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What could WCBS do to flip back to Oldies?

T

tibbs

As usual, there has been quite the discussion
of Jack on the hoppin' Variety Hits board.



So, for the fun of thinking that the unthinkable could happen
because it's just radio....here's two simplistic ideas that even the
suits could almost pull off at WCBS to put it on the
right track.

1.) Re-create a slightly updated Oldies concept
(like Oldies 97.1 did in Nashville*) and admit WCBS's Jack was
just a bad dream and slowly kill off Jack and re-introduce
the old staff and flip back on or the day after Halloween after
playing scary/haunted house sound affects. Boo! NY.

2.) Or better yet, coolest idea --during the Macy's Day Parade -
flip as the Oldies float passes by on national TV
with the old staff. Use the slogan "you can go back!"

Corny ideas? Maybe. Simple enough to get those
abandoned listeners that hated Jack back? Probably.

Regardless, it would be the talk of radio for years!
Bet it would go to the top of the ratings. Just in
time for the holidays.

Or they could do something original like play
Christmas music and then flip when nobody is left
listening in January and quietly flip and not pay the old
staff huge amounts (and kiss....) to come back and
flounder.

Hey, how about some ideas from the city who has to
live with it? Maybe someone who makes decisions will
see this.


-----


* For the record: Nashville's Oldies 96.3 flipped to Jack on May 12, 2005.
The next day Hot AC Star 97.1 flipped to Oldies 97.1 with a
larger, up-tempoed playlist and has done very well in the ratings.
 
Oldies?

Great idea, in theory.

I don't believe the people running Infinity/Viacom would let it happen. They've invested too much time and resources into the Jack format. It's working in almost every other market it's on. Likely the fact that it was the legendary and beloved CBS-FM that was flipped for Jack is the key difference between NYC and the rest of the nation. They may not have gotten as much press and attention by flipping 102.7, for instance, but it appears that the bad feelings generated by nuking Oldies on 101.1 was far greater than they anticipated (the outrage was not nearly the same in Chicago with WJMK or even in other Oldies flips, like Indy, Nashville and Baltimore). If they're indeed at the point of no return, they have no choice but to keep on course with Jack and make the best of a bad situation (admittedly, self-inflicted).

And while Infinity is now way too committed to Jack to turn back, it does prompt this thought: if the Oldies format was indeed that big a mistake, why have none of the other switched by now? If Oldies was still REALLY that big in the Big Apple, SOMEBODY else would have switched to it by now and stolen the thunder, been the hero. It really makes one pause and think twice about Oldies in New York City. Was the outrage over CBS-FM more emotional than real-world? I can't answer that, but I do know if one of the other companies truly viewed Oldies as an avaiable hole in the market, they'd have filled it by now.

>
> So, for the fun of thinking that the unthinkable could
> happen because it's just radio....here's two simplistic ideas that
> even the suits could almost pull off at WCBS to put it on the
> right track.
>
> 1.) Re-create a slightly updated Oldies concept
> (like Oldies 97.1 did in Nashville*) and admit WCBS's Jack
> was
> just a bad dream and slowly kill off Jack and re-introduce
> the old staff and flip back on or the day after Halloween
> after
> playing scary/haunted house sound affects. Boo! NY.
>
> 2.) Or better yet, coolest idea --during the Macy's Day
> Parade -
> flip as the Oldies float passes by on national TV
> with the old staff. Use the slogan "you can go back!"
>
> Corny ideas? Maybe. Simple enough to get those
> abandoned listeners that hated Jack back? Probably.
>
> Regardless, it would be the talk of radio for years!
> Bet it would go to the top of the ratings. Just in
> time for the holidays.
>
> Or they could do something original like play
> Christmas music and then flip when nobody is left
> listening in January and quietly flip and not pay the old
> staff huge amounts (and kiss....) to come back and
> flounder.
>
> Hey, how about some ideas from the city who has to
> live with it? Maybe someone who makes decisions will
> see this.
>
>
> -----
>
>
> * For the record: Nashville's Oldies 96.3 flipped to Jack on
> May 12, 2005.
> The next day Hot AC Star 97.1 flipped to Oldies 97.1 with a
> larger, up-tempoed playlist and has done very well in the
> ratings.
>
 
Re: Oldies?

If the "suits' at mainstream radio were all that smart and in touch,they wouldn't be losing listeners overall by the dumptruck loads daily,as they are.A quick peak at the brand new ratings shows Oldies format ratings on the rise EVERYWHERE,coast to coast,while Jack is hardly the earth shaking hit that some would try to convince us of(to no success.)And in NY,Jack has 666 on the back of it's neck; it's all OVER!
> Great idea, in theory.
>
> I don't believe the people running Infinity/Viacom would let
> it happen. They've invested too much time and resources
> into the Jack format. It's working in almost every other
> market it's on. Likely the fact that it was the legendary
> and beloved CBS-FM that was flipped for Jack is the key
> difference between NYC and the rest of the nation. They may
> not have gotten as much press and attention by flipping
> 102.7, for instance, but it appears that the bad feelings
> generated by nuking Oldies on 101.1 was far greater than
> they anticipated (the outrage was not nearly the same in
> Chicago with WJMK or even in other Oldies flips, like Indy,
> Nashville and Baltimore). If they're indeed at the point of
> no return, they have no choice but to keep on course with
> Jack and make the best of a bad situation (admittedly,
> self-inflicted).
>
> And while Infinity is now way too committed to Jack to turn
> back, it does prompt this thought: if the Oldies format was
> indeed that big a mistake, why have none of the other
> switched by now? If Oldies was still REALLY that big in
> the Big Apple, SOMEBODY else would have switched to it by
> now and stolen the thunder, been the hero. It really makes
> one pause and think twice about Oldies in New York City.
> Was the outrage over CBS-FM more emotional than real-world?
> I can't answer that, but I do know if one of the other
> companies truly viewed Oldies as an avaiable hole in the
> market, they'd have filled it by now.
>
> >
> > So, for the fun of thinking that the unthinkable could
> > happen because it's just radio....here's two simplistic
> ideas that
> > even the suits could almost pull off at WCBS to put it on
> the
> > right track.
> >
> > 1.) Re-create a slightly updated Oldies concept
> > (like Oldies 97.1 did in Nashville*) and admit WCBS's Jack
>
> > was
> > just a bad dream and slowly kill off Jack and re-introduce
>
> > the old staff and flip back on or the day after Halloween
> > after
> > playing scary/haunted house sound affects. Boo! NY.
> >
> > 2.) Or better yet, coolest idea --during the Macy's Day
> > Parade -
> > flip as the Oldies float passes by on national TV
> > with the old staff. Use the slogan "you can go back!"
> >
> > Corny ideas? Maybe. Simple enough to get those
> > abandoned listeners that hated Jack back? Probably.
> >
> > Regardless, it would be the talk of radio for years!
> > Bet it would go to the top of the ratings. Just in
> > time for the holidays.
> >
> > Or they could do something original like play
> > Christmas music and then flip when nobody is left
> > listening in January and quietly flip and not pay the old
> > staff huge amounts (and kiss....) to come back and
> > flounder.
> >
> > Hey, how about some ideas from the city who has to
> > live with it? Maybe someone who makes decisions will
> > see this.
> >
> >
> > -----
> >
> >
> > * For the record: Nashville's Oldies 96.3 flipped to Jack
> on
> > May 12, 2005.
> > The next day Hot AC Star 97.1 flipped to Oldies 97.1 with
> a
> > larger, up-tempoed playlist and has done very well in the
> > ratings.
> >
>
 
Re: Oldies?

Don't count JACK out in New York quite so soon, Jimi. We haven't.

CJ
 
Re: Oldies?

This is sort of like what happened in the Hudson Valley a couple years ago. Cumulus' Oldies station Cool 94.3 (WBPM) signed off the air in October 2003 to become Kicks 94.3 (WKXP) Today's Best Country. Big mistake. Clear channel got smart and took the WBPM call letters and Cool name, and put them on its failing 929ROCK (WRKW) station in May 2004. For 6 months, the Hudson Valley had no oldies station, but now Cool will probably be around for a long time, while the future of Kicks, now "The Wolf", is uncertain.

> And while Infinity is now way too committed to Jack to turn
> back, it does prompt this thought: if the Oldies format was
> indeed that big a mistake, why have none of the other
> switched by now? If Oldies was still REALLY that big in
> the Big Apple, SOMEBODY else would have switched to it by
> now and stolen the thunder, been the hero. It really makes
> one pause and think twice about Oldies in New York City.
> Was the outrage over CBS-FM more emotional than real-world?
> I can't answer that, but I do know if one of the other
> companies truly viewed Oldies as an avaiable hole in the
> market, they'd have filled it by now.
 
Oldies?

Where are you getting this "coast to coast Oldies ratings are on the rise EVERYWHERE" information? In the newest summer ratings, only a handful of markets have been released so far and, other than WMJI in Cleveland, Oldies ratings are actually DOWN just about everywhere (sad to say).

What "quick peek" are you looking at?


> If the "suits' at mainstream radio were all that smart and
> in touch,they wouldn't be losing listeners overall by the
> dumptruck loads daily,as they are.A quick peak at the brand
> new ratings shows Oldies format ratings on the rise
> EVERYWHERE,coast to coast,while Jack is hardly the earth
> shaking hit that some would try to convince us of(to no
> success.)And in NY,Jack has 666 on the back of it's neck;
> it's all OVER!
 
In your dreams

CBS-FM will never, ever flip back to Oldies. Get satellite radio. Get an mp3 player. Listen online. It's over for oldies on major and large market radio.

The 12+ average quarter hour shares you all talk about are meaningless. "Oldies are up." "Oldies are down." It just doesn't matter.

What matters is advertisers are not buying oldies.
The audiences for oldies are not attractive to most advertisers.
Oldies stations have to lower their spot rates (demand goes down; prices go down).
Sales revenue goes down.
Radio is a business.

Stations can make more money with better demos but fewer listeners (smaller cume).

Y'all keep talking about ratings. What you see online is the tip, not the iceberg. And you can't take ratings to the bank.
 
Re: In your dreams

> CBS-FM will never, ever flip back to Oldies. Get satellite
> radio. Get an mp3 player. Listen online. It's over for
> oldies on major and large market radio.

I wouldn't count Oldies out completely, but you are probably right
for WCBS. Then again, I really like the Jack concept - if it's done
properly and take heat from naysayers everyday on the VH board. NYC
just honestly has a to vanilla/mainstream Jack programming going.
A little tweaking can and will take care of it. But it needs to
happen yesterday....
>
> The 12+ average quarter hour shares you all talk about are
> meaningless.

I don't recall posting anything positive or important about 12+.
I know what counts, but thank you.

"Oldies are up." "Oldies are down." It just
> doesn't matter.

Then why did WCBS flip if it doesn't matter? If it was #1, even 54+,
it would still be oldies.
>
> What matters is advertisers are not buying oldies.
> The audiences for oldies are not attractive to most
> advertisers.

That's partially true. It's the agencies that have created this urban
legend. It'll be interesting to see how they reconnect the advertisers
when such a large share of the population is 45+ in the years ahead,
won't it? 54+ is history. Oldies has been given a pre-mature death
sentence, and it's in a state of flux for sure, but there will be
some survivors. If any where to be around, WCBS should have been one.

> Oldies stations have to lower their spot rates (demand goes
> down; prices go down).
> Sales revenue goes down.

According to you, ratings (i.e. demand) doesn't matter. Hum.


> Radio is a business.
>
> Stations can make more money with better demos but fewer
> listeners (smaller cume).

Hence, it makes sense for lower ratings in the target 25-54 group
so Jack IS successful!!!
>
> Y'all keep talking about ratings. What you see online is
> the tip, not the iceberg.

And you can't take ratings to the
> bank.

Could you tell my accountant that???

Honestly, mwebster, I see your points very clearly. I still think the
overall problem is one you would agree with. This self inflicted myopic
"one size fits all" marketing/format plan radio has embraced is killing
it from the inside out. Find the niche, market it properly and see it
through. If oldies works in NY, but nowhere else, go for it. Same with
Jack, Country, Polka, whatever. Just reach the intended audience. Why
has Jack not done that in NY?
 
real ratings

And, by the way- nobody but NOBODY cares about 12+.


>
> The 12+ average quarter hour shares you all talk about are
> meaningless. "Oldies are up." "Oldies are down." It just
> doesn't matter.
 
> So, for the fun of thinking that the unthinkable could
> happen
> because it's just radio....

Here's how they do it.

At 3 minutes to midnight on New Year's Eve, the snarky announcer says, "Ok, New York, we got the message." Cue up Ray Charles, "Hit The Road, Jack." Then at midnight, a Monty Python voice says in a tone reminiscent of the end of the "Death of Mary Queen of Scots" skit, "And now, Jack-FM, WCBS-FM New York, will explode." TNT sfx, followed by a clock ticking all weekend, with periodic taped voice (NOT Howard Cogan) saying at the top of every hour, "A different WCBS-FM New York debuts January 3 at 6 AM."

Now at a minute to 6 AM on Monday 1/3/06, the ticking clock fades, a very contrite voice comes on and says, "We're sorry...we know we hurt you...but we promise we won't do it again. Please give us another chance." Cue the old CBS-FM top of the hour ID/jingle; next voice you hear is Harry Harrison wishing you the precious gift of a good morning (because that IS what you deserve) over the intro of the Four Seasons' "Workin' My Way Back To You, Babe."

You know how it goes the rest of the day...and every day thereafter...

Winter '06 book shows a 3.6 12+, 4.0 25-54.

Everyone smiles including Les Moonves and about 1.5 million weekly cume listeners who suddenly have a favorite station again.
 
Re: Oldies?

> Great idea, in theory.
>
> I don't believe the people running Infinity/Viacom would let
> it happen. They've invested too much time and resources
> into the Jack format. It's working in almost every other
> market it's on.

Ummm, check again. Jockless Jack is working ONLY in LA. It has a short half life everywhere else. It's mired in the low 2s in Chicago and Buffalo, and word is it's about to be killed in Toronto.

> And while Infinity is now way too committed to Jack to turn
> back, it does prompt this thought: if the Oldies format was
> indeed that big a mistake, why have none of the others
> switched by now?

Because ironically the death of CBS-FM actually extended the lifespan of several struggling stations like CD101.9 which cater to similar 25-54 demos and workplace listeners, by forcing people to turn to them when Jack turned them off. Before CBS-FM was murdered, CD101.9 was long believed to be headed for a major format change. It got a significant reprieve. So did WPLJ, which has been sagging terribly. And the CBS flip caused a positive surge at Kiss 98.7, which is one station that has clearly picked up a significant chunk of disfranchised former CBS-FM listeners.

Infinity right now has a near-monopoly on truly troubled FM properties in NYC. Jack is essentially dead. K-Rock will be in the crapper come December 31 at 10 AM when Stern leaves. And WNEW, though a little healthier in its prognosis, is not exactly a pillar of strength. The one thing that's keeping Infinity from using oldies as CPR for one of those stations is an unwillingness to admit having made a New Coke-level colossal strategic blunder. But once Les Moonves takes full control of the new CBS, Inc. come January 1, he may be free to make some sweeping policy changes he hasn't been able to make without Sumner Redstone's OK up to now.

If he doesn't use oldies as a solution, he'll surely have SOMETHING different on 101.1 early in the new year.

And meanwhile watch WPLJ...if Rocky Allen doesn't breathe new life into it in afternoon drive, ABC is hedging some of its bets by putting a lot of investment into Scott Shannon's Real Oldies format (and even putting it on WLS-FM 94.7 in Chicago as of now), so if PLJ doesn't move upward soon they may well be contemplating a golden future for 'PLJ without even having to change the personnel of the morning show (although if they do take it to oldies, could a callsign change to WABC-FM be far behind?).
 
Re: Oldies?

> And meanwhile watch WPLJ...if Rocky Allen doesn't breathe
> new life into it in afternoon drive, ABC is hedging some of
> its bets by putting a lot of investment into Scott Shannon's
> Real Oldies format (and even putting it on WLS-FM 94.7 in
> Chicago as of now), so if PLJ doesn't move upward soon they
> may well be contemplating a golden future for 'PLJ without
> even having to change the personnel of the morning show
> (although if they do take it to oldies, could a callsign
> change to WABC-FM be far behind?).

The only caveat in your PLJ theory is the possibility of Disney selling off their stations.

BTW--great scenerio in your post above on how to bring back CBS-FM *sigh*
 
Re: Oldies?

> Ummm, check again. Jockless Jack is working ONLY in LA. It
> has a short half life everywhere else. It's mired in the low
> 2s in Chicago and Buffalo, and word is it's about to be
> killed in Toronto.

***YES, let's check again- here are Jack-type stations who've seen increased (some dramatically) 25-54 adult ratings since flipping to variety hits:

JACK FM LA
WBEN-FM Philly
JACK-Minneapolis
JACK-Seattle
JACK-Indy
JACK-Baltimore
JACK-Nashville
THE PEAK-Phoenix
THE ARCH-St Louis
BOB-FM- Austin
THE BUS-Des Moines
JACK-Dallas
CHARLIE-Portland
CHARLIE- Madison WI
JACK- Jackson MS
BOB-FM- Spokane
JACK FM- Buffalo

You really should do your homework. It's one thing to be a paranoid jock or former jock (as evidenced by your reference to "Jockless Jack") but it's quite another to just throw things up, hoping they'll stick.

They didn't.
>
 
> > So, for the fun of thinking that the unthinkable could
> > happen
> > because it's just radio....
>
> Here's how they do it.
>
> At 3 minutes to midnight on New Year's Eve, the snarky
> announcer says, "Ok, New York, we got the message." Cue up
> Ray Charles, "Hit The Road, Jack." Then at midnight, a Monty
> Python voice says in a tone reminiscent of the end of the
> "Death of Mary Queen of Scots" skit, "And now, Jack-FM,
> WCBS-FM New York, will explode." TNT sfx, followed by a
> clock ticking all weekend, with periodic taped voice (NOT
> Howard Cogan) saying at the top of every hour, "A different
> WCBS-FM New York debuts January 3 at 6 AM."
>
> Now at a minute to 6 AM on Monday 1/3/06, the ticking clock
> fades, a very contrite voice comes on and says, "We're
> sorry...we know we hurt you...but we promise we won't do it
> again. Please give us another chance." Cue the old CBS-FM
> top of the hour ID/jingle; next voice you hear is Harry
> Harrison wishing you the precious gift of a good morning
> (because that IS what you deserve) over the intro of the
> Four Seasons' "Workin' My Way Back To You, Babe."
>
> You know how it goes the rest of the day...and every day
> thereafter...
>
> Winter '06 book shows a 3.6 12+, 4.0 25-54.
>
> Everyone smiles including Les Moonves and about 1.5 million
> weekly cume listeners who suddenly have a favorite station
> again.
>
Keep Dreaming! Dreams are good to have! Keep Dreaming! But somewhere, sometime, you really need to wake up! And there at 101.1 FM get confortable with Jack-FM! Keep Dreaming, Dreaming is good! lol lol!!!!
 
back to Oldies?

I'm afraid you're right. The truth probably is that InfinityViacom has invested too much time and effort (and reputation) into Jack at this point to go back. Plus, despite all the Jack-hating naysayers, look at Arbitron ratings all over the country- in all but just a few markets Jack is working way too well to give it up in the #1 market.

Somebody earlier suggested that if Jack's a dud in NY, Infinity should sell 101.1-
a sillier suggestion couldn't be made if he tried harder. To sell a top frequency in the largest market in America would be even dumber than dropping Oldies. It's 2005, man- you don't sell valuable licenses because you guessed wrong on a new format (heck, that was the case in 1975!).
> >
> Keep Dreaming! Dreams are good to have! Keep Dreaming! But
> somewhere, sometime, you really need to wake up! And there
> at 101.1 FM get confortable with Jack-FM! Keep Dreaming,
> Dreaming is good! lol lol!!!!
>
 
Re: back to Oldies?

> I'm afraid you're right. The truth probably is that
> InfinityViacom has invested too much time and effort (and
> reputation) into Jack at this point to go back. Plus,
> despite all the Jack-hating naysayers, look at Arbitron
> ratings all over the country- in all but just a few markets
> Jack is working way too well to give it up in the #1 market.
>
>
> Somebody earlier suggested that if Jack's a dud in NY,
> Infinity should sell 101.1-
> a sillier suggestion couldn't be made if he tried harder.
> To sell a top frequency in the largest market in America
> would be even dumber than dropping Oldies. It's 2005, man-
> you don't sell valuable licenses because you guessed wrong
> on a new format (heck, that was the case in 1975!).

OldiesCat, you're right with the facts. Allison, you're right with the dreaming part, but lets just have a FUN thread. I'd like to see how you would flip CBS FM back to oldies. BobSmith, had a creative idea. Whats yours?

> > >
> > Keep Dreaming! Dreams are good to have! Keep Dreaming! But
>
> > somewhere, sometime, you really need to wake up! And there
>
> > at 101.1 FM get confortable with Jack-FM! Keep Dreaming,
> > Dreaming is good! lol lol!!!!
> >
>
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
Oldies?

Halloween night- play Monster Mash at the stroke of midnight, hit the top of the hour jingle ID and hit BTO's "You Ain't Seen Nothin' Yet".

60s & 70s hits, no top 5 at 5 and "on this day in r&r history" drivel and hot, contemporary jingle package. Get great 70s top 40 jocks and avoid the old "oldies" trappings at all cost. 101.1 CBS-FM- THE GREATEST HITS (or whatever frequency they'd have the good sense to put the format back on).


>
> OldiesCat, you're right with the facts. Allison, you're
> right with the dreaming part, but lets just have a FUN
> thread. I'd like to see how you would flip CBS FM back to
> oldies. BobSmith, had a creative idea. Whats yours?
>
> > > >
> > > Keep Dreaming! Dreams are good to have! Keep Dreaming!
> But
> >
> > > somewhere, sometime, you really need to wake up! And
> there
> >
> > > at 101.1 FM get confortable with Jack-FM! Keep Dreaming,
>
> > > Dreaming is good! lol lol!!!!
> > >
> >
>
 
Cousin Jackie! Yeeeeeeeeeeeee!

Perhaps they can start calling the automated voice "Cousin Jackie'and train it to go "Yeeeeeeeeeee!
> As usual, there has been quite the discussion
> of Jack on the hoppin' Variety Hits board.
>
>
>
> So, for the fun of thinking that the unthinkable could
> happen
> because it's just radio....here's two simplistic ideas that
> even the
> suits could almost pull off at WCBS to put it on the
> right track.
>
> 1.) Re-create a slightly updated Oldies concept
> (like Oldies 97.1 did in Nashville*) and admit WCBS's Jack
> was
> just a bad dream and slowly kill off Jack and re-introduce
> the old staff and flip back on or the day after Halloween
> after
> playing scary/haunted house sound affects. Boo! NY.
>
> 2.) Or better yet, coolest idea --during the Macy's Day
> Parade -
> flip as the Oldies float passes by on national TV
> with the old staff. Use the slogan "you can go back!"
>
> Corny ideas? Maybe. Simple enough to get those
> abandoned listeners that hated Jack back? Probably.
>
> Regardless, it would be the talk of radio for years!
> Bet it would go to the top of the ratings. Just in
> time for the holidays.
>
> Or they could do something original like play
> Christmas music and then flip when nobody is left
> listening in January and quietly flip and not pay the old
> staff huge amounts (and kiss....) to come back and
> flounder.
>
> Hey, how about some ideas from the city who has to
> live with it? Maybe someone who makes decisions will
> see this.
>
>
> -----
>
>
> * For the record: Nashville's Oldies 96.3 flipped to Jack on
> May 12, 2005.
> The next day Hot AC Star 97.1 flipped to Oldies 97.1 with a
> larger, up-tempoed playlist and has done very well in the
> ratings.
>
 
All these scenarios sound silly, but they worked for Coca-Cola around 1986 when Coke decided that New Coke was not going to work out.

If anyone has a can of New Coke, it will probably get a few bucks on ebay.
Save your Jack-FM promotional stuff.

> > So, for the fun of thinking that the unthinkable could
> > happen
> > because it's just radio....
>
> Here's how they do it.
>
> At 3 minutes to midnight on New Year's Eve, the snarky
> announcer says, "Ok, New York, we got the message." Cue up
> Ray Charles, "Hit The Road, Jack." Then at midnight, a Monty
> Python voice says in a tone reminiscent of the end of the
> "Death of Mary Queen of Scots" skit, "And now, Jack-FM,
> WCBS-FM New York, will explode." TNT sfx, followed by a
> clock ticking all weekend, with periodic taped voice (NOT
> Howard Cogan) saying at the top of every hour, "A different
> WCBS-FM New York debuts January 3 at 6 AM."
>
> Now at a minute to 6 AM on Monday 1/3/06, the ticking clock
> fades, a very contrite voice comes on and says, "We're
> sorry...we know we hurt you...but we promise we won't do it
> again. Please give us another chance." Cue the old CBS-FM
> top of the hour ID/jingle; next voice you hear is Harry
> Harrison wishing you the precious gift of a good morning
> (because that IS what you deserve) over the intro of the
> Four Seasons' "Workin' My Way Back To You, Babe."
>
> You know how it goes the rest of the day...and every day
> thereafter...
>
> Winter '06 book shows a 3.6 12+, 4.0 25-54.
>
> Everyone smiles including Les Moonves and about 1.5 million
> weekly cume listeners who suddenly have a favorite station
> again.
>
<P ID="signature">______________
[email protected]</P>
 
Re: Cousin Jackie! Yeeeeeeeeeeeee!

Okay....here's the perfect NY airstaff...

Overnights.... Hal Jackson
Nights..... Wolfman Jack
Afternoons..... Jack daWack
Middays.... Jack Spector

and of course in mornings....
RuPaul
 
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