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What defines "Mix"?

M

Mr. Marbles

Guest
You here it all the time..."Todays best mix". A colleague and I were discussing the format. Is it 80's, 90's and Today's or is it an equal mix of formats across the board ???
 
In my opinion, "Mix" is best defined as 80's, 90s and today. However, because it is an adult contemporary format, and covers all hits (that the station wishes to) from rock to pop to R&B, it has the effect of being cross-format.

That's not to say that some stations do not follow this generic path, but by and large that's what most "Mix" stations end up being.
 
Most, if not all Mix radio I have ever listened to are uptempo, enthusiastic, fun to listen to, and relatively modern in the music. Mix 98.5 in Boston, Mix 94.1 in Franklin NH is more or less a CHR, Mix 96 in Montreal is a very "Hot AC", Mix 93.1 in Springfield MA is a Hot AC.. Any other 'real' mixes around that I forgot ? ::)
 
Forgive me Mr. Marbles, a poorly executed knee-jerk reaction by Jo Jo.. Here's the deal on WJJR.. First off WJJR has great call letter recognition since most if not all of the WJJR listeners refer to the station as WJJR. Jo Jo has never heard a single sole refer to WJJR as "Mix 98.1".. Most of the real world's perception of a station with the Mix handle is 180 degrees of the Mix presentation on WJJR. Again, think of "Mix 98.5" in Boston or even "Mix 94.1 in Franklin NH.

WJJR is a "Lite Rock" or "Soft Rock" radio station.. When WJJR called themselves "Lite Rock 98", that name fit the station like a fine glove. The imaging was great with Jim Cutler doing the job, Mr. Cutler is the voice of ESPN, WEEI, 1010 WINS in NYC, WEEI in Boston, WKBK in Keene, and lots lots more. There was some serious polish on 98.1 then, and the sound was top-notch. WHOM Mount Washington is a soft rock station that sounds great.. It is, what it is..

Sorry about the rant, and I wanted to provide you with honest and sincere feedback on "Mix".. Still waiting to hear on Z 97.. "If you want a better Mix, go ask Betty Crocker" ::)
 
well jo jo you obviously have passion for small market radio, seems to me you have a grudge with Pamal? pardon me if I am wrong. I am however not a Pamal employee, I am in the Springfield market now and just happened upon this board and saw the blast at the Pamal people. I can tell you a few years back I was in the Rutland market. However, not under this "Pokey Bear" management you speak of. ;)
 
Nice try Mr. Marbles.. Springfield, my 'tooshie'.... I'm not of the grudge holding variety one way or the other I calls em, as I sees em, After all, Mr. Marbles, you got a mighty big defensive and close minded in your own right when your wall of stations was in the line of fire of being critiqued, and I purposely left out WJJR in your "Mix" thread, and boy did you get feisty.... I can certainly complement Pamal Rutland just the same.
I certainly know there are a lot of hard working dedicated people there.
 
Personally...I think MIX (or MIX OF MUSIC) is another outdated term!

Reminds me of all those foolish ads that end with YOU'LL BE GLAD YOU DID

I wonder if any radio station has ever used this slogan?

The only way you'll get to know us and like us is to listen LONGER!

argytunes (who has been criticized in the past on these boards for not giving out verbal freebies) :p
 
Speaking of "80's, 90's, and today", we're just about 3/4 of the way through the 2000's. Time to update the positioning statement. I always laugh when I hear "from the 90's to now...the 90's and now...Sirius 9, The Pulse" into "Hanging By A Moment." I was a junior in high school when that song came out. It is most certainly not "now." It's funny how radio people have ignored that we've run out of multiples of 10. Suck it up and say "two-thousands."
 
mix is just a term for "we play what ever the hell we want" or "we cant figure out our format" or my fav "we are so small market we HAVE to play a bunch of everything"
just my 2 cents
 
If "Mix" is done right it can serve across different demo's, for example: play some celine for the soccer moms, some country..lets say toby keith for the guys and some beyonce for the kids. That my friends is a "PROFITABLE" MIX!!! ;)
 
Some posts in this topic have been moved to Take It Outside.

[iurl=http://www.radio-info.com/smf/index.php?topic=70915.0]http://www.radio-info.com/smf/index.php?topic=70915.0[/iurl]
 
What defines mix? I have always felt that Mix was synonomous with the Hot AC format(as KISS is becoming for CHR/M stations). Hot AC has, in recent years, morphed into what Top 40 originally was... The hottest tracks from all formats. Stone Sour/Evanesance/Hinder from the rock/alt format, Kelly Clarkson from Pop charts, Beyonce/Usher from the urban charts, Faith Hill from the country charts...
 
cooper said:
What defines mix? I have always felt that Mix was synonomous with the Hot AC format(as KISS is becoming for CHR/M stations). Hot AC has, in recent years, morphed into what Top 40 originally was... The hottest tracks from all formats. Stone Sour/Evanesance/Hinder from the rock/alt format, Kelly Clarkson from Pop charts, Beyonce/Usher from the urban charts, Faith Hill from the country charts...
Click to expand...

Are you asking radio people what defines Mix or listeners? If a Mainstrem AC calls itself Mix, then the listeners would say that station defines "Mix." The same can be said for a Hot AC or CHR that uses the term. Someone said the "real world's perception of the term is (Hot AC)" Someone who listens to a Mainstream AC named Mix would never know that the origin of the term was for Hot AC, unless they were in radio. The same can be said for the term KISS. There are Country stations and at least one Rock station I know that use KISS, even though most stations that name are CHR.
 
mistermicrophone said:
There are Country stations and at least one Rock station I know that use KISS, even though most stations that name are CHR.
Click to expand...

True. There's a "Kiss" in/around Copperas Cove/Killeen, TX that is either Smooth R&B or Rhythmic Oldies (I think more the former). It's a Cumulus station.
 
Just to put in my .02, I think the term "mix" is used when a station doesn't want to be labeled as a Hot AC (that term is meaningless to almost all non-radio people) or in many small markets, a CHR. SInce most local advertisers view a "top 40" station as a bad investment (only kids listen, right?), using the handle "mix" or the dreaded "todays best variety" allows them to play many Hot AC currents/recurrents and even the big mainstream AC hits during the day with a few well-tested 80's cuts for flavor and after 7pm or so, play the CHR hits that the kids want when the adults are doing other things. The bonus is they can brand themselves an "at work" station, play the "variety" card, and some even limit repeating songs from 9-5.
WFTN Franklin NH (which is a CHR) and WKNE Keene (hot AC) are good examples of small market stations trying not to get the "kiddie station" label.
 
Excellent feed back, I see you are all students of radio ;) radio philosophy is like a fine wine, you can identify with it...but do you like it? :-* NUFF SAID
 
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