-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
What AD campaign has/had the biggest response ever and why?
- Thread starter nojustice
- Start date
M
musicfan101
Guest
Ashleymadison.com ;D
though only on Leykis' show (IIRC) heh heh
In the late 1970's in Cincinnati, the Cincinnati Association Of Broadcasters wanted to make the point that advertising on radio was more effective than any other medium.
So, they came up with the concept known as "Plummet Mall". A complete shopping mall to be constructed underground. Using the catchphrase, "the best deals in town are in a hole in the ground...Plummet Mall!"
The thing was...the mall...was fake!
Equal buys promoting the new "mall" were made on every major radio station in Cincinnati. And the commercials began.
Suddenly, the whole city was talking about "Plummet Mall". Everyone was talking about the concept, but no one knew exactly where the mall was being built!
The broadcasters realized they had made their point. So, on the final :60 spot, it was announced that, due to seismic shifts in the tectonic plate, Plummet Mall had been relocated to someplace like Kansas.
It proved radio's potential drawing power...because the whole city was talking about it. Even though, it was a 100% fake. It may not have had the biggest response of all, but still significant.
So, they came up with the concept known as "Plummet Mall". A complete shopping mall to be constructed underground. Using the catchphrase, "the best deals in town are in a hole in the ground...Plummet Mall!"
The thing was...the mall...was fake!
Equal buys promoting the new "mall" were made on every major radio station in Cincinnati. And the commercials began.
Suddenly, the whole city was talking about "Plummet Mall". Everyone was talking about the concept, but no one knew exactly where the mall was being built!
The broadcasters realized they had made their point. So, on the final :60 spot, it was announced that, due to seismic shifts in the tectonic plate, Plummet Mall had been relocated to someplace like Kansas.
It proved radio's potential drawing power...because the whole city was talking about it. Even though, it was a 100% fake. It may not have had the biggest response of all, but still significant.
When Big Boy had that Billboard about being "big" a few years back and offended some people
http://abclocal.go.com/kabc/story?section=news/entertainment&id=4051228
but i thought this was funny: http://buzznet-54.vo.llnwd.net/asse...s/default/big_boy--large-msg-118471006535.jpg
http://abclocal.go.com/kabc/story?section=news/entertainment&id=4051228
but i thought this was funny: http://buzznet-54.vo.llnwd.net/asse...s/default/big_boy--large-msg-118471006535.jpg
“You only go around once in life, so grab all the Hiney Wine you can get” ;D
I have to sheepishly admit that the first time I heard those bits I actually though someone had come up with the ultimate product name. But then I would have probably been the first on my block to own a Basso-Matic.
I have to sheepishly admit that the first time I heard those bits I actually though someone had come up with the ultimate product name. But then I would have probably been the first on my block to own a Basso-Matic.
W
WTFman
Guest
I think the "Yes We Can" campaign has had the biggest response ever. [EDIT]
[EDIT-disruption]
[EDIT-disruption]
E
ericdavila
Guest
I have to say the Onstar ads have been very successful. They sound great on-air
Sofa King
B
Big E
Guest
I dont know about the biggest response...but Toyota Of Orange and Sit and Sleep seem to be the longest running in town...so there over all response must be huge. I mean...who doesnt know the tag lines from these two spots? Props to whomever wrote the copy.
Oh you won't get a lemon - heard it a LOT on the old 95.9 KEZY
M
musicfan101
Guest
I just thought about that ad! I used to hear that on KIIS awhile back? "I wouldn't have got a lemon!"SuperRadioFan said:
W
WTFman
Guest
I expect this may be somewhat off topic but it's occurred to me that the huge number of ads being run offering "help" for those in trouble with credit cards (and IRS/mortgage companies) is a major depressant to the average radio listener. In fact, I think it may well contribute to the widespread (and likely accurate) impression that the wheels are coming off the American economy. I know it is supposed to be just a symptom of the economic problems but if you hear that stuff they spew fifty times a day it can convince a person that things are truly going to hell in a handbasket whether they are or not.
SuperRadioFan said:
I remember when I was a kid and I this ad came on, I always misheard "Lemon" and thought they were singing "Limit." I always thoguht their ads had something to do with credit limits.
I was at least 12 when I finally heard the words right, lol. Also, on the (888) KARS-4-KIDS ad, it was cute when the kids were singing the jingle, but the second time when that guy with the low voice sang the jingle, it just sounded creepy, reminded me of a kidnapper, or worse, at a school playground.
- Status