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What can KOST do to regain the top spot with Shares?

34james said:
Any suggestions would be nice
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Why in the world would you think that KOST has any issue at all that needs fixing?

In 25-54, the "wall of women" of iHeart has one station with a 5.0 and two with a 4.8. Only KRTH, with a 5.1 is ahead in 25-54 among English language stations.

iHeart does not care which of the three is the highest. The numbers wobble around, but the total 25-54 share of all three stations combined remains amazingly stable.
 
JackindaBox said:
Maybe tweak the playlist a little bit and maybe add just a little more currents…
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As I said, nothing is wrong. Nothing is broken. Nothing needs "fixing".

If you add more currents to KOST, it pulls from KBIG. The three "wall of women" stations are synchronized to complement each other and to get on most buys.
 
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