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What about WWNU?

D

denio

Here is another question to ask? They can never go up against WCOS...its done. Double O is not going to spend the money...again to do this. Both Double O stations have a bad rap on the steeet....and nobody is buying stations right now so, whats next. Why not flip the thing, maybe a very lite AC....B-106 is not a lite AC and Steve is...well Steve. Thoughts?
 
92.1 and 94.3 are both wastes of signals. Mediocrity is the only word I can think of to describe the Columbia market.
 
They have a sales and programming problem. The ratings for 92 have never been there and again, with the rep they have in town I would imagine it makes it hard for the sales folks. You can have a great sales team and get by however, in the end if the product does not work, its over.
 
He's not giving you his analysis of the situation, Denio, he's being facetious and repeating the analysis given to him by those supposedly "in the know". They actually have, in the past at its inception, had a good product and sales team and, it should be noted, great local management. Signal maladies plagued the station back then and programming conceit(ie...this is how they did it back in ____ and it was successful there, so we'll do that here and it will be equally successful). As I've stated before, the road into and out of Columbia is littered with the carcasses of program directors who thought they were going to teach Columbia listeners what "real" radio was.
 
If I recall correctly 92.1 was supposed to have been a Lite AC station until they brought Jeff Roper in who was supposed to have been their salvation but it has never materialized for various and sundry reasons and even bringing in Charlie James has not helped beat the WCOS juggerknot.
 
I'm not sure that's entirely correct. New 92 had hired Randy Chase well before Jeff was contracted, and Randy's forte is/was country. That would indicate that the decision to go new country was made before Jeff was in the fold.
 
Scott, that was the company analysis of the situation over a year ago when I talked with them. Which is telling in and of itself.
 
As an outsider, it looks like to me the initial strategy was: big morning show, big budget, short term outspend WCOS to its knees.
 
It seems like it would be hard to outspend WCOS but who am I to say. I know that Clear Channel is not the deep pockets that they have tauted themselves to be, but definitely deeper pockets than the Double O cluster.
 
WCOS has the benefit of legendary call letters and status. WWNU would have to do something extraordinary to overcome that. They thought the answer was Jeff Roper, but that was not enough.
 
I agree about there is no way to out spend WCOS. Charlie is a great guy...but with no promotion etc. its a waste of talent. Summers is right...when they first started it seem like they had their act together (Scott you were on there as well...and sounded great) but now...its just now worth doing the format. They would be much better off to flip...but to what is the question.
 
I know this sounds far fetched, But already with nothing to lose for them......Has any station outside of WSM ever thought of something like recording "Good' garage band type, Statewide local amateur music that is semi-professional just to be different? it would be a new form of alternative music. I think people would tune in just to hear something different plus local, and you never know....it might just give a few bands a chance to make it. "Reality Radio" if you will. I know some of you may brush this idea off, but think about it. Isn't that the way it worked at one time before all the consultants got involved in the radio market?
 
denio said:
I agree about there is no way to out spend WCOS. Charlie is a great guy...but with no promotion etc. its a waste of talent. Summers is right...when they first started it seem like they had their act together (Scott you were on there as well...and sounded great) but now...its just now worth doing the format. They would be much better off to flip...but to what is the question.
Click to expand...

You're very kind and charitable, Denio. Thank you. I enjoyed being back in Colatown for the brief time that it was...enjoyed working with many of the people there, and yes, Roper was amongst them. Mostly though, I was thrilled to be working for Margaret Wallace again. Sadly, just wasn't the homecoming I'd envisioned.
 
Well, regarding NU flipping to something else: I've said it before in different ways but when a bad operator switches format, it usually makes no difference. A poorly-run, poorly-executed station can't usually overcome their "problems" by changing formats. You'll just have another poorly-run, poorly-executed format.
 
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