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What brings dance to the AZ desert?

J

Jeffrey

With basically no numbers, no signal and no fans what keeps ENERGY 92.7-101.1 going?
I'm a dance fan, I like it but don't know who else in AZ does if they can hear it. I had a chance to listen to it all last week and while they don't sound as good as they did in the past it's nice to have a dance station left in that part of the country. Just can't figure out why Sierra keeps it on with it's low performance.
Come to think of it Sierra has two non performing signals on fm.
ENERY and MEGA.
Maybe they get too much sun.
 
> With basically no numbers, no signal and no fans what keeps
> ENERGY 92.7-101.1 going?
> I'm a dance fan, I like it but don't know who else in AZ
> does if they can hear it. I had a chance to listen to it all
> last week and while they don't sound as good as they did in
> the past it's nice to have a dance station left in that part
> of the country. Just can't figure out why Sierra keeps it on
> with it's low performance.
> Come to think of it Sierra has two non performing signals on
> fm.
> ENERY and MEGA.
> Maybe they get too much sun.
>

I think pretty much the main reason is because no one else in the valley is doing it. Even though it's what, like 75,000 watts or so, it's still a rimshot signal that at best hits the East Valley and maybe northern portions (not sure about that, though). In the West Valley or central Phoenix... forget it. You've already got most of the other formats in Phoenix covered by full market signals, so trying to compete with any of those would be pointless... no one in the valley going to abandon their favorite station for a competitor they can't hear, or barely, at best.

There's talk that Sierra may abandon dance if they can't make Energy any more successful than it is. I'd be curious to know what direction they'd go in if that were to happen, unless they give up on trying to market the thing to Phoenix and go with something that targets Payson and the mountains instead. I don't know that you've got a lot of options when your signal is mostly covering mountains, desert, cattle and javelinas.
 
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