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ahummel83
Guest
I was curious and didnt know if anyone had any suggestions on books to read on radio programming or just radio in general.
Adrian
Adrian
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K
KPLEXCOMPLEX
Guest
"When Texas signed on" You can find it at Borders. Just Google the rest. "Dan Rather's " The camera never Blinks" 1 & 2 are good reads as well. "Have Mercy" autobiography of Wolfman Jack.
U
uppendowndadial
Guest
You might want to check out the NAB store or Danoday.com. Ed Shane wrote a pretty good one a few years ago
C
constantine
Guest
All the Reis & Trout marketing books apply well to radio. Positioning, 22 Immutible Laws of Marketing, Focus.
It's old school, but I think it was the best book ever written on radio...
Superjock by Larry Lujack (Chicago jock)
J
Superjock by Larry Lujack (Chicago jock)
J
K
KPLEXCOMPLEX
Guest
I concur. Lujacks Book was a good read. I also suggest Wolfman Jacks Book 'Lord Have mercy".
Rick Sklar's 'Rocking America: An Insider's Story : How the All-Hit Radio Stations Took Over" and "Cousin" Bruce Morrow's "My Life In Rock and Roll Radio." Both are still musts for any radio library. Lujack's, too.
My favorite all-time "programmers" book on radio is Ron Jacobs' "KHJ - Inside Boss Radio." Pricey, but at the top of my list for nearly every trick in the book.
John Long's online book, (free,) "Puttin' On the Hits" is a programmer's must read.
"This Business of Radio Programming" by Claude & Barbara Hall (1977) is now back in print from Dan O'Day.
"No Static: A Guide to Creative Radio Programming" (1999) by Quincy McCoy.
From Steve Warren, "Radio, The Book: For Creative Professional Programming." (2005)
Here are some others from the NAB:
http://www.nab.org/AM/Template.cfm?...e=/Ecommerce/ProductDisplay.cfm&ProductID=719
My favorite all-time "programmers" book on radio is Ron Jacobs' "KHJ - Inside Boss Radio." Pricey, but at the top of my list for nearly every trick in the book.
John Long's online book, (free,) "Puttin' On the Hits" is a programmer's must read.
"This Business of Radio Programming" by Claude & Barbara Hall (1977) is now back in print from Dan O'Day.
"No Static: A Guide to Creative Radio Programming" (1999) by Quincy McCoy.
From Steve Warren, "Radio, The Book: For Creative Professional Programming." (2005)
Here are some others from the NAB:
http://www.nab.org/AM/Template.cfm?...e=/Ecommerce/ProductDisplay.cfm&ProductID=719
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