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What Atlanta Needs....

A

amlover

Is a station like this!



Format Summary
The Lounge is the new sound of adult standards targeting the professional 25-54
year old audience.
The Lounge offers over 6 decades of pop standards and classic songs from Frank Sinatra, Dean Martin,
The Carpenters, Tony Bennett, and Barbra Streisand.
Our "new sound" from artists like Rod Stewart, Diana Krall, Michael Buble, and Jane Monheit, makes it
the perfect format for your distinguished audience who realize great music is timeless.


Sample Hour
Downtown Petula Clark
Call Me Irresponsible Michael Buble
Come Softly To Me Fleetwoods
Take Love Easy Nancy WIlson
You'll Never Find... Lou Rawls
Where Is The Love Roberta FlackDonny Hathaway
It Must Be Him Vikki Carr
Chariots Of Fire Vangelis
So Far Away Carole King
Stardust Nat King Cole
Exactly Like You Diana Krall
The Good Life Tony Bennett & Billy Joel
Big Spender Bette Midler
That's Life Frank Sinatra
Up Up and Away 5th Dimension
Lollipops And Roses Jack Jones
We're All Alone Rita Coolidge
Spanish Harlem Ben E. King



We have enough of everthing else!!
 
I would love a station to try this! Why not! However, I seriously do not think anyone would try this.

Great concept. Is it successful in other markets?
 
Yes! Plus I think advertisers would jump on board. When I did afternoons at AM-1160 when we were MOYL we were building a very loyal audience and sales was growing. It takes time but we were holding our own as we were the only game in town. Then Joe came along paid crazy money for the station and destroyed it.
 
Zzzzzzzzzzzzzzzzzzzzz. I don't think so! Don't you think Atlanta has enough urban,hip hop,top 40, grunge, ctry. and enough of the other crap to go around. It's time for a change and the people like me and have the extra income to support the format. Plus I'd love to program it!
 
amlover said:
Zzzzzzzzzzzzzzzzzzzzz. I don't think so! Don't you think Atlanta has enough urban,hip hop,top 40, grunge, ctry. and enough of the other crap to go around. It's time for a change and the people like me and have the extra income to support the format. Plus I'd love to program it!
Click to expand...


Ahh an alterior motive!!!
 
amlover said:
Yes! Plus I think advertisers would jump on board.
Click to expand...

And I think I'd love to have whatever you're apparently smoking, because it must be some gooooood stuff.

And that's coming from someone on the agency side who has spent large chunks of time in the past decade trying to convince clients not to overlook the older ends of the demographic spectrum.

Separately, describing that format as targeting 25-54 is one of the funnier things I've seen in a while. You might target them with it, but it isn't going to be what you get for your P1's nor even your cume. I mean, I could say I'm targeting W18-34 with a lineup of Howard Stern followed by sportstalk, but that doesn't make W18-34 my actual audience.
 
NO, just because you have a website doesn not mean you are doing something right smart a**. :-\ I just linked the sites so you could listen. If you check Brad's site "martini in the morning" and the listeners profile page you will see that fans of this music are very passionate and support the cause. Brad claims, (and I believe him) to have 10,000 online listeners a day. Hopefully some station in Atlanta has the guts to do this format. They could even put it on an HD Channel for god sake. What have they got to lose. If they don't at least do something different on HD it will never survive. Untill then it's xm satellite and internet radio baby for us boomers.
 
middlega said:
amlover said:
Yes! Plus I think advertisers would jump on board.
Click to expand...

And I think I'd love to have whatever you're apparently smoking, because it must be some gooooood stuff.

And that's coming from someone on the agency side who has spent large chunks of time in the past decade trying to convince clients not to overlook the older ends of the demographic spectrum.

Separately, describing that format as targeting 25-54 is one of the funnier things I've seen in a while. You might target them with it, but it isn't going to be what you get for your P1's nor even your cume. I mean, I could say I'm targeting W18-34 with a lineup of Howard Stern followed by sportstalk, but that doesn't make W18-34 my actual audience.



And what fly by night agency do you work for? Terrestrial radio is dying because everyone trys to target the all so young listeners. Well the yougesters are not listening anymore. They have Ipods,satellite and the internet. So go sale away!
Click to expand...
 
amlover said:
Is a station like this!



Format Summary
The Lounge is the new sound of adult standards targeting the professional 25-54
year old audience.
The Lounge offers over 6 decades of pop standards and classic songs from Frank Sinatra, Dean Martin,
The Carpenters, Tony Bennett, and Barbra Streisand.
Our "new sound" from artists like Rod Stewart, Diana Krall, Michael Buble, and Jane Monheit, makes it
the perfect format for your distinguished audience who realize great music is timeless.


Sample Hour
Downtown Petula Clark
Call Me Irresponsible Michael Buble
Come Softly To Me Fleetwoods
Take Love Easy Nancy WIlson
You'll Never Find... Lou Rawls
Where Is The Love Roberta FlackDonny Hathaway
It Must Be Him Vikki Carr
Chariots Of Fire Vangelis
So Far Away Carole King
Stardust Nat King Cole
Exactly Like You Diana Krall
The Good Life Tony Bennett & Billy Joel
Big Spender Bette Midler
That's Life Frank Sinatra
Up Up and Away 5th Dimension
Lollipops And Roses Jack Jones
We're All Alone Rita Coolidge
Spanish Harlem Ben E. King

We have enough of everthing else!!
Click to expand...


That's about as well received on this board as my "Time for O&A in Atlanta" thread - congats!
 
Nice job there "amlover". Re-read my post again, maybe more than once.

Somewhere along the way you just insulted (albeit rather lamely) somebody who has tried to get clients to NOT write off the upper end demos. In other words, somebody who actually works toward your end goal, not against it.

I'm sorry if my honesty was more than you could handle, but reality is what it is, whether it suits your pipedream or not. There's a hole in your premise (pitching that as A25-54 instead of its actual demos), but damned if you ought to be mad at me for it, I didn't come up with it. But maybe that's easier for you than putting the blame where it belongs.

In any event, you're the one who raised this silly notion in the first place, don't get mad at the world when people get a chuckle at the obvious humor in it.
 
OK "middlega" I appreciate you trying not to write off the upper end demos but my format is a viable one in my honest opinion and with the right approach would work. I'm not mad at the world just local radio.
 
25-54 seems like a stretch.  I can't imagine there being a large following for that station younger than 45.  It looks like a 45+ female format primarily.  Not saying that is good or bad, but just a more accurate target.

I would like an FM sports talk/hot talk station in Atlanta.  I can't do too much AM, the sound quality is fatiguing.  I know they keep failing, but I still think with the right line-up one could work.

-Salsa Shark
 
A station with a playlist like that would be targeting baby-boomers such as myself ages 45 & up, and some adults in their mid-thirties would undoubtedly come along for the ride.

Howver, the blockheads on Madison Ave. incomprehensibly continue to ignore that demo, whose cumulative disposable income obliterates that of any age bracket, and especially the 18-34 years olds which they have the hots for.

I don't know of any 18 year olds who can walk into their nearest Lexus dealership and write a check for $110,000-$115,000 for their new upscale luxury sedan, but I know lots of 18 year olds who can blow $5.00 on meals as Burger King with impunity!!!!!

Until those Madison Ave. ignoramuses wake up and realize who really has the money in this country, then they deserve what they get.

Atlanta could use a radio station like that, as could LA, as could Phoenix, as could........
 
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