparta board.
Jeff Johnson, Sr. Engineer
WNKU
There is an offer but i heard that they were "shopping" it for a better one.
jry said:Jeff Johnson said:I wonder where the $1.5 million 'asking' price figure for WPFB (AM) came from? I have been informed that there is already a substantial bid for the station.
WPFB (AM) should revert to its local-service format. Middletown deserves it.
I used to work there as studio engineer for a few years in the mid-'90s when the AM ran 'Music of Your Life' through a Sparta board.
Jeff Johnson, Sr. Engineer
WNKU
There is an offer but i heard that they were "shopping" it for a better one.
So how much did you guys offer?
pioneer71 said:Money can be made on WPFB -AM if there is at least a focus on local news,sports and local programming in morning drive and perhaps afternoon drive. Previous management just put on the bird with no local morning show and its local news effort was very weak. Look at well Joe Mullins has done on AM.
You need someone to run the station who understands you will get agency buys. Your revenue streams will come from direct buys and NTR events.
The problem will be that the apparent asking price is way too high for an AM station. If you progran and market the station you will make money.
It would be interesting if Joe Mullins could somehow acquire it, considering that his dad was a long time personality on WPFB back in the day. Even though he originates the programming from his Xenia studios for his mini-net he has always maintained a local programming option in that WKFI formerly did Wilmington College sports only on the 1090 signal.
It would be great if Joe Mullins did buy the station. He knows the market and understands he must put on the local prep sports and local news to make it. Joe will have to make more of a committment though of having local people on the air and on the street selling it. As I said in an earlier post WPFB-AM can make money but there are certain things you are going to have to be committed to in order to compete.
However, is the Country Classic format the best choice for the market? I know they have done Adult Standards and talk before the move to Country Classic.
However, is the Country Classic format the best choice for the market? I know they have done Adult Standards and talk before the move to Country Classic.
Ken Tucky said:jry said:Jeff Johnson said:I wonder where the $1.5 million 'asking' price figure for WPFB (AM) came from? I have been informed that there is already a substantial bid for the station.
WPFB (AM) should revert to its local-service format. Middletown deserves it.
I used to work there as studio engineer for a few years in the mid-'90s when the AM ran 'Music of Your Life' through a Sparta board.
Jeff Johnson, Sr. Engineer
WNKU
There is an offer but i heard that they were "shopping" it for a better one.
So how much did you guys offer?
I didn't make an offer. It does absolutely nothing for us. Cannot simulcast one of the other AM's on it. The translator is interesting but not at that price.
jry said:I didn't make an offer. It does absolutely nothing for us. Cannot simulcast one of the other AM's on it. The translator is interesting but not at that price.
What stations(s) are we talking about? ???
gabigley1 said:jry said:I didn't make an offer. It does absolutely nothing for us. Cannot simulcast one of the other AM's on it. The translator is interesting but not at that price.
What stations(s) are we talking about? ???
1050 & 1160.
Too much overlapping signal.
- Status
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