With Nash FM filling the country void after almost 17 years, could there be any minor changes, other than playlist wise on a few stations? A little off, but do you guys remember W292DV 106.3 (relayed the HD2 of WLTW) when it had a "wheel of IHeartRadio stations" every day? Maybe Thunder 106 wouldn't care if their country music can't be heard because of Nash. Maybe the CD 106.3 Smooth Jazz could pop back up? Again, I would like it but it would be highly uncertain because it moved ownership, relaying WVIP. What else could happen? Your thoughts?
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What could Nash FM cause to shake up the NYC Market?
- Thread starter AlNYRadio
- Start date
J
jhguthlac
Guest
I can see both WPLJ and WLTW taking slight hits.
females listeners that keep 'PLJ afloat
Did WPLJ's ratings shoot way up after the loss of WYNY or Y-107?
Because if they didn't, Nash is probably not going cause them a significant loss.
If WPLJ's audience had been overflowing with country fans, they may as well have turned WPLJ country in the first place.
Nearly every station is going to lose a little bit (WPLJ, WLTW, CBS-FM, Fresh, and if some of the younger country fans I know are any indication, even Z-100 and WKTU), but probably not enough to cause anyone great concern. Keep in mind that absent a country station, some fans went to their CD collections, to satellite radio, and to various internet options, not to other terrestrial stations.
NJMark said:females listeners that keep 'PLJ afloat
Did WPLJ's ratings shoot way up after the loss of WYNY or Y-107?
Because if they didn't, Nash is probably not going cause them a significant loss.
Looking to what happened in radio 17 years ago, is not going to tell you much now. A lot has changed. Faulty logic.
NJMark said:No more faulty than the idea that WPLJ's listenership is made up mostly of country fans.
Hmm...actual feedback sample of current PLJ listeners, or skewed diary data from nearly 2 decades ago with different music, entirely different audience, and different competition....Yup completely the same.
NJMark said:If WPLJ were as full of country fans as you say it is, why didn't it simply become a country station?
I didn't say anything about it is or isn't. This is not about me (common false debate tactic) I only pointed out your logic to look for guidance from 20 year old data is wrong, regardless what it shows (don't even know what it would off the top). Your snarky comment here even shows how further off base you are; WPLJ is one of the highest billing stations in the country. It could be full of Polka fans, it's not going to try something different when it makes more money than 90% of everyone else. Outside of 2 threads on Nash-FM you have few posts, all related to country, in several years. You're a fan, I get it, not an expert on the business of radio.
I haven't "made it about you" and I haven't snarked. (false accusations -now who's using common debating tactics?)
I'm responding to you, and whether I am a fan has nothing to do with this.
YOU are the one assuming that Nash will significantly erode WPLJ. I'm asking for evidence, other than some of the demographics are the same.
I'm responding to you, and whether I am a fan has nothing to do with this.
YOU are the one assuming that Nash will significantly erode WPLJ. I'm asking for evidence, other than some of the demographics are the same.
NJMark said:I haven't "made it about you"
Sure you did, Next.NJMark said:If WPLJ were as full of country fans as you say it is, why didn't it simply become a country station?
By all means, yet again, where did I say that? LOL. I suggested there was a feedback sample that everyone here saw, during their stunt two weeks ago with the majority of people begging for country. No where did I suggest or try to quantify that as a percentage of PLJ's audience. Any other conclusions you drew by that, were your own. By snark, you did. You sarcastically asked twice why PLJ didn't just flip. If you were really serious on that....you may want to just show yourself out. Responding to me would mean defending 20 year old data, not a straw man about flipping PLJ and putting words in my mouth.YOU are the one assuming that Nash will significantly erode WPLJ. I'm asking for evidence, other than some of the demographics are the same.
You guys are all assuming that people will only listen to one station or the other. There is no reason to believe that people will leave PLJ and never turn back. My guess is that a lot of people will flip back and forth throughout the day. So I don't think there will be a big impact on ratings.
ansky212 said:You guys are all assuming that people will only listen to one station or the other. There is no reason to believe that people will leave PLJ and never turn back. My guess is that a lot of people will flip back and forth throughout the day. So I don't think there will be a big impact on ratings.
You're absolutely correct. Cume will be the same, if there's a difference it'll be in TSL.
I'm looking at WPLJ's most recently played songs. One Direction, Justin Bieber, Natasha Bedingfield, Philip Phillips, Karmin and Train. Natasha Bedingfield once did a song with Rascal Flatts and Train did a country mix of "Hey Soul Sister". Yeah! I think PLJ's in trouble!!!
You sarcastically asked twice why PLJ didn't just flip.
I was NOT being sarcastic, though I was being somewhat facetious.
I was addressing the claim that Nash will cause ratings problems for WPLJ.
I don't believe they will lose that much -- because if there really WERE so many country fans that it would cause ratings problems, it would have made sense to flip to country. There's a reason they didn't. And they AREN'T going to lose that many.
I don't think WNSH-94.7 will become a top-rated station, but should gran a very loyal audience and should be profitable, since it's very likely that at least some of it's airshifts (maybe all?) will be shared with other Cumulus-owned Country stations.
TomK123 wrote "it would be great to see a station do Jazz again in NYC."
WBGO-Jazz 88.3 has been providing excellent NYC coverage since December 2011 when their antenna moved from a Newark office building to the tower atop 4 Times Square.
WBGO-Jazz 88.3 has been providing excellent NYC coverage since December 2011 when their antenna moved from a Newark office building to the tower atop 4 Times Square.
I think he meant Smooth Jazz, like in WQCD Jazz. WBGO is still much smaller to cover the tri-state like the large Empire stations do. Part of the NY PPM is in the suburbs, which L.I. has bad reception, even in the Five Towns area, where my HD Radio barely picked up a stereo signal on WBGO. Also, no one really listens to radio below 92.
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